• Oversaw the first brand refresh in 10 years including the and the development/launch of a new website using Squarespace; leveraged feedback from retailers and customers to inform messaging• Manage relationships with 16 retailers, gaining buy-in on marketing initiatives and ensure consistent language• Build mutually beneficial partnerships with community businesses and local non-profit organizations to build awareness and engagement among target audiences; currently planning an event with a local animal shelter

•Spearheaded research to support the opening of the first US store for the sustainable men’s retailer•Compared Sirplus’ current strategies with 10+ competitors and developed new strategies to optimize marketing•Managed the move from Shopify to Shopify Plus to improve international e-commerce•Explored the expansion into the coffee industry and recommended against it because it was a bad strategic fit

• Developed connections within UNC as a part of an initiative to encourage seniors to donate to Kenan-Flagler upon graduation. Senior donations doubled as a result.• Attended and participated in Student Leadership Council (SLC) meetings • Presented ideas to increase donations (i.e., forming partnerships with businesses in Chapel Hill

Locally owned bicycle rental, sales, and repair business • Oversaw and scheduled a rental/sales staff of 8+• Facilitated 500+ bike rentals and 200+ bike deliveries and pickups weekly • Streamlined the online reservation follow-up process and filled 35+ online orders weekly • Contributed through excellent customer service, to the company’s 10-fold+ increase in revenues

Summer job for the summers of 2018 and 2019• Organized 40+ bike rentals and 100+ bike deliveries and pickups every week • Ran a complicated point-of-sales system to coordinate orders and assist in inventory tracking • Serviced, maintained, and built bikes