CD Marketing is a boutique digital marketing agency focusing on social media marketing, digital ads and traditional public relations. Colleen Dolan, founder of CD Marketing, uses her master's degree in marketing and bachelor's degree in public relations to merge the two disciplines to develop unique and effective strategies for their clients.

Manage and run all social media accounts, developing new initiatives such as#TuesdayTips and #FeatureFriday to heighten engagementCultivate monthly social media reports, analyzing the data and putting together keysummaries on how to improveIn the first month, Increased post engagements of the Facebook by 1,118% andIncreased total Twitter impressions by 346%Oversee and guide student workers, assigning and assisting with day-to-day tasksAssist with event programming and marketing initiatives, as well as brainstorming newways to engage students

•Oversee daily sample trafficking to editors and stylists to ensure placements for clients; Bvlgari Hotels, Caraa, New Balance, Todd Snyder & Triple F.A.T. Goose•Secure and monitor client coverage across media outlets and create monthly credit reports detailing all press clippings and analyzing magazine coverage•Plan and organize fashion shows and events simultaneously for multiple clients from start to finish•Create press releases, pitch emails and media blasts and send to key editors, resulting in wide-spread press coverage

• Promoted from account executive to director of account services after my first year. • Led meetings, delegated tasks and created meeting agendas and deadline calendars to keep the team and agency organized and efficient. • Served on Five-Year Plan committee to develop a strategic, long-term plan for the agency.• Reviewed and approved all deliverables that are produced by the agency

• Promoted from Assistant Account Executive to Account Executive for one of our clients, The Quality Enhancement Plan (QEP), in under two weeks. • Lead meetings, delegate tasks and create deadline calendars to keep the team organized and efficient. • Serve on Five-Year Plan committee to develop a strategic, long-term plan for the organization.

• Assisted the team by going on desk-sides • Communicated with key editors in finding exactly what they’re looking for and pulling clothing that would match their needs • Managed, organized and tracked all secured client placements in excel • Assisted in every facet of planning events from the planning itself, to setting up, to managing check-in and running interviews, to the final wrapping-up of the event • Shadowing and helping senior members during New York Fashion Week through collection showings and fashion shows

Peer Leaders are upperclassmen student leaders that serve as mentors, role models and supplement the instruction in first-year student classes. Peer Leaders are paired with a university faculty or staff member teaching freshman learning communities or compass courses. These courses are designed to help first-year students adjust to the University, develop a better understanding of campus resources and acquire essential academic success skills.

• Secured effective press coverage (product/designer features and news items)* and developed story angles in top national, regional, television and online media outlets that maximize brand visibility. • Maintained and cultivated strong relationships with fashion directors, key editors, stylists, bloggers and influencers in the US to ensure brand representation. • Identified brand ambassadors and partners for collaboration and creative projects. • Worked with the team to create innovative marketing strategies for assorted clients, and ensured all activities were consistent with product-line strategy. • Wrote seasonal press releases for collections, created editorial reports and sent weekly press clippings to staff.• Answered media inquiries, fielded all press calls and responded appropriately. • Managed the company’s online and social media image. • Handled multiple projects simultaneously in a fast-paced, multifaceted environment.

The 49 is a unique student organization dedicated to connecting and unifying the out-of-state student body at the University of Alabama. Through social activities and community service initiatives, The 49 aspires to make life on campus a more positive and enriching experience while facilitating students’ transition to a world-renowned university. As Director of Advertising and Public Relations my jobs are managing all of our social media, creating and designing flyers for our events, advertising our events to the student body, and creating relations and collaborations with other student organizations and the university.