Colleen Sabo Email & Phone Number

Wilmington, Delaware, United States

Wilmington, Delaware

Wilmington, Delaware

- Serve as communications lead on cross-functional teams in a strategic services organization, working as a critical business partner on highly visible, company-wide projects. Prepare and execute communications plans for various projects, including company re-branding, launch of a new Vision / Mission / Values initiative, introduction of a company-wide leadership learning and development program, and implementation of a new time and attendance reporting platform to 5,000+ employees.- Lead intranet (SharePoint) and digital signage communications; create written and visual content to inform and engage employees.- Design and lead various communication programs for the company president, including a complex process for enterprise-wide monthly and quarterly reporting distributed to Board and key stakeholders. Create various communications on behalf of leadership, including speeches, employee updates, marketing presentations, and customer-related communications.- Manage and administer company branding standards and communication distribution protocols. Seek opportunities to promote standardization and reinforce the company’s vision, mission and core values.- Plan and execute logistics, manage budgets and oversee communications for internal events, including new employee orientations, roundtables and town halls, ownership visits, employee engagement events, holiday parties, and company anniversary celebrations.

- Develop and execute internal and external communication plans for a global GE business delivering $200M+ in annual revenue. - Plan and optimize all PR opportunities for senior staff, licensees and partners, driving key messages to targeted audiences that are consistent with GE's desired brand attributes. Serve as primary media spokesperson and crisis communications leader for the business.- Provide communications and PR expertise for new licensing deals, technology transfer agreements, partnerships and joint ventures through negotiations, execution and launch. - On behalf of the CEO and staff, compose speeches, business updates, blog postings and various internal messages to engage international employees. Provide communications counsel to leadership team.- Organize all logistics for events and meetings, including location planning, vendor relationships and negotiations, budgets, agenda production, and execution in line with corporate objectives.- Lead business’ digital strategy and manage trademark licensee social media campaigns for brand compliance. Manage, design and write compelling content for all Internet / Intranet Websites.

- Responsible for Internal Communications including intranet site, business updates, and corporate initiatives including branding. Conceived, wrote and executed a new employee newsletter. - Coordinate all logistics and manage presentations for meetings and offsite events. Managed exhibits, outside vendors and budget for participation in industry trade shows. Created sales collateral and fact sheets for sales teams.- Led an active employee recognition committee responsible for morale-building and teambuilding events for 100+ employees.- Served as captain of a large community service event. Ran a successful annual charity golf tournament. Recognized by leader with awards in Commitment and Leadership through the business’ employee recognition program.

- Wrote and edited employee newsletter, press releases, communication plans, executive biographies, crisis communications, and letters from the CEO.- Developed strong relationships with senior-level management, arranging events and meetings, organizing speaking opportunities, and executing media interviews.- Tracked, analyzed, and distributed all global media coverage, monitored competitor and industry news and evaluated to identify strategic marketing opportunities.- Special events and meeting planning (domestic and international)

- Sold long-term lease contracts for Luxury Suites and Club Boxes in the region’s premier sports and entertainment venues through outside sales appointments, outbound calls, and client referrals.- Responsible for developing a new Senior group sales position targeting pharmaceutical, financial and technology companies for upscale event packages. Surpassed sales targets by over 50% in first year of position.- Assisted group sales manager with training and motivation of Account Executives.- Managed events for corporate clientele in various VIP areas at both arenas, including medical education presentations, board of director events, and holiday parties.