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Colleen Thomas is listed as Senior executive with deep experience in driving digital strategy and global channels for innovative brands based in Portland, Oregon, United States. AeroLeads shows a matched LinkedIn profile for Colleen Thomas.
Colleen Thomas previously worked as Senior Director, Digital & Marketing Transformation at Visa Inc. and Manager, Branded Products: …For Dummies Books, Cliffs Notes at Idg Books, Inc.. Colleen Thomas holds Ba, Business Administration, Marketing from University Of San Diego.
I am a seasoned and well respected senior executive with the proven ability to lead high profile, strategic marketing initiatives for premiere brands. With 20+ years' experience in diverse marketing communications and 15 years in focused digital strategy and team leadership, I have had the great fortune to work with the best agencies, colleagues and brands in the business.I recently chose to take a personal sabbatical after 16+ years at Visa to refresh and refocus. Watch for more to come ...
Listed skills include Online Advertising, Vendor Management, Analytics, Multi Channel Marketing, and 25 others.
A career timeline built from the work history available for this profile.
Led a cross-functional team to develop and execute against Visa's global owned-channel strategy, creating an evolved operational framework, content development and measurement approach while managing a team of rock stars and global agencies and collaborating with a wide array of internal and external partners.
Responsible for marketing communications plans and programs that raised company awareness and created purchase preference among target audiences.
Supervised media and non-media promotional efforts for $35MM fast food account (Carl's Jr. Restaurants). Account work included TV, radio and cable media merchandising, cross-promotion, product launch support and FSI merchandising in both General/Hispanic markets.
Managed overall production and design of strategic marketing programs intended to leverage and/or maintain advertising for Sunset’s key accounts.
Managed General Motors Marketing Internship (a unique, grass roots, affinity marketing program) as liaison between college/university faculty and students, General Motors and GM automotive dealers. Supervised the development, execution and analysis of over 25 promotional campaigns. Program was executed on over 100 college campuses.
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Colleen Thomas is listed as Senior executive with deep experience in driving digital strategy and global channels for innovative brands.
Colleen Thomas is based in Portland, Oregon, United States.
Colleen Thomas has worked for Visa Inc., Idg Books, Inc., Western International Media - Promotion House, Sunset Publishing Corporation, and Sgro Promo Associates: General Motors.
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Colleen Thomas holds Ba, Business Administration, Marketing from University Of San Diego.
Colleen Thomas is listed with skills including Online Advertising, Vendor Management, Analytics, Multi Channel Marketing, Social Media Marketing, Marketing Communications, Direct Marketing, and Integrated Marketing.
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