Paramjot Singh📈 Email & Phone Number

Dublin, Ie

Dublin, Ie

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

Mentoring 9 student teams and facilitating projects in 4 different industries while assisting the administration, organization and successful delivery of the DCUBS 2024 Practicum. Responsibilities include but are not limited to:• Liaison with clients, students and staff• Manage Practicum events with over 150 attendees• Ensure smooth Practicum operations• Maintain project oversight (bidirectional - client and student perspectives with emphasis on project quality, management and delivery)Clients include the daa, TTM, Allergy Standards, PwC, ServiceNow, EDC, Lidl and Nordsom etc.

Dublin, County Dublin, Ireland

- Collaborated with professors to create marketing teaching materials, including case studies and presentations.- Crafted tutorials for undergrad and postgrad students on diverse marketing tools and frameworks.- Designed and hosted interactive study workshops featuring guest lecturers from the industry.- Conducted review sessions and provided one-on-one support to struggling students.- Aided grading and offered constructive feedback to enhance student performance.

Dublin, County Dublin, Ireland

• Achieved an 80% increase in daily bet placements by implementing targeted customer engagement strategies, resulting in a daily average of 200 bets placed, surpassing the set target by 30%.• Revitalized revenue by 25% in 1 month via strategic promotion of premium offerings such as Jackpots and Trio bets. Surpassed monthly targets by 140%, fostering strong customer engagement through innovative upselling approaches.

Dublin, County Dublin, Ireland

New Delhi, Delhi, India

- Led 360-degree Go-to-market strategy (ATL, BTL & Digital) and achieved a 20% increase in brand awareness- Managed end-to-end development of an E-commerce platform (cfsvision.com).- Achieved 15% sales growth through successful paid ads campaigns for Home Eye Care Services.- Monitored and closed leads effectively using HubSpot CRM for streamlined lead management.- Conducted training for 50+ retail stores team for marketing campaign communication- Drafted advertising briefs, managed stakeholder relationships, and supervised advertising agency

New Delhi, Delhi, India

Clients - Microsoft Teams and Azure, Go-to meeting & Polycab- Managing paid media campaigns (Google Ads, Facebook, LinkedIn) and SEOmarketing- Created marketing pre-sales marketing proposal with a defined ROI and pipeline plan- Conceptualise case studies for partners, which drives more brand credibility- Worked on enhancing website product pages to drive 15% more traffic- Organised and hosted webinars, driving a 40% increase in qualified organic leads- Trained 20+ people on campaign process, SOP and marketing strategyCl

Gurgaon, India

B2B Marketing - Payback & Key Partners - Future Group (Brand Factory I Big Bazaar I Central I Fbb I Easyday I Foodhall)- Leveraged IBM Unica to run personalised email campaigns at scale with a response rate of 24%- Collaborated with Partner Manager to create reports post-campaign reports to optimise campaigns - Led full-cycle design and execution of marketing campaigns from inception to completion.- Collaborated with the design team to create landing pages that generated 20% more conversions- Collaborated with internal stakeholders: Business Intelligence, Partner Manager, Product, and Operations.

Gurgaon, India

Brands - - Samsung Corporate - Samsung Consumer Electronics - GoAir Pvt. Ltd.Client: Samsung (Corporate and Consumer Electronics - Refrigerator, Microwave, Air Conditioner, Washing Machine and Air Purifier)• Developing and implementing ATL & BTL marketing campaigns, ensuring that our clients’ messages are delivered to the right audiences at the right time with the right creative on the right platform - Coordinated and supported digital team to create homogeneous communication across all mediums- Conduct Bi-monthly market visit to understand customer more clearly- Shared industry insights & ideas to improve brand work- Liaising with multiple teams including Samsung marketing, product, legal teams, photographers for, production houses, media monitoring agencies etc. to create social “buzz” regarding new product launches-- Key Integrated Marketing Initiatives handled and successful launch: - Direct Cool Refrigerator - : handled all initiatives pertaining conceptualization and execution of on- ground activations, print, outdoor, TVC and digital film - Masala and Sun dry Microwave – involved in thinking, conceptualization and launch of this flagship model. Worked on Food shoot for all POSM and other branding collaterals as per the product requirement- Family Hub Refrigerator - involved in thinking, conceptualization and launch of this flagship model in India - Samsung Opera House - Part of a full 360 marketing campaignClient: GoAir - Worked and converted the prospective lead into a good retainer account (Client)- Responsible for planning, developing & executing the short term & long term marketing plans for domestic and international flights- Successful launch of GoAir’s first direct flights for Phuket, Maldives , Bangkok and some of middle east countries- Responsible for developing compelling and relevant brand advertising and communication campaigns across various media like Television, Print, OOH, Online, BTL etc

Gurgaon, India

Client: Maruti Suzuki India Limited (Brands- Maruti Suzuki Corporate, Motorsport and Ertiga)- Understanding key marketing and brand challenges which helps in converting them into formal creative briefs and supervising desired output- Working closely with digital team and planning team pertaining to integrated marketing initiatives- Collaborating with brand and product teams to ensure simplified communication of technical knowledge to target audience - Developing in-depth understanding of category, clients’ business, attending product researches and conducting regular market intelligence checks – for better planning and execution- Coordination and managing campaign executions, planning on-ground activation, coming up with multiple media vehicle-centric executions- Worked for major campaigns of Maruti Suzuki - Colors of Youth, Maruti Suzuki Zee Theatre, Maruti Suzuki Grub Fest 2017 etc.

Gurgoan, India

Account handling for brand BMW , making mainline ads for the brand and endorsing the brand in an innovative automotive way.

K.G. Marg, New Delhi

Brands - Indian Railways and Hitachi Making Press ReleasesPitch emailsMedia MonitoringUpdating media listCold calling to Journalist

Daryaganj, Delhi

Proofreading for books of Medical and engineering etc.

Nsp, New Delhi

Organizing education fairs in 1.Pragati Madian , New Delhi2.Hotel Radisson Blu , Ranchi3.Hotel Park, Muzzafarpur, Bihar4.Hotel Clark Heights , Patna , Bihar

Delhi, India

M.Sc In Digital Marketing, Digital Marketing, 2:1

Activities and Societies: Participated in Enactus DCU as an Active member. Won pitch for Vocalize Project in City Bank P2P Program Key.

Post Graduation Diploma In Business Journalism And Cooperate Communication, Mass Communication/Media Studies, A

Activities and Societies: Presentations, role plays, extempore and organizing event "ELIXIR" Delhi University Topper for the session.

Master'S Degree, Mass Communication/Media Studies, A

Masters in Mass Communication - Post completing PG diploma in Public Relation from Bhartiya Vidya Bhawan. Pursued education further.

Post Graduation Diploma In Public Relations, Communication And Media Studies, A

Activities and Societies: Organizing and managing events Role plays Presentations and extempore in classes . Innovative Project Report.

Bachelor'S Degree In Mass Communication, Mass Communication/Media Studies, A

Activities and Societies: Debate, role plays, dance, anchoring, quiz, newspaper making, Class representation, Media visits etc. Public.

Diploma, Journalism, A

Activities and Societies: Anchoring Events organizing Dance Rapping Presentations Quiz etc Anchoring in college fest and republic day.

Bachelor Of Commerce (B.Com.), Business/Commerce, General, A