As Co-Founder of Macaro, I lead the vision and strategy behind our mission to revolutionize the healthy snacks industry with millet-based, nutrient-dense products. Our flagship offering, the Bajra Laddu, exemplifies our commitment to blending traditional superfoods with modern nutritional needs, delivering both health and taste to our consumers.At Macaro, I oversee product development, brand strategy, and market positioning, ensuring that our products not only meet but exceed consumer expectations. By leveraging the rich nutritional profile of ancient grains, we are positioning Macaro as a leader in the emerging superfood category, making healthful eating accessible and enjoyable for all.My role also involves fostering strong relationships with partners, building a robust digital presence, and spearheading initiatives that drive both brand growth and consumer trust. Together with my team, we are dedicated to creating a brand that not only offers superior products but also educates and empowers consumers to make healthier choices.

Chaimitra was conceived with the vision of bringing the delightful experience of multinational quick-service restaurants to rural India. We aim to provide a unique snacking experience that caters to the tastes and preferences of tier 2, 3 and 4 cities, starting from Padrauna, Kushinagar.Key Responsibilities & Achievements:Concept Development: Identified a gap in the market for quality, affordable snacks in rural areas and developed the concept of Chaimitra to fill this niche.Launch and Expansion: Successfully launched the first Chaimitra outlet in Padrauna, overcoming initial challenges and gaining traction in the local market.Menu Innovation: Designed a diverse menu that combines traditional Indian flavors with modern snacking options, catering to a wide audience.Community Engagement: Engaged with the local community to understand their needs and preferences, ensuring Chaimitra’s offerings are well-received and culturally relevant.Operational Excellence: Implemented efficient operational processes to ensure high-quality food and service standards, contributing to the brand’s growing popularity.Profitability: Despite initial skepticism and challenges, Chaimitra has been running profitably for the last six months, reflecting the brand's strong market acceptance and operational success.Team Building: Built a dedicated team and fostered a collaborative work environment, providing training and growth opportunities for staff.Expansion Plans: Planning to expand Chaimitra's presence by opening new outlets, including the next one in Kasia, and exploring opportunities for international growth.Marketing and Branding: Utilized social media platforms like Instagram to engage with customers, share updates, and promote new menu items.

Conceptualized and launched SafeOSure to address menstrual hygiene challenges in rural areas.Led the development and distribution of affordable, high-quality sanitary pads.Initiated the Sakhi Saheli campaign to educate women on menstrual health and hygiene.Achieved significant market penetration in tier 4 cities, positively impacting thousands of women.