- Performance measurement & Analytics (Reporting structure, Dashboarding, KPIs & Metrics setting)- Sales Ops & Marketing link – (Salesforce x Hubspot lead processes and alignment)- Planning & Budget -management (Global/Regional strategic planning, financial planning, budget allocation)- Ways of working (Campaign delivery process, workflow processes, transparency, scalability)- Marketing procurement POC (Supplier strategy, impact of Tech Stack)

Marketing Analytics- EMEA/ APAC Marketing lead for data driven campaign/ leads analysis- Insights, and recommendations for marketing and sales stakeholders.- KPIs, BenchmarkingAudience and CRM- Segmentation and customer engagement behaviours analysisMarketing Operations - Automation- Marketing Tech platforms- Business processes and optimisation- Training

- Digital consultant for the marketing teams and wider business- Marketing Tech stack and automation processes for KPMG UK- Adobe Campaign, AEM, Adobe Analytics- MS Dynamics 365 CRM integrations- CMS platforms and implementations- GDPR & Marketing compliance- Digital risk and process- Project management (Agile, PRINCE2)

Digital & Social- Project managing (Agile, PRINCE2), creating and delivering new websites, strategy, and social media assets for the marketing team. Full briefing, testing, and on-going maintenance and updates using CMS. - Reporting on Google Analytics tracking- Using paid search on multiple platforms, Google Adwords and Keyword Finder, LinkedIn targeted posts to find the most effective strategy for the target audience- HTML updates to internal SharePoint portal pages.Planning- Creating end-to-end strategic marketing plans year on year. Creating bespoke Account based marketing plans for the higher tier accounts- Aligning plans with the business objects of the wider firm, and ensuring marketing have the necessary KPIs to report againstBrand- Developing a new brand identity and guidelines for the Alliance. Working collaboratively with agencies to ensure we have a look and feel which corresponds the vision and mission of the Alliance. Working internally with the technical roll-out of the new toolkitDesign- Advanced proficiency in Photoshop, with working knowledge of Dreamweaver HTML and Premiere Pro.CRM- Advanced user of Microsoft Dynamics (CRM and MDM)- Working user of MS ProjectBudget - Responsible for all account coding, purchase order processing, budget control, and scheduling for allocated budget (£1m+)Relationships- The need to maintain good working relationships is crucial in the role to achieve stakeholder buy-in. From internal functions to senior partners and subject matter experts.

Account management - Hands on involvement and management of end-to-end campaigns.- Formulating creative briefs and driving internal teams to exceed.- Brand reviewing and proofing, and presenting back to clients.- Full scheduling and budgeting for clients financial year forecastingBehavioural Science- Helping clients to harness the learning from psychology, neuroscience, and behavioural economics and apply them to their fundraising campaigns to recruit more new supporters, raise more money, build donor loyaltyPlanning and Strategy- Advising clients at a programme level. Working with not-for-profits to maximise value of communications while protecting long term value of donor base. Advising on strategies to maximise ROI on cold listsDigital Integration- Providing insights into how clients can integrate their existing direct marketing streams with digital engagement plans. - Implementing new digital platforms for clients to enhance the user journey and experience of their donors Print management- End-to-end management with all suppliers, point of contact for quote negotiations, delivery schedules, and print advice. Delivering the best schedule and cost for clients (Paper mills, printers, mail houses, fulfilment houses, DSA or Royal Mail advice)