Challenge: Add Messaging(SMS) to Mailchimp, the leader in Email marketing for 20+ years.Scope: Define a product vision and drive the release of SMS powered omni-channel marketing to as many Mailchimp customers as possible.Results:- Mailchimp SMS has officially landed in the 🇺🇲 US, 🇬🇧 UK, 🇨🇦 Canada, 🇦🇺 Australia and 7 additional markets- Halved “time to first customer value” of SMS- Increased the monthly new bookings 400%+- Doubled the profitability of SMS without increasing pricesLooking back, this was only made possible by building deep and quality relationships. Prioritizing those relationships with our Design, Engineering, Finance, Legal, GTM, Leadership, Customer, Research, Strategy, Product Peers and X-Functional development teams became our secret to success.

Acquired by Intuit in 2021Scope: Lead Product Development and drove roadmap for Chatitive post acquisition. Partnered with SMS CEO and Mailchimp leaders to establish and execute against a 3 year vision for Mailchimp SMS.

Acquired by Mailchimp in 2021Scope: Promoted to the SLT team and accountable for the customer and product post sales signature. Product, Roadmap, Onboarding, Renewals, Churn, Feature Requests, Sales Engineering, Support, Invoicing, Accounts Receivable, Strategic Accounts.

• Introduced new KPI “Customer Time to First Value” and lowered it by 68% (From 45 days to 14).• Grew largest customer MRR by 460% in 8 months and doubled several other key accounts.• Established a customer driven one year vision backed by consistent weekly 1:1 conversations with customers.

Acquired by Nordstrom Digital in 2018Pioneer B2B software platform for brands to conduct direct to consumer e-commerce over mobile messaging using personalization and ML. Leader responsible for Strategic Accounts, Onboarding, B2C Sales, Customer Success, Support, Staffing, and Fulfillment.• Leader accountable for onboarding of our platform clients, driving a significant step in our early-stage growth.• Designed and implemented updated onboarding that shortened Time to Value by 30%• Accelerated the speed with which we updated personalization and ML models through surfacing customer feedback data. • Business growth from 0 to $XM in annual recurring revenue in 3 years.

• Secured additional team headcount by learning SQL and building dashboards to persuade leadership of the ROI in my team. • Lowered our per order cost by 20% though leading an integration of our ordering system with a vendor’s drop shipping APIs.• Lead our sales and success team to achieve 25% of our business ARR by listening to customers and employees, and partnering with engineers to deliver platform improvements to address the largest pain points.

• Led product development of internal order management and ticket management tools to keep pace with and daily active users and daily orders.• Built and managed a sales and support team that generated $100K in D2C sales within 6 months.• Scaled fulfillment capacity by an impressive 1,000% in just 4 months.

Partnered with engineering to prototype, validate product market fit and secure seed funding for two companies, Chatitive and MessageYes.