In my current role, I conduct comprehensive market research with consumers to enable seamless project planning, budgeting, and stakeholder management. By verifying research initiatives' alignment with client objectives, I obtain actionable insights for product development and marketing strategies.Additionally, I facilitate effective collaboration and adaptability to evolving project requirements by maintaining stakeholder communication channels.• Attained significant increment in… Show more In my current role, I conduct comprehensive market research with consumers to enable seamless project planning, budgeting, and stakeholder management. By verifying research initiatives' alignment with client objectives, I obtain actionable insights for product development and marketing strategies.Additionally, I facilitate effective collaboration and adaptability to evolving project requirements by maintaining stakeholder communication channels.• Attained significant increment in referrals and repeat business opportunities by establishing strong relationships.• Augmented customer retention, maximised project productivity, expanded collaboration among teams, and secured new clientele during a 3-month trip to New York.• Drove project success and elevated stakeholder satisfaction by fostering robust relationships with clients, vendors, and internal teams. Show less

During this tenure, I devised and executed digital marketing strategies, enhancing product and brand awareness through analytical and strategic methodologies. By aligning marketing initiatives with business objectives, I improved brand visibility and customer engagement. Through strategic allocation of marketing funds and performance analysis, I reduced the cost per acquisition whilst eliminating unnecessary expenditures from previous years.• Raised live customer engagement by introducing… Show more During this tenure, I devised and executed digital marketing strategies, enhancing product and brand awareness through analytical and strategic methodologies. By aligning marketing initiatives with business objectives, I improved brand visibility and customer engagement. Through strategic allocation of marketing funds and performance analysis, I reduced the cost per acquisition whilst eliminating unnecessary expenditures from previous years.• Raised live customer engagement by introducing CRM for email marketing and data integration.• Boosted ROI by managing marketing budgets and ensuring optimal spending across digital channels.• Achieved a 20% surge in email open rates, 15% in customer engagement, and higher CTR via CRM implementation.• Increased website conversions and decreased costs through continuous optimisation of campaigns based on Google Ads/Analytics insights. Show less