Ceo
Resiflex Ltd
London, United Kingdom
My role as CEO of Resiflex can broadly be broken down into four sections: Sales and marketing, product development, support, and strategy development.In general, I was responsible for founding the company in the UK, and for starting the process of developing the product, sales, marketing and support for our earliest customers.Sales and MarketingThe role involved in-depth market research and analysis and customer research. In addition, I developed and maintained our marketing materials, such as our website, interacted with peers and customers via social media (primarily Twitter), used our CRM (Highrise) to manage information about customers, and made outbound contact (via phone calls and email) with prospects and leads.Using analytics tools like Intercom (for customer interaction), Google Analytics and Wistia (a video hosting service), I made informed decisions about the content to produce and the strategic moves to make.Product DevelopmentI used the results of our customer research, with both existing customers and potential customers to guide product development. This development was conducted by a supplier, whom I managed remotely. I frequently used qualitative hypothesis-testing in order to direct product development.SupportAs the primary contact for all support queries, I proactively solicited feedback about Resiflex’s product, as well as responding to any issues that arose to resolve them to our user’s satisfaction. I also used support problems and questions to guide further product development and marketing materials.Strategy DevelopmentAs CEO, I frequently had to “step back” from the day-to-day work in Resiflex and focus on the strategic plan for the company. As CEO of Resiflex, it was crucial to communicate effectively and clearly with our key stakeholders; our shareholders and board members. I also recruited and managed Resiflex’s first employee in the UK (our Marketing Manager) and two Virtual Assistants.