Website development, e-mail marketing, sponsored links, SEO campaigns and social networks - knowing the digital communication landscape, we understand the challenges of a professional responsible for knowing all these means and planning actions that take the message of the brand to the consumer.A digital marketing analyst should know his consumer, know where he is focused and what he is looking for in the digital media, and then build relationships with that audience, focusing on pre-set strategic marketing goals.Bringing users together requires intense, well-planned work. Knowing the SEO tools well is a differential for this professional because it facilitates the search for groups of potential consumers and uses their preferences to form a personalized approach.Digital media also has interactivity, which is well received by the public and brings good results for company communication. It is up to the marketing analyst to study and propose the ideal way to establish this interactivity with tools such as blogs, applications and social networks, for example.The digital marketing analyst must know the techniques of communication and marketing that communicate different publics in the most diverse platforms and languages. The broader your knowledge, the more versatile your work and solutions will be.Each company has its segment and performance profile, in this way the activities and demands of the analyst vary according to the needs of each one. Some vacancies require a more analytical profile, where the professional must develop and analyze in a technical way processes of data collection and metrics.There is also the digital marketing analyst with more operational tasks, who plans digital marketing, creates campaigns, programs and accompanies actions.