Develop and execute sales programs and best practices that help sales teams overachieve quotas, increase pipeline, and reinforce key sales competencies. • Lead the strategic communications team responsible for the internal communication strategy for the broader sales organization.• Drive sales acceleration based on program results, learnings, and internal sales methodology.• Ensure consistent and effective use and adoption of internal sales methodology by sales teams.• Support delivery of client stewardship programs to accelerate sales and retain clients.

Responsible for executive, internal, and external communications for Cybersource and Authorize.net.• Develop and execute against a comprehensive communications strategy to increase overall brand awareness, reputation, and engagement. • Own strategy and execution for all executive and internal communication efforts (executive blogs, webinar scripts, global and regional newsletters, intranet articles, etc.).• Partner with the product, partner, and regional marketing teams to concept business narratives, sales positioning, customer testimonials, and case studies.• Coordinate with Visa internal comms on broader Visa initiatives, including HR projects, social impact initiatives, etc.• Execute PR strategies in partnership with Visa corporate communications and act as Cybersource point-person for external communications.

Responsible for establishing the marketing strategy, positioning, and value proposition for Cybersource solutions, including go-to-market and communication planning.• Solution packaging, customer videos, messaging, and positioning.• Buyer journey analysis and content mapping.• Sales enablement and solution training.

Developed and executed content, go-to-market strategies, marketing plans, and email campaigns surrounding product launches, partner marketing, and business initiatives for Visa’s small business payment solution, Authorize.net. Products include the core payment service, the mobile app for iOS and Android, and a suite of value-adding services available within the web interface or via API.• Led the product marketing efforts for a variety of solutions, resulting in increased adoption and revenue. This included creating and managing product messaging, buyer personas, sales enablement tools, and more. • Managed communications calendar for over 450,000 customers, 26,000 partners, and 100,000 developers.• Product manager for an internally developed mass email tool.Marketing Communications ManagerCreated and distributed communications and content for Authorize.net, including emails, blogs, newsletters, images, video scripts, advertising, website copy, marketing and tradeshow collateral, user guides, technical documentation, etc. • Created a comprehensive job guide for the marketing communications manager role, which included a list of responsibilities; a documentation repository; a list of tools, resources, and departmental contacts; and eight step-by-step workflows for the different communication processes.• Product and community manager for the Authorize.net Developer Community, which had over 15,000 active members.• Launched Authorize.net’s social media presence on Twitter, Facebook, and LinkedIn.• Ensured that all promotions, collateral, and communications were consistent with overall corporate brand strategy.Documentation SpecialistResponsible for technical writing and editing, including product documentation, API guides, user interface text, online help files, and user guides.

Performed monthly quality evaluations on assigned Trust and Safety customer service representatives (CSRs)—an average of 3-5 teams of CSRs per QAS—to assure accuracy, clarity, and professionalism of email responses, phone calls, chats, and proactive work.• Wrote and distributed policy clarifications and updates, as well as monthly trends reports to management.• Created new quality evaluation forms, implemented their usage, and monitored the results.• Created and conducted new-hire presentations about the quality process.