Michelle Coon Email & Phone Number

Lehi, Utah, United States

• Develop and execute sales programs and best practices that help sales teams overachieve quotas, increase pipeline, and reinforce key sales competencies.
• Lead the strategic communications team responsible for the internal communication strategy for the broader sales organization.
• Drive sales acceleration based on program results, learnings, and internal sales methodology.
• Ensure consistent and effective use and adoption of internal sales methodology by sales teams.
• Support delivery of client stewardship programs to accelerate sales and retain clients.

Lehi, Utah

• Responsible for executive, internal, and external communications for Cybersource and Authorize.net.
• Develop and execute against a comprehensive communications strategy to increase overall brand awareness, reputation, and engagement.
• Own strategy and execution for all executive and internal communication efforts (executive blogs, webinar scripts, global and regional newsletters, intranet articles, etc.).
• Partner with the product, partner, and regional marketing teams to concept business narratives, sales positioning, customer testimonials, and case studies.
• Coordinate with Visa internal comms on broader Visa initiatives, including HR projects, social impact initiatives, etc.
• Execute PR strategies in partnership with Visa corporate communications and act as Cybersource point-person for external communications.

Lehi, Utah, United States

• Responsible for establishing the marketing strategy, positioning, and value proposition for Cybersource solutions, including go-to-market and communication planning.
• Solution packaging, customer videos, messaging, and positioning.
• Buyer journey analysis and content mapping.
• Sales enablement and solution training.

Lehi, Utah

• Developed and executed content, go-to-market strategies, marketing plans, and email campaigns surrounding product launches, partner marketing, and business initiatives for Visa’s small business payment solution.
• Led the product marketing efforts for a variety of solutions, resulting in increased adoption and revenue. This included creating and managing product messaging, buyer personas, sales enablement tools, and more.
• Managed communications calendar for over 450,000 customers, 26,000 partners, and 100,000 developers.
• Product manager for an internally developed mass email tool.Marketing Communications ManagerCreated and distributed communications and content for Authorize.net, including emails, blogs, newsletters, images, video.
• Created a comprehensive job guide for the marketing communications manager role, which included a list of responsibilities; a documentation repository; a list of tools, resources, and departmental contacts; and eight.
• Product and community manager for the Authorize.net Developer Community, which had over 15,000 active members.

Draper, UT

• Performed monthly quality evaluations on assigned Trust and Safety customer service representatives (CSRs)—an average of 3-5 teams of CSRs per QAS—to assure accuracy, clarity, and professionalism of email responses.
• Wrote and distributed policy clarifications and updates, as well as monthly trends reports to management.
• Created new quality evaluation forms, implemented their usage, and monitored the results.
• Created and conducted new-hire presentations about the quality process.

B.S. In Mass Communication, Public Relations Emphasis

Master Of Professional Communication, Focus On Strategic Writing And Graphic Design