Reported to the IT Manager and participated in the migration of the flagship ecommerce websites on to a new software platform. Responsible for implementing a triage/service desk system for the digital and development teams for bug fixes, BAU and development requests. Responsible for ongoing updates and staff training on the corporate portals/website CMS(s).● Significantly reduced internal overheads and development resources through new website software system rollout.● Successfully increased closure rates of bugs, business as usual and development initiatives by liaising with department heads and development teams to prioritise requests and provide visibility to the wider business/stakeholders.● Enabled non-technical business users and content contributors to update and create content on internal and external websites through deployment and training in CMS solutions (Both Enterprise and bespoke).

Reported to the IT Manager and responsible for providing expert advice to complete an innovative Google Apps pilot (Office suite, social media platforms, email, video-conferencing and Intranets/CMS) to be rolled out to all Woolworths employees to improve internal communications. ● Worked collaboratively with Google & Woolworths IT to implement the solutions into pilot groups. Internally project coordinated the pilot with various internal departments, in particular, Brand & Communications to ensure effective change communications and staff training in new technologies.

Reported to the eCommerce Manager and responsible for providing technical expertise to support the structure of the website interface, the timely implementation of user acceptance planning and testing, technical writing, wireframing and prototyping.● Contributed to the build of 6 entirely new e commerce websites, in 4 years, to increase sales as well as building over 20 microsites for use by the public as well as for other businesses (B2B).● Contributed to the build and ongoing maintenance of a corporate intranet and CMS system.● Project managed and coordinated the integration of the eCommerce department of Cellarmasters (formerly owned by Foster's Group Ltd) through acquisitions by Archer Capital Group and more recently by Woolworths Limited.● Significantly reduced overhead and maintenance costs by project managing, the migration of 4 Cellarmaster websites on to one software platform. ● Maintained top 3 website rankings on Google, Yahoo, Bing etc by regularly carrying out SEO implementation, maintenance and diagnostics.● Successfully managed over 300 domain names (domestic and international) and liaised with internal legal department to resolve any challenges or disputes.● Supported profitable advertising campaigns and linkages to relevant ASX listed company websites by building positive productive relationships with corporates.● Enhanced the user experience by improving user interface (layout, positioning, language and wording etc), ensured consistency of the display of the website across various browsers, phones, tablets and worked with IT security providers to ensure secure online customer transactions. ● Dramatically increased the up time of the website by acting as 24-7, on call, technical support to fix website issues.● Consistently improved the aesthetics of the design of various websites by working collaboratively with graphic designers and stakeholders.

Reported to the eCommerce Manager and responsible for managing the web content team to support all online marketing campaigns and promotions. 3 direct reports.● Led the web content team by providing strategic direction, training and coaching to staff. ● Efficiently implemented marketing strategies by improving workflow between the marketing department and the web content team.● Built productive relationships with the marketing, copywriting and creative departments. ● Accurately analysed traffic metrics and trends, using Google Analytics and Google Webmaster tools, to provide essential data to marketing and management.● Enhanced the user experience and operations of the website by improving features and functionality. Executed user acceptance planning, testing and quality control.

Reported to the eCommerce Manager and created a strong, cost-effective online presence in Australia, New Zealand, Holland and the UK to enable products reaching a wider customer base. Designed, created and deployed white label websites and added content to websites, media platforms and channel portals (9MSN, Ebay).● Comprehensively used eDM, affiliate marketing to engage and inform target audiences. ● Managed activity within agreed budgets and consistently reported against agreed KPIs.● Supported marketing campaigns by producing and implementing multiple dynamic email newsletters, promotional emails and participated in the development and implementation of integrated channel marketing campaigns. ● Rigorously maintained web applications and ensured effective integration of all internal systems to support optimal performance of the website. ● Reduced web content team costs, by designing and implementing user-driven templates for the marketing department to enable updates to the website.

Handled incoming calls and provided exceptional customer service. Consistently achieved results, which culminated in being awarded “Cellarmaster, Hero of the Year for my campaign co-ordination in our call centre