Corey Natko Email & Phone Number

Plainview, NY, US

New York City Metropolitan Area

• Direct all streaming research encompassing SVOD/AVOD & FAST platforms.
• Produce actionable business insights and corporate tactics for top-rated major cable networks.
• Spearheaded the development of user interfaces for Whip Media & Stream Metrics data tools, enhancing data accessibility and usability.
• Conceived and executed a strategic plan for SVOD rebranding, fostering long-term growth potential.
• Developed an innovative windowing strategy for SVOD/AVOD/FAST properties, optimizing content release models.
• Crafted compelling data dashboards for SVOD/AVOD/FAST properties, enabling simple decision-making for product development teams.

Greater New York City Area

• Managed the conversion of Crown Media's 7 Network streams to Nielsen Content Link, enhancing data accuracy and reporting efficiency.
• Developed research material resulting in subscriber gains exceeding 20 million for Hallmark Drama and Hallmark Movies & Mysteries.
• Acted as a crucial liaison for local market research, providing valuable insights based on MVPD and vMVPD information.
• Oversaw program logs for seven individual Hallmark Channels, ensuring accuracy and compliance with standards.
• Streamlined workflow processes, recommending and implementing more efficient methods for analytics delivery and automation.
• Extracted insights from primary and syndicated research studies to differentiate and enhance the Hallmark Networks' positioning.

Greater New York City Area

• Developed quarterly competitive research decks for 56 local DMA markets, providing comprehensive insights for targeted markets.
• Implemented weekly social media listening reports, offering real-time consumer sentiment analysis and engagement tracking.
• Expanded weekly ratings trend reports, enabling upper management to evaluate performance and make informed decisions.
• Integrated metrics for time-shifted viewing patterns, adapting strategies to accommodate changes in viewing habits and preferences.

Greater New York City Area

• Extensively utilize Nielsen’s NPower to track, trend and analyze programming ratings for The Sportsman Channel.

Syosset, NY

• Enhanced and managed a segment of the 100k NCP consumer panel, focusing on incentives, points, and membership compliance, resulting in increased engagement and satisfaction.

Greater New York City Area

• Prepared competitive market and station analysis for account executives and station sales managers.

Greater New York City Area

• Created & launched the largest nationally syndicated rock & wrestling radio show “Pile Driver” in 90+ markets.
• Produced branding campaigns across multi-media platforms (radio, internet, TV, print).
• Wrote weekly script for over 100 episodes
• Designed content for radio show and listener-oriented web site.
• Developed large-scale promotional campaigns integrating Pile Driver with PPV Television productions.
• Oversaw annual program budgets

Greater New York City Area

• Supervised music research focus groups.
• Participated in quarterly auditorium music testing.
• Analyzed monthly and quarterly Arbitron ratings books for station growth and sales stories.
• Managed weekend air staff.
• Programmed daily music logs.

Orange County, New York

Greater New York City Area

Created and coordinated internal and external promotions.Managed college intern program.