The National Consumer Panel is an operational joint venture between the two leading longitudinal consumer insights providers in North America - IRi and NilesenIQ. NCP's panel - comprised of U.S. consumers carefully selected across a multitude of key demographics - provides the highest actionable consumer data available to support the needs of both IRi and Nielsen.
The National Consumer Panel’s team is dedicated to enabling IRi and Nielsen to help their respective clients discover opportunity and compete more effectively. NCP aims to exceed its customers’ expectations, and to deliver superior products and services.
NCP’s Mission:
To provide IRi and Nielsen with the most complete view into consumers’ purchase and attitudinal behavior in the U.S. market.
What IRi executives have say about National Consumer Panel:
"We used the panel data to understand what our customers thought about where we advertise. These insights were very useful as we re-tooled our advertising program to better align with our customers' needs and expectations."
"We used the panel to understand our consumer and our competitors' consumers. Who are they demographically and how do they overlap? Understanding why the product matters to the consumer is critical. It is the essence of why your product sells."
Here's what an Executive Vice-President with Nielsen Data Science has to say about National Consumer Panel:
"NCP panel data helps manufacturers understand consumer preferences on specific brands and in turn allows retailers to stock the right item assortment for their local markets."
Company Details
- Employees
- 64
- Founded
- -
- Address
- 6800 Jericho Turnpike, Syosset,new York 11791,united States
- Phone
- +1 800-962-6700
- in****@****nel.com
- Industry
- Advertising Services
- NAICS
-
Marketing Consulting Services
- Website
- ncppanel.com
- HQ
- Syosset, New York
National Consumer Panel Questions
National Consumer Panel's helpline number is +1 800-962-6700
National Consumer Panel's website is ncppanel.com
National Consumer Panel's LinkedIn profile is https://www.linkedin.com/company/national-consumer-panel
National Consumer Panel has
64 employees.
View email and phone details for 64
employees at National Consumer Panel.
National Consumer Panel's industry is
Advertising Services
National Consumer Panel's top competitors are
Tenetic,
Circana,
Neevo,
The Npd Group,
National Consumer Disputes Redressal Commission,
Freecash,
Neevo,
Numerator,
National Consumer Disputes Redressal Commission (Ncdrc),
Tenetics, Llc.
National Consumer Panel's support email address is info@ncppanel.com
National Consumer Panel's categories are Advertising Services
National Consumer Panel's founding year is 2010
