Tom Lasusa Email & Phone Number

Syosset, New York

National Consumer Panel is an operational joint venture between the two leading longitudinal consumer insights providers in the United States – IRi and Nielsen. By recruiting, incenting, and equipping a representative sample of U.S. consumers with handheld scanning technology, NCP provides the highest quality, actionable consumer data to support the needs of both IRi and Nielsen. This consumer data is the raw material that powers the insights and solutions that IRi and Nielsen individually delivers to their respective clients. As Senior Communications Manager, my role is to oversee an international team that manages the various facets of communication to our panelists, including email, push/text notifications, social media engagement, print etc. I am well versed in a number of e-marketing systems including Lyris/Email Labs, Salesforce Marketing Cloud / Exact Target and others. I am well versed in push and text messaging systems such as Airship and Simpletexting. I have extensive knowledge of Hootsuite in order to manage and monitor our company’s social media platforms. And my expertise in Photoshop allows for me to design eye-catching images to include in our various communications.I provide the "voice" for our company through PR and news updates on our corporate website, powered via WordPress. That has also provided me the opportunity to learn search engine optimization through YOAST SEO tools.

Syosset Ny

American Consumer Shows produces home show events showcasing a variety of ways homeowners can decorate, personalize and remodel their homes, from interior home improvements to landscaping designs.As Digital Content Manager, my role covers a wide range of responsibilities, including content creation, social media strategy & marketing.Content Creation: - Write copy for each home show's unique website.- Write compelling articles about home shows which appear in regional newspapers.- Marketing copy used for print and online ads, radio and TV commercials.Content & Site Management:- Manage over 40 home show websites.- Code and publish copy to individual home show websites.- Graphic creation and design promoting in-show events, appearances and more.- Work in tandem with Web Development team to craft effective content management system.Social Media Management:- Oversee and populate ACS' social networks including Twitter, Facebook & Pinterest. - Create and deploy ads/boosted posts- Track successes & challenges via reporting tools.- Social management expertise with tools such as Hootsuite.

Manhasset, Ny

Since assuming the role of InformationWeek's community manager, audience engagement has been my main focus and passion. On any given day I'm writing, editing, coding and deploying e-newsletters to our 667,000 unique subscribers; moderating our audience interaction (via Disqus); and managing 20+ social media profiles as well as a pool of talented freelance producers and community moderators. I'm proud to say that InformationWeek was recently named one of min online's Social Media Stars (http://finance.yahoo.com/news/informationweek-named-social-media-star-170000435.html).Other responsibilities:- Digital marketing- Web production- HTML, CSS coding- Graphic design- Content editing- Audience interaction and satisfaction

Manhasset, Ny

As Network Computing's senior producer, my primary focus was content delivery and transitioning print magazine articles into an interactive web format. When Network Computing ceased print publication, I was tapped to lead the site as managing editor, though in reality I was essentially a one-man team: ensuring site functionality and quality, editing and producing content, and writing weekly newsletters.

Manhasset, Ny

CMP Media purchased BYTE magazine, almost immediately ceased publication and announced that BYTE would continue as an online property. I am proud to have been integral to the design and relaunch of the new BYTE.com.While serving as BYTE's senior producer I also handled the day-to-day operations of Webtools.com, a site for web developers/designers. I recruited and managed freelance writers and assigned features, tutorials, columns and product reviews, then edited and posted that content.Other responsibilities:- Graphic design- Discussion-board moderation- Wrote, edited and deployed weekly newsletters

Manhasset, Ny

Two years after starting as Windows Magazine's editorial assistant, I was promoted to the new role of interactive media editor and helped shape part of our web strategy while writing product reviews and new-product announcements.

Greater New York City Area

I channeled my appreciation for comic books and video games into freelance writing opportunities with several online and print publications. I wrote video game and comic book reviews and conducted interviews with comic artists and writers for publications including:- Gamepower.com- HappyPuppy.com- Wizardworld.com- Vampirella Magazine

Ba, English / Secondary Education

Activities and Societies: - Editor-in-Chief, Sequoya Literary Magazine - Managing Editor, Spectator Humor Magazine

High School Diploma