Sales Enablement and CRM Management: Oversee the development and architecture of HubSpot CRM, building workflows to streamline sales processes and align with best practices. Implemented and monitored foundational workflows, differentiating between structural and department-specific needs.Cross-functional Collaboration: Partnered with key departments, including Growth Team, Design-Build, Digital Experience Agency, Banking Equipment and Service, Digital Signage and Service, Professional Services, and Accounting, to enhance sales support and drive integrated campaigns.Sales Operations and Training: Coordinating the creation of the ultimate training manual for the sales department, ensuring new hires and current team members are well-equipped with essential sales tools like HubSpot, Sybill, Teams, Sharepoint, and others.Project Management and Strategy Implementation: Developed HubSpot buyer personas to streamline lead acquisition and improve tracking accuracy. Managed outreach sequences for events and engagement opportunities by leveraging Ideal Customer Profiles (ICP) to ensure effective targeting.Process Improvements: Researched and implemented best practices for sales dashboards, reports, and CRM architecture updates to enhance operational efficiency and support strategic growth initiatives.

In my role as a Customer Success Manager at Greystar in Scottsdale, Arizona, I spearheaded CRM implementation for clients, ensuring seamless data migration and custom reporting to drive client satisfaction and adoption. By building dynamic dashboards and collaborating with customers to enhance their sales pipeline strategies, I contributed to increased conversion rates and improved sales velocity.

In my role as Operations and Revenue Manager at Arizona Best Real Estate, I led the development and implementation of revenue operations frameworks, aligning sales, marketing, and customer success teams. I consulted with clients to design CRM systems, defined success metrics, and provided strategic guidance to enhance revenue alignment and streamline customer journeys.

In my role at The Center for Intuitive Development in Phoenix, Arizona, I focused on creating and leading educational classes for clients, increasing the customer base through targeted sales campaigns, and boosting customer satisfaction through personalized service and proactive communication.