• Set the tone for creative strategy by providing an innovative, data-driven perspective ensuring deliverables that effectively address clients’ marketing and financial objectives. • Develop and effectively maintain consistent brand voice, narrative, and visual style in all actionable creative initiatives to meet agency & client objectives.• Responsible for leading a cross-functional team of designers, developers, photographers and videographers to facilitate the integration of creative across all internal and external efforts.• Collaborate with account managers and operation team to elevate and streamline the quality of deliverables to ensure creative output consistently meets or surpasses client expectations. • Own the quality of all creative output through the use of project milestones, workflows, and deadlines, while delivering on engagement and sales goals.

• Partnered with management to create and execute an annual and seasonal merchandise strategy. • Collaborated with in-house production and design team to create an assortment plan that maximizes profitability and maintains brand integrity. • Established and maintain relationships with third-party licensee vendors. • Accountable for developing and actualizing a seasonal sell-through strategy and markdown cadence and managing inventory levels. • Responsible for all on-site merchandising; including promotion determination, maintaining margin goals, resolving customer service issues, creating and acquiring photo assets, and on-site product placement.

Concentrated on building an effectual assortment plan to satisfy customer needs, trend forecasting, inventory control and planning, margin maintenance, historical data analysis, inventory management, weekly promotions and markdown strategies for web, new vendor acquisition and current vendor preservation.

Focused on management and growth of various product classifications within women's sportswear and suiting categories, as well as inventory control, product quality assurance, pricing strategy execution, successful vendor negotiation, and effective buy strategies.

Specialized in daily store operations, assortment plan creation and execution, in-store staff management, store planning, inventory control, pricing strategy and markdown cadence, brand translation within store, and various marketing ventures