Cormac Phelan Email & Phone Number

Dublin, County Dublin, Ireland

County Dublin, Ireland

Dublin, Leinster, Ireland

Tourism Ireland is responsible for the international marketing of the island of Ireland, driving awareness and consideration of Ireland as a tourist destination.As part of the Markets Division, I support the Director of Markets and international market teams to deliver a comprehensive marketing programme each year to achieve visitor number and revenue goals.Key responsibilities include project management, budget management, reporting, and stakeholder communications.

Dublin

Project management of website development initiatives for Novartis and Alcon pharmaceutical, surgical and vision care brands. Coordinated refreshes of websites to deliver updated functional and visual design enhancements to support brand objectives. Project managed localisations of global website templates for local markets.Key responsibilities:• Coordinate international project teams including representatives from development agencies, creative agencies, SEM agencies, CRM agencies and third-party application suppliers to deliver website projects for new and existing pharmaceutical, surgical and vision care brands.• Develop project plans to task level highlighting development, business review, remediation and deployment milestones. • Align creative and development agencies on the required creative assets for each project, including PSDs, wireframes, image files, copy decks, SEO inputs and third-party application integration guidelines. • Lead weekly status meetings to monitor the progress of project tasks, identify and resolve issues and risks.• Prepare and circulate meeting agendas and minutes. • Provide regular status reports to project sponsors reporting on project progress, timelines, costs and risks. • Develop and complete test plans/scripts for user acceptance testing.• Complete relevant project documentation such as IT security evaluations and business acceptance forms.• Arrange and participate in business requirements, UX review and UI Design review sessions.

Ireland

Project management of brand development and digital projects for national and international brands, including project planning, implementation and review.Coordinating, briefing and managing the digital and design production workflow with a team of Creative Directors, Graphic Designers, Digital Designers and Developers.Daily client liaison including receiving project briefs, delivery of project plans and quotes, keeping clients up to date on the project status, and resolving client queries.Participation in the agency’s response to tenders and pitches, including writing proposals, quotations and agency brainstorming sessions.

Melbourne, Australia

• Managed and reviewed content across four websites. This involved significant liaison with internal stakeholders, copy writing/editing in line with the company’s writing style guide to ensure content is timely, accurate and relevant to users’ needs, and publishing content updates through Mezzanine and Sitecore content management systems.• Performed contextual user interviews, wireframing and a content audit/gap analysis as part of an intranet development project.• Managed the VRC’s email marketing programme, including developing an email newsletter strategy, overhauling email template designs, copywriting, and deploying email marketing campaigns through the Exact Target digital marketing platform.

Auckland, New Zealand

• Proactive and reactive social media/community management: developed and implemented social media campaigns across multiple platforms, responded to customer queries in a timely manner. • mobile product development: worked as part of a project team tasked with delivering a mobile-optimised site and two mobile apps within a challenging timeframe. Participated in all stages of the project lifecycle, from product briefing, prototyping and design through to testing, deployment and post-launch issue management. • Project managed the development of corporate digital brand guidelines. Tasked with creating brand consistency across all new digital assets, I project managed the development of corporate brand identity guidelines in partnership with an external design agency. Covering the application of corporate fonts, colour palette, photography and other brand identity elements, these guidelines paid particular attention to developing accessibility-friendly digital assets. • Experience with content publishing using Sharepoint and Wordpress platforms: managed content publishing on a major organisational project's campaign website (Wordpress platform), as well as managing the homepage of the corporate website (Sharepoint platform).

Auckland

• brand guardianship • providing advice and input to marketing and communication advisors on the implementation and integration of Auckland Council's brand guidelines into tactical/strategic projects and marcomm activities • managing Auckland Council's digital asset management system, including the development of new and existing tools to improve efficiencies• liaising with internal external designers to develop marketing collateral for internal clients to support communication activities on a variety of subjects and with varied audiences and objectives• signage guidelines development and implementation.

Employed as an Online Marketing Executive for a small-to-medium enterprise providing technology solutions to the hospitality sector, this role involved copy writing, search engine optimisation, and general website development tasks using the organisation's in-house content management system as part of a team of contractors. Supporting the roll-out of a large affiliate marketing project, I initially worked on generating multiple templated affiliate websites using the company's in-house software and content management system. This also involved researching the tourism highlights of the cities and regions relevant to each website, and crafting engaging and search-engine-optimised copy for each web page. Mid-way through the assignment, applications were sought from contractors to work in an SEO-specific role in an effort to boost the search performance of a list of key websites. This involved reviewing and refining the existing SEO performance of each website, including the copy, keywords and inbound and outbound links. The performance of each website was monitored on an ongoing basis and corrective action taken to ensure the continued improvement of the position of each website on Google search rankings. Key statistics were recorded and reported to the team leader on a weekly basis.Key results from this initiative included the successful improvement of each website's Google ranking and unique visitor numbers.

Working alongside the Market Segment Development Manager (New Markets), I undertook desk research to investigate the potential for Intel computing and communications technology to be deployed across the energy segment. This role supported the segment manager by building a knowledge base of the leading companies involved in the production of emerging smart electrical grid solutions and the computing and communication requirements within these solutions. I also undertook research into specific areas of the energy segment, such as carbon capture and storage (CCS) and Plug-in Hybrid Electrical Vehicles (PHEVs). My findings were presented back to the team manger and colleagues working in the energy segment working group based in Ireland and internationally.My desk research made use secondary sources such as white papers, industry reports, company websites and technical specification sheets.

Master Of Arts (M.A.), International Tourism

• Develop an understanding of the international tourism industry and an appreciation of the key issues affecting its continued.

Certified Project Management Diploma, Project Management

Certified Project Management Diploma from the Institute of Project Management, with international certification by the International.

Postgraduate Diploma In Digital Marketing, Digital Marketing

- Digital Strategy - Content Marketing - Search (Paid/Organic) - Social Media Strategy - Digital Analytics and Reporting - Project.

Bachelor Of Business Studies (Honours), Management And Marketing, First Class Honours

A four-year Honours degree, which covered a wide range of business modules including economics, management, accounting, insurance.

Education record