Jeff Cornejo Email & Phone Number

I'm a mixed methods researcher with a focus on product analytics, survey methodology, and deep qualitative data collection and analysis. UX Research areas:+AI: executing end-to-end research informing our generative AI strategy and taking our products to market. +Platform unification: post-acquisition strategy and integration research.+Growth UXR: new user onboarding strategy.My contributions to the UX team:+New employee onboarding: authored new employee onboarding plan for newly hired UX professionals.+Design Thinking Workshop Facilitation: developed DTW guides and I actively coach others on the Design Thinking framework and facilitation best practices.+Vendor and supplier management: partner with finance, legal, and procurement to onboard vendors and suppliers while operating within the UXR team budget.+Mentorship: mentoring internal (and external) prospective UX Researchers by providing hands-on research experiences, sharing continuing education resources, and creating career development plans.Contributions to the company:+AI Enablement for Product Managers and Engineers: authored AI UX recommendations and guidelines for building frictionless AI experiences. +Website redesign: launched our new user community website+LGBTQIA Employee Resource Group chair for 3 years.

Seattle, Washington, United States

I bring experience management (XM) to life by conducting research to optimize our products and innovate new solutions. I primarily work as an individual contributor supporting the Qualtrics XM Platform team, and the Product XM and Brand XM business groups, while also playing a support role in larger studies for other business groups.My research portfolio includes:Journey mapping, Affinity mapping, and Mental modelsMixed Methods researchUser interviewsStakeholder interviewsPrototype feedback & testingQualitative and Quantitative usability studies (both moderated and unmoderated)SurveysHeuristic analysis

Seattle, Washington

I was Julie Larson Green's Executive Assistant, supporting her work, as the Chief Experience Officer at Qualtrics, and the various teams delivering the XM Platform. Those teams include Product Management, UX Design, UX Research, Data Science, Internal Programs, People Operations & Talent Acquisition. I was promoted after one year in the role.Besides the day-to-day work of an admin (calendar management, expense reporting, and travel arrangements) for my executive, I focused my work on the following:+Using applied research methods or problem-solving frameworks to identify root-cause and make recommendations for organizational improvements. +Reviewing the organization's budget on a monthly basis, in collaboration with procurement and finance teams, to ensure budget accuracy.+Facilitated Unconscious Bias at Work training and hosting Train-the-Trainer sessions to help individuals overcome their biases at work. +Coordinating learning & development activities for the CXO org.+Producing team-specific and office-wide events to increase employee morale and their connection to the community. +Reviewing experience economy and experience management literature to help develop external-facing presentations.

Greater Seattle Area

During my tenure as Investigations Specialist: I resolved over 300 unique cases and earned a 99.28% quality assessment rating. My work was audited for proper root-cause analysis, documentation, and decision accuracy.My production rate was 106% to expected caseload. I identified a policy loophole which, if discovered and abused, would result in significant financial loss. I was selected to work on a special ops team dedicated to improving our program's processes.

Greater Seattle Area

Manager of an internal startup at Amazon.Responsibilities include:+Writing white papers and recommendations for the scalability of the program+Analyzing performance data and solving for operational obstacles+Forecasting need and scheduling independent contractors+Digital and manual route planning+Amazon associate training and engagementAccomplishments include:+Met customer promise more than 99% of the time in all 13 weeks of FY18 Q1. Due to my high level of independent contractor engagement, my site consistently ranked top 10 in the FLEX App Daily DP surveys+Set a new delivery record for this program by dispatching over 9k+ packages with the same day delivery success rate of 99%+ +Reduced delivery inefficiencies in half through root cause analysis of first attempt delivery failures+Increased associate engagement by managing calendar of events during Holiday Peak+Recognized for my business ownership by submitting proposals to improve operations without increasing labor costs

Greater Seattle Area

Hired for a three-month contract as an Event Producer and Donor Cultivation Strategist. My official title was Project Manager, Events & Fundraising. Event Production:2017 Home Games - Trivia Night FundraiserI produced this event with two months of planning. As part of this project, I solicited sponsorships, in-kind donations, recruited volunteers and created event materials that were consistent with the Homestead brand while elevating them so event attendees would feel special and give generously. I also managed the budget and worked with venue staff to ensure the event ran smoothly. Accomplishments include- +Expanding Homestead's sponsorship contacts+Producing the event at 83% of budgeted costs+Overwhelmingly positive attendee feedback+Transitioned fundraising from pen & paper record-keeping to using a mobile payment platform+Documented event production process for my successor+Created a user's guide for using the mobile payments platform+Streamlined event & fundraising process which will reduce 2018 labor costs by $10k+Donor Cultivation Strategist:I used three avenues for cultivating new donors: #GivingTuesday, BECU's People Helping People Award, and a "Green Building" donor event. Each avenue had a different message and target audience, but all of them told Homestead's compelling story. My tactics included-+Creating a social media campaign and copywriting+Sharing best practices with the board of directors+Conceptualizing the landing page for new donors+Gathering data from our database (Salesforce) and identifying key donors+Engaging donors to generate new donation leads+Conducting a review of local and national nonprofit monthly giving programs and their branding

Greater Seattle Area

Senior fundraising manager for a 501(c)(3) multi-service, non-profit community center. I engaged individuals and their communities to create a shared vision, which I then operationalized into measurable components and achievable goals. This approach, along with my interpersonal skills, made me successful at fund development. Key accomplishments:GiveBig: 192% to budget (Budget: $7000 | Actual $13,480). Used Seattle Foundation media kit to ensure consistent marketing, implemented prompt donor Thank you plan, and leveraged 2nd day of GiveBig to generate buzz. Disaster Relief Fund: Managed over 1000 donations totaling $328,350 in restricted funds to aid businesses, residents, and employees affected by the Greenwood explosion of 3/9/16. Served as spokesperson for PNA during media inquiries. Followed up with 12 affected residents made homeless after the explosion until each found permanent housing. I was the translator for the affected Spanish-speaking community members.Benefit Breakfast: 136% to sponsorship goal (Goal: $12,500 | Actual: $17,000) and increased total donations by 166% compared to prior year (2015: $16,240 | 2016: $27,016). Created a "pre-campaign" to encourage donations by those unable to attend. Corporate & small business sponsorship: 136% to goal for event/program sponsorships in 2016 and 138% compared to 2015 (2015 actual: $35,950 | 2016 goal: $36,500 | 2016 actual: $49,830). I Identified new sponsors, developed a sponsorship deck, and maintained relationships with long time sponsors. I coached & supervised the Development Team which included:Marketing DirectorSalesforce Administrator Volunteer Program ManagerMembership ManagerOutreach & Events ManagerEvents ManagerSpecial Events ManagerMy other responsibilities included:Data Collection and AnalysisCapacity BuildingBudget CreationP&L AnalysisMoves ManagementGrant WritingDirect Mail AppealsMajor Gift Solicitation

Greater Seattle Area

As Program Director I managed a diverse portfolio of community building & social service programs. I also developed a new and innovative program that helped fulfill the organization's mission to build community by connecting neighbors and fostering civic engagement. In the wake of the Charleston church shooting, I developed the "Difficult Conversations Series" - the first program of its kind at PNA. The program's aim is to create a brave space for community members to come together and tackle social issues that are often difficult or uncomfortable to discuss. I focused the first series on Race, Racism, and Race Relations in the U.S. I developed the curriculum for the first half of the series and partnered with scholars and experts to conduct the second half. My Program Portfolio included:PNA Hot Meals (soup kitchen)Well Home & Tool Lending LibraryPNA Art GalleryContinuing EducationRidge Romp (children's concert series) Phinney Farmers Market (in collaboration with the Neighborhood Farmers Market Alliance)PNA's Difficult Conversations Series

Greater Seattle Area

After working with Rainier Beach Action Coalition (RBAC) as a student in the fall of 2015, I was asked to return and conduct research over the summer of 2016. My research informed the creation of a neighborhood report card, based on the Prevention Institute's THRIVE model, an evidence-based framework for creating resilience and health in vulnerable environments. Key Accomplishments:Identifying community health indicators: After meeting with our client and conducting a review of other studies using the THRIVE model, I identified the health indicators we used to measure the neighborhood's health while comparing it to a control site and the city of Seattle.Data collection & analysis: I identified primary and secondary data sources to use as proxies for health indicators. Primary data sources included surveys we conducted in collaboration with George Mason University between 2015-2016. Secondary data sources included US Census, Center for Disease Control, and Bureau of Labor Statistics. I also standardized Consumer Expenditure Data to measure "economic health" in addition to measuring the consumption of healthy and unhealthy products. Final report & presentation: I was the primary writer for the final report, and co-presented our findings to RBAC's leadership in December 2016.By collaborating with the research team, our client, and a Graphic Designer, I condensed a 100-page research paper into an approachable one-sheet handout for the community.

As Store Manager supervising 12 employees, I earned "Effective" or "Highly Effective" ratings in performance reviews by maintaining customer satisfaction as a priority, keeping new-hire success rates above target, analyzing profit and loss statements, and connecting with the community through active participation in local institutions.Key Accomplishments: Exceeding goals: I exceeded 2nd quarter profit goals by $4,413 in 2015 before I accepted a job at PNA. Sustained quarterly earnings growth even after two separate car crashes destroyed my store months apart from each other. Coached my team to create inspired moments for our customers, regardless of the slow reconstruction of our store. Moreover, I had back to back years of Cleanliness & Food Safety Assessments above company target.Increasing responsibilities: I was the District Human Resources & Partner Development Lead from 2013 - 2015. Involved in succession planning, career development and, employee retention strategies for the district. Program implementation: Successfully implemented two new programs "Starbucks Experience Playbook" & "La Boulange" during the peak of the 2013 holiday season. Also, “Mobile Pay” in January of 2015. Mentor & Coach: I mentored new Store Managers on Profit & Loss analysis. Increased number of certified coffee masters in the district by 50% between 2013-2014.

Psychology

Bachelor Of Arts (B.A.), Sociology

Activities and Societies: Researcher on two projects for Rainier Beach Action CoalitionMore mature and disciplined, my passion.