Cornelia Balea Email & Phone Number

Bucharest, Romania

Sebeş, Alba, Romania

• Develop tools to monitor commercial KPIs• Setup price calculation framework aimed at improving profitability / SKU• Design P&L analysis and simulate breakeven point• Setup and drive cross function processes that improve customer experience with the Company• Setup dashboard with main indicators for top management

Bucharest, Romania

• Support the setup and implementation of Commercial strategy with market analysis, segment focus, customer clusters, inter-company transfer prices, decision influencers in the market• Pricing Project Manager • Price architectures for 4 products groups (clay blocks, ceramic roof, façade and concrete pavers) with different routes to market• Develop and implement tools to monitor commercial KPIs• Simulate and measure impact of various commercial decisions: promotions, mix changes, price sensitivity• Active member of the team that setup the framework and infrastructure for two major integrations (in 2018 with roof and in 2020 with pavers) • CRM key user and administrator• Key role in the commercial management team as person responsible to provide figures based background to challenges from the market

Bucharest, Romania

• Supporting the mission and strategy of the company through planning and reporting• Develop framework used to monitor key performance indicators of the business• Regular Business analysis reports with context, results, causes and effects• Process driver participant in the Commercial management team that setup Rolling forecasts, Budgets and Long-term planning - figures and presentation• CRM Project Manager (two implementations, including one mobile solution, business rules definitions and implementation, user training)• Pricing Project Manager (project roll out in 2010, responsible for steering the commercial organisation towards pricing principles)• Key user for Business Intelligence module in SAP• Roll out and develop tools and methodologies for sales efficiency• Key role as a liaison between commercial field teams and “figures and facts” financial teams

Bucharest

Data treatment and analysis for market research studies conducted in France (mystery shopping, Grandes Enquetes, public institutions, ad-hoc research):- customer habits and behaviour- customer segmentation- product testing- brand awarness- customer satisfaction and loyalty

Bucharest, Romania

Part of the team that drafted and implemented a very complex short-term survey that combined and replaced four major surveysStatistical analysis for short-term surveys

Bucharest, Romania

Bachelor'S Degree, Cybernetics

Computer Science