Jiayi (Cornelia) Fang Email & Phone Number

China

中国 上海市

Shanghai, China

•Assisted account executives in designing brand strategies and communication solutions for Beam Suntory (an international spirits brand) and Nestle. Collected relevant business news from internal and external sources to monitor consumer attitudes towards these brands•Took charge of copywriting, press release publication and Weibo and WeChat official accounts operation for Beam Suntory•Conducted competitive analysis and consumer research for Beam Suntory’s chu-hi beverage brand Horoyoi. Provided data insights for account executives to prepare advertising pitch

Shanghai, China

•Provided consulting services on project planning and branding activities for Shanghai Yangjing Community Foundation•Assisted in analyzing the participation behavior of young and middle-aged groups in public welfare activities by conducting market research, designing survey questionnaires, processing questionnaire data in SPSS, and holding in-depth interviews with focus groups•Developed and streamlined project management and branding strategies for the clients’ charity fundraising projects, earning recognition as the project’s “Excellent PC”

Shanghai, China

•Assisted the company in carrying out campus recruitment and publicity work•Systematically assembled audit documents and financial statements to prepare the annual audit report for the Fiscal Year 2018•Performed audit sampling tests, compiled and delivered letters of confirmation, and provided financial audit services for companies such as UNIQLO, Jinjiang Environment, Nissin, and SYSMEX•Evaluated by Deloitte as having “Exceeded Expectations” on the audit services provided for Nissin and UNIQLO

Shanghai, China

•Independently managed the Jotun Intelligence Plaza, an in-house professional information website•Collected relevant business news from internal and external sources for the monthly intelligence report, which is shared with the company’s global offices•Contributed to the innovation of new products by conducting market research on rival companies and target customers

Master'S Degree, Master In Management

Scholarship of Achievement

学士, 国际经济与贸易（日语）

Summer School, Japanese And Japanese Culture