Cory Perry Email & Phone Number

Greenville, Sc, Us

In my role, I managed the entire GTM tech stack, overseeing critical platforms like Salesforce, LeanData, Pardot, Marketo, Outreach, Gong, 6Sense, and ZoomInfo. I led marketing operations with a focus on campaign execution, scoring and routing, territory management, marketing automation, and CRM integration.I developed strong cross-functional collaboration across sales, marketing, demand generation, and customer success/customer experience teams. This collaboration was pivotal in aligning our efforts and achieving our strategic goals.I also oversaw data analytics and reporting for revenue-generating teams, ensuring we had accurate and actionable insights. To drive growth and efficiency, I established a Revenue Generation Board, working closely with leadership and key stakeholders to optimize our processes and strategies.

In this capacity, I maximized inbound and outbound sales and marketing efforts by streamlining revenue operations through CRM efficiencies, data cleanup, and documented processes. This initiative greatly enhanced our overall effectiveness and productivity.I implemented the HubSpot platform and seamlessly integrated it with Salesforce, Outreach, and ZoomInfo. This integration allowed us to leverage these powerful tools to their fullest potential, driving better alignment and performance across our teams.Additionally, I established a scalable sales process for our BDR team. By incorporating lead scoring, territory routing, and activity tracking, I boosted our pipeline and significantly improved our speed-to-lead efficiency. This structured approach ensured that our BDRs could operate at peak efficiency and effectiveness.

I optimized lead generation by leveraging tools such as Salesforce, Drift, LeanData, HubSpot, Outreach, and Gong. This optimization significantly enhanced our sales process across BDR, Sales, Marketing, and Customer Success teams, ensuring a more efficient and effective workflow.I also managed data analytics and reporting for our sales and marketing efforts. By providing insightful and accurate reports, I enabled our teams to make informed decisions, drive growth, and achieve our strategic objectives.Achieved a 36% quarterly increase in SaaS platform revenue and improved MQL and SQL metrics by 28% per quarter with a comprehensive sales/marketing stack including Salesforce, HubSpot, Drift, Outreach, ZoomInfo.Increased yearly customer retention by 28% and raised NPS scores by an average of 12% QoQ through strategies with AM/CS teams, regular customer meetings, NPS scoring, and automated renewal processes in Salesforce.Managed the HubSpot platform, integrating with other systems, and creating automated campaigns, workflows, and nurtures in Salesforce to boost MQLs, pipeline, and revenue.Achieved consistent quarterly growth of SaaS platform revenue by an average of 36%.

Greenville, South Carolina

Scaled revenue operations through strategic ABM marketing processes and sales operations while administering a tech stack with Salesforce, Pardot, and Outreach to drive growth. Implemented inbound/outbound automated sales and marketing campaigns with full lead scoring, campaign attribution, and reporting capabilities.Secured a 60% YoY increase in pipeline and consistent revenue growth of 22-25% YoY via automated product and demand campaigns using Pardot and Outreach.

Fountain Inn, South Carolina

Salesforce administration & development and inbound marketing analysis & implementation. Front-end web development via HTML5, CSS and JS. Data analysis and BI tool implementation.Implemented a complete, effective inbound marketing platform to drive new leads and nurture an existing customer base. Successfully implemented and managed a 40-license Salesforce instance and provided training to the sales team while also integrating Salesforce into existing inbound platform and company systems. Created effective company marketing collateral including email campaigns, flyers, brochures, calendars, ebooks, white papers, business cards and other tradeshow/promotional banners and materials for the company, as well as presentations and monthly/quarterly reports as needed.Worked with an internal team to implement BI analytics tools to report, measure and grow marketing and sales efforts across the company.

Greer, South Carolina

Front-end design and development. HTML, CSS, PHP, JS.Worked with many prominent companies in the Greenville/Greer, SC area on websites and company collateral.

Greenville, South Carolina