• eCom analytics owner of a $104 million website and mobile app. Primary areas of focus are device trends, content performance, category navigation, and tagging validation• Automate reporting to be presented at the company's weekly and monthly eCom business meeting. The reporting focuses on device performance, top viewed products, category navigation performance, and onsite search analytics• Developed a user journey report and presentation that outlined shopper's behaviors and… Show more • eCom analytics owner of a $104 million website and mobile app. Primary areas of focus are device trends, content performance, category navigation, and tagging validation• Automate reporting to be presented at the company's weekly and monthly eCom business meeting. The reporting focuses on device performance, top viewed products, category navigation performance, and onsite search analytics• Developed a user journey report and presentation that outlined shopper's behaviors and patterns from the beginning to the end of their session. The journey spotlighted how user's entered the site, their product finding method of choice, content/campaign performance, and checkout process fallout by device. Findings from the journey were presented to the Board of Directors, VPs, and directors from involved departments on a quarterly basis • Owner of the eCom department's user testing platform. Collaborated with team members from corresponding areas of the website to create and deploy 120 tests to gather verbal and written feedback on various areas and processes of the website. The areas and processes included content, how customers shop for product, and the checkout process. Findings from the tests led to the immediate discovery and implementation of addressing checking process issues• Interpreted and presented the results for three separate shipping promo A|B tests. The purpose of the tests was to understand how shoppers responded to lower shipping rates versus the company's standard rate. The results revealed that the participants created more carts and purchased more often when offered a $0 or a $1 shipping cost. However, the participants that were not offered a lower shipping cost spent more per purchase and purchased more products• Led an initiative to add and validate additional analytics tagging on the company's mobile app. The missing analytics tags provided new metrics and insights to understand user's behaviors and tendencies when shopping for product Show less

• Business & analytics owner of the internal search engine for a $1.2 billion website• Increased various product categories GSAR by $4 million as a result of multiple twelve month optimization tests. The tests consisted of boosting the company's proprietary brands to the top of the search results which increased orders, part margin, and brand exposure.• Analyzed the website's monthly failing search terms through Adobe Analytics to interpret the brands, products, and services that… Show more • Business & analytics owner of the internal search engine for a $1.2 billion website• Increased various product categories GSAR by $4 million as a result of multiple twelve month optimization tests. The tests consisted of boosting the company's proprietary brands to the top of the search results which increased orders, part margin, and brand exposure.• Analyzed the website's monthly failing search terms through Adobe Analytics to interpret the brands, products, and services that returned zero results. Decreased the Failed Search Rate by 5.2% by utilizing the analysis and leveraging functionalities of IBM Management Center, Master Data Material, and SAP.• Collaborated with various cross-functional teams including IT and QA to deploy seven website enhancements in 2015. Objective of the enhancements was to increase overall site and internal search conversion rates. Show less

• Increased the conversion rate of visits that viewed the winning version of an A/B test. Executed the A/B test through Adobe Test & Target to identify and produce a higher converting and engaging No Results Page• Furthered potential sales opportunities to the Merchandising team to drive incremental growth. Additional programs from the opportunities has generated $1.8 million in additional revenue since 2013• Automated dashboards and forecasts to interpret and present performance… Show more • Increased the conversion rate of visits that viewed the winning version of an A/B test. Executed the A/B test through Adobe Test & Target to identify and produce a higher converting and engaging No Results Page• Furthered potential sales opportunities to the Merchandising team to drive incremental growth. Additional programs from the opportunities has generated $1.8 million in additional revenue since 2013• Automated dashboards and forecasts to interpret and present performance metrics of various website projects and internal search• Optimized the internal search results driven by 1.5 million monthly search attempts to increase conversion and customer satisfaction Show less

• Launched a web project that increased revenue by an estimated $1.6 million in its first year• Presented project milestones & functionalities of the web project to the CEO & VPs• Gathered 4,511 part relationships for various product categories to demonstrate and support the project's functionalities• Top performing intern hired on out of a twenty intern class

• Prepared a sweepstakes marketing campaign for the San Diego Airport to acquire new customers• Expanded clientele and leveraged available media services• Recorded news segments from previously air news broadcasts