Cory L. Haynes Email and Phone Number
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VALUE STATEMENT-Experienced financial services digital executive successfully melding strategy, technology, design, operations and marketing into consistent go-to-market discipline that consistently achieves Y-O-Y growth from high performing teams.SKILL SUMMARY-Proven executive managing global product and marketing teams-Successful deployed Artificial Intelligence for Institutional Client Life-Cycle Management Technology for financial counterparty agreements, pricing, contract approvals, and on-boarding -Global digital brand strategist leveraging customer research, design, and customer journey mapping to identify the moments that matter to influence brand consideration and product purchase behavior- Mastery of go-to-market FinServ product launches, managing multi-million dollar budgets, integrated timelines, external agencies, cross-functional international teams- Architect and delivery lead for integrated digital properties—apps, websites, fund data, client data, social engagement platforms, and mobile tools and applications-Hire and motivate high performing senior teamsSPECIALITIES:- Capital Markets, Wealth Management, Commercial Banking and Retirement Services- Fund product development and launches (e.g., ETFs, UCITS, SMA, and Alternatives)- Marketing and Brand Strategy- Smart Contracts/Blockchain- Cloud-based Saas Technology strategy and design (e.g., SFDC, Azure, SAP)-dSchool trained- Executive producer for content(written, video, social media, blogs, data visualization and animation)- Customer Insights: Marketing research and statistical analysis- Agency Management for Creative, Advertising, and Reporting- AGILE - LEAN and SIX SIGMA- Event Keynote Speaker and Panelist- FINRA Licensed: 7, 33, 66- Digital and Data Analytics: Domo, Tableau, Site Catalyst, Google Analytics
Salesforce
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Vp, Financial Services GtmSalesforce Nov 2021 - PresentSan Francisco, California, Us
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Head Of Global Strategy, Financial Services And InsuranceTalkdesk Jul 2020 - Nov 2021San Francisco, Ca, Us -
Head Of Product MarketingVymo Nov 2019 - Jul 2020Bangalore, Karnataka, In -
Global Head Of Fsi, Vice PresidentConga Jun 2017 - Nov 2019Broomfield, Co, UsOwn Financial Services Vertical global product and GTM strategy for enterprise cloud based sales enablement and client lifecycle management software. Leading a team of marketers and sellers focused on improving business and regulatory outcomes for Wealth Managers, Capital Markets, Retirement Services, Insurers, and Commercial Banks. -
Digital Marketing And Strategy, Vice PresidentTiaa Mar 2014 - Mar 2017New York, Ny, Us-Articulate and refine the digital strategy for a global asset management brand with indivual boutique sub-brands focused on institutional investors and investment intermediaries/advisors.-Leading and grow a global team of digital professionals to deliver an ehanced digital user experience on mutiple digital properties to facilitate a purchase decision-Collaborate with Channel and Product leaders to develop comprehenisve product positioning and lead-gen aqusition digital marketing campaigns resulting in double-digit growth-Generate and synthesize data driven decisions to enhance brand and product positioning-Facilitate financial technology innovation through partnerships and joint-ventures -
Business Technology Partner, SvpBnp Paribas Mar 2013 - Mar 2014Paris, Fr-Articulate strategic roadmap for successful technology innovation and implementation for business lines-Lead and manage the design, architetcure, development, project management, and implementation activities for a wide range of business lines.-Advocate for collaborative leadership and success through sustainable and measurable results -
Director Of Ebusinesss, Global EtfsRussell Investments May 2010 - Nov 2012Seattle, Wa, UsEnvision and drive the development of the Global ETF web site(s) and guide the site's content, tools, and related services or other online solutions to meet client needs and business objectives for Russell's ETF business. -
Principal/Vice PresidentBlackrock 2009 - 2010New York, Ny, UsManaged web marketing distribution strategy and online tool development for iShares North America, Latin America, EMEA, and Asia Pacific targeting retail andinstitutional clientsLed effort to increase product usage by 32% within two quarters generating 15% increase in assets under managementLed global re-branding effort based on user experience methodology and user personasInitiated research and development of a emerging market fund -
Financial AdvisorMorgan Stanley Investment Management Jan 2007 - Feb 2009New York, Ny, UsDeveloped high net worth clients, acquiring $55M AUM with client portfolios in taxable and non-taxable accounts, defined benefit, and defined contribution–leveraging multi-asset investment products such as stocks, bonds, mutual funds, foreignexchange notes, variable annuities, ETFs, ETNs, structured notes, MLPs and SMAs.Developed project planning initiatives that improved declining business by identifying micro-trends and executing precisestrategies to capture market share and brand recognitionLed the global management group’s foray into Web 2.0 mobile and social technologies -
Marketing And Business Dev OfficerStellar Enterprise Oct 2003 - Dec 2006Oversee marketing and business development strategy and implementation--utilizing Web 2.0 technologies, CRM initiatives, segmentation, and product development life-cycles.
Cory L. Haynes Skills
Cory L. Haynes Education Details
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University Of California, BerkeleyPolitical Economics Of Industrialized Societies -
Saint Mary'S College Of CaliforniaInternational Business
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Hogan Sr. HighDiploma
Frequently Asked Questions about Cory L. Haynes
What company does Cory L. Haynes work for?
Cory L. Haynes works for Salesforce
What is Cory L. Haynes's role at the current company?
Cory L. Haynes's current role is Experienced Global Leader in Capital Markets, Banking, Payments and Insurance.
What is Cory L. Haynes's email address?
Cory L. Haynes's email address is ch****@****tus.com
What is Cory L. Haynes's direct phone number?
Cory L. Haynes's direct phone number is +141573*****
What schools did Cory L. Haynes attend?
Cory L. Haynes attended University Of California, Berkeley, Saint Mary's College Of California, Hogan Sr. High.
What are some of Cory L. Haynes's interests?
Cory L. Haynes has interest in Poverty Alleviation, Science And Technology, Education, Economic Empowerment.
What skills is Cory L. Haynes known for?
Cory L. Haynes has skills like Investments, Portfolio Management, Strategy, Asset Management, Mutual Funds, Etfs, Business Analysis, Strategic Planning, Analysis, Marketing Strategy, Equities, Series 7.
Who are Cory L. Haynes's colleagues?
Cory L. Haynes's colleagues are Anthony Frisella, Nate Armstead, Kelvin Ford, Matthew Kiley, Danielle K Ward, Mba, Brandon Smart, Melanie Picard.
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