Cory Sutton Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Responsibilities:- Lead B2B media strategy and execution for the Grey Poupon, Kraft, and A.1. brands- Develop Grey Poupon, Kraft, and A.1. Masterbrand B2C comms plan- Deliver comms-driven partnership ideas that help win new business- Collaborate extensively with brand platform teams and away-from-home customer marketing, taking on the role of leader in both directions- Drive discussions during management presentations with platform GM, and business unit President- Develop and execute a five-year growth plan that provides strategic innovation direction- Foster relationships with Marketing, Consumer Insights, R&D, Finance, and Project Management to lead commercialization of new products- Utilize business analytics (equity, share, volume and revenue drivers, competition) to tell stories and drive business objectives- Find scrappy ways to make a big marketing impact on under-developed legacy brands- Driving end to end marketing and customer strategy for consumer experience- Act as the general manager for the mustard, mayonnaise, and dressings categories in foodservice.Details:- Built and developed a growth strategy for the Kraft Mayo portfolio identifying an actionable plan and road map across a complex and diverse portfolio of products- Designed and presented an in-depth training of the Kraft Heinz Mustard portfolio, arming our salesforce with best in class selling materials and resources- Led end-to-end development and execution of an experiential comms-driven activation for Grey Poupon at the New York City Wine and Food Festival where all benchmark objectives were exceeded - Routinely utilized business analytics to tell stories and drive business objectives across multiple categories

Chicago, Il, Us

Responsibilities:- End-to-end business owner of Kraft Heinz grocery business on Sam’s Club eCommerce platforms including financial, digital shelf, and market share performance.- Builds Kraft Heinz business with the customer measured by profitable sales growth, share gains, revenue targets, special programs, new and core item introductions/distribution.- Drives efficient and effective digital marketing programs to maximize ROI. Manages end-to-end strategy of on and offline retail media growth initiatives to drive maximum results.- Drives category growth through customer insights and analysis of consumer preferences to accelerate growth for total Kraft Heinz product portfolio on Sam’s Club eCommerce.- Leads cross‐functional business planning in category management, financials, supply chain efficiency, technology, and local marketing.Details:- Manage online portfolio, ad planning, site merchandising, and customer partnership for Sam’s Club eCommerce across multiple channels worth $90 million in sales.- Strengthened customer partnership by implementing online media programs, assortment expansion recommendations, interactive site merchandising and optimized club specific content for item Product Detail Pages (PDPs), which resulted in an increased content score of 8 percentage points in just one month- Diversified ad planner with site merchandising recommendations that aimed to inspire new and creative usage occasions tailored to specific recipes, which is projected to deliver sales lift of 25-30% during key drive periods- Introduced “virtual bundles” which unlocked multiple opportunities for Samsclub.com to pick and ship variety packs across ship to home channel, resulting in an estimated $1.5MM in incremental annual revenue- Regained lost category share due to the COVID-19 pandemic by implementing incremental site activity and merchandising programs in 2021

Chicago, Il, Us

Responsibilities:- Lead a team of 6-8 Direct Reports while actively creating a culture that rewards and encourages personal growth through empowerment and innovation- Strategically develop a high functioning work team that empowers team members and grows skill-sets- Execute sales & shelving strategies to achieve and surpass revenue, distribution and share targets for all assigned customers- Maintain an effective communication process with agency counterparts to ensure alignment and execution of retail priorities - Work in a team environment with Account Leads and senior leadership to maximize growth opportunitiesDetails:- Led a team of 10 Customer Retail Managers (Outside Sales Representatives), driving NSV for UNFI supplied grocery stores by increasing incremental sales, increasing share of shelf and gaining incremental display space- Responsible for over 300 accounts and $175MM in annual revenue- Delivered a 20% ($28MM) increase in revenue in 2020 versus PY- Routinely strategized with senior leadership to grow regional progress in revenue and share of shelf, while identifying opportunities and solving for gaps- Regularly met with Direct Reports to deliver performance reviews which evaluated progress and identified areas for professional growth

Chicago, Il, Us

Responsibilities:- Develop and enhance field customer relationships - Execute sales & shelving strategies to achieve and surpass revenue, distribution and share targets for all assigned customers. - Ensure effective execution of customer agreement and enabler programs - Maintain an effective communication process with agency counterparts to ensure alignment and execution of retail priorities - Work in a team environment with Account Leads and team leadership to maximize growth opportunities. Details:- Successfully secured core and new product distribution by routinely presenting shelving opportunities, utilzing Tableau data and other selling tools across 26 accounts- Routinely exceeded survey quotas by employing internal data and leveraging competitor performance within the market- Capitalized on potential growth opportunities by influencing key decision makers with relational and data-driven sales techniques, and presenting relative category performance data across all Kraft Heinz business units

San Francisco, Ca, Us

Responsibilities:- Consult, educate, strategize and successfully sell Yelp advertising programs through a high volume of sales calls- Develop mutually beneficial relationships with multiple small business owners - Achieve and consistently exceed monthly sales goalsDetails:- Strategically vetted revenue opportunities while maintaining a sustainable pipeline- Effectively communicated with decision makers while identifying their advertising needs by attentive listening- Maintained a persistent, resilient and solution oriented attitude throughout the sales cycle- Implemented feedback to improve performance and reach sales goals- Presented multiple advertising presentations which highlighted acute details of the product, industry and our competitorsHard Skills:-Proficient use of Salesforce, Microsoft Office and Google Drive

Calabasas Hills, Ca, Us

Responsibilities:- Deliver absolute guest satisfaction by meeting the needs and expectations of any guest's dining experience- Flawlessly reciprocate detailed guest orders to kitchen and management while maintaining an adequate pace to ensure optimal revenue generationDetails:- Received Employee of the Month for providing guests with an excellent experience- Assisted with onboarding and training of incoming servers as a designated trainer (DT)- Managed multiple responsibilities around the restaurant by organizing, cleaning and maintaining customer service needs in a fast-paced environmentHard Skills:-Proficient use of POSI touch POS system, Aloha POS system and HotSchedules

Indianapolis, In, Us

Description:- Created and maintained a weekly spread which covered popular nightlife around Indianapolis- Contributed in weekly staff meetings which brainstormed ideas for upcoming issues- Spearheaded and maintained a digital marketing campaign over multiple online platformsHard Skills:- Proficient use of Hootsuite, Twitter, Facebook, Instagram, Adobe in-design and Microsoft Publisher