Cory Black Email & Phone Number

Salt Lake City, UT, US

Salt Lake City Metropolitan Area

• Worked with startups and entrepreneurs including Our Town and Amplifi.io to strategically align across their business, receiving praise for leveling up their ideas and investor presentations.
• Created process to guide startups to define their competitive advantages, perfect customer, and market, directly improving customer’s investor decks, user experience, and company direction.
• Taught strategic frameworks to entrepreneurs, giving them the tools to run a successful organization that reaches its goals.

• Partnered with stakeholders to replace four disparate systems with one, improving efficiency and saving 200+ hours of work each month while improving data cleanliness.
• Enabled access to all relevant data into one place, allowing for improved analysis capabilities and development of success metrics.
• Improved employee onboarding, implementing feedback of the ~10 employees I onboarded, which led to strong client reviews for these employees within the first three months.

• Was promoted quickly due to rapid understanding of the role and providing valuable partnerships between the Global Security and Facebook/Instagram organizations.

Salt Lake City Metropolitan Area

• Strategized and built customer onboarding process with 100+ companies.
• Collaborated internally and externally to build out enterprise customer onboarding experience and process, working with companies like Principal Financial Group, Zenoti, and LiveView Technologies.
• Implemented operational improvements which decreased time to value (TTV) by 55%, including collaborative working meetings and a more effective sales handoff.
• Built new voice of the customer (VoC) survey program and integrated the responses with Intercom and Domo to create visibility. Increased monthly feedback by 400%.

Salt Lake City Metropolitan Area

• Stood up and managed CX operations team of 5 and implemented process improvement that increased team productivity 25%.
• Improved customer journey by receiving and implementing the right customer insights. Designed process to organize qualitative feedback, making it accessible, filterable, and actionable.
• Evangelized VoC, creating cross-departmental meetings and collaborating on process to close the loop on customer concerns, leading to 13-point increase in net promotor score (NPS).

Salt Lake City Metropolitan Area

• Synthesized qualitative and quantitative data to define 7 key moments in the customer journey where Ivanti should improve and worked cross departmentally to address these.
• Engaged with finance and IT teams to define and implement renewals definition in post-sale ops.
• Strategized BI dashboard that tied gross and net renewals data to customer factors that affected renewals. It quickly entered and stayed in the top 10 most viewed company dashboards.
• Built international VoC program, with surveys at key points. Response rates increased by 200%.
• Led qualitative research to understand underlying customer problems, holding over 100 sessions.

Salt Lake City Metropolitan Area

• Managed work as scrum master for semi-agile team of 4 designers.
• Collaborated to build UX process that integrated with product management process, increasing client adoption of UX best practices (user research/hypothesis/user testing/iterate) by 300%.
• Led project to simplify site-section from over 80 pages to 20 pages through user research and testing, leading to increased content consumption and decreased bounce rate.
• Created strong relationships cross-functionally including development, design, product, analytics, and testing, allowing us to collaborate to build better, more optimized, products.
• Concurrently managed 14–18 campaign and digital projects focused on the user experience with a budget of $10,000–$200,000 each from early strategy to implementation and optimization.

Salt Lake City Metropolitan Area

• Managed the web development user requirements, backlog, and digital design needs of three large client accounts. Turned around one major account.
• Increased focus on the customer, built global digital marketing campaigns spanning website, mobile app, social, and email (Ex. Increased Instagram followers from 8,000 to 58,000).
• Focused on target market to redesign email newsletter and developed it to be responsive. The update increased click-throughs by 1000% and sales by 300%.

Salt Lake City Metropolitan Area

• Operationalized the website creation process to be error free, well designed, and efficient, eliminating overdue projects over the course of 6 months.
• Proficient in HTML and CSS, learning quickly and being promoted after only 8 months.

Khueang Nai District, Ubon Ratchathani, Thailand

• Adapted teaching style to new culture and across skill levels for students aged 13–18.
• Innovated teaching strategies by utilizing text and audio assets, including music and pop culture.

San Francisco Bay Area

• Identified how to measure impact of projects (ROI) and moved resources to most effective media.
• Managed marketing programs leading to average increase in event attendance by 50% over a year.
• Supervised the graphic design team, improving output speed, creativity, and quality of work (Ex. Created process that cut design time from 4 to 2 hours and increased creative ownership).
• Built marketing campaigns (email, digital, print, social) designed to increase engagement and event attendance (Ex. Increased Facebook engagement from 116 to 627 engaged users/month, and increased email open rates from.

Master Of Business Administration (Mba), Business Administration And Management, General, 3.7

Bachelor Of Business Administration (B.B.A.), Marketing