Cory Smith Email & Phone Number

Philadelphia, Pa, Us

Malvern, Pennsylvania, United States

• Spearheaded launch of web and SaaS improvements and new features, leading end-to-end product development from concept to release, resulting in a 25% increase in user acquisition within the first year for our SafeBanker/SafeResource solution• Conducted comprehensive market research and user interviews to identify customer pain points and market opportunities, informing product roadmap decisions and feature prioritization• Collaborated closely with cross-functional teams including engineering, design, and marketing to define product requirements, ensure alignment with business objectives, and deliver on schedule and within budget• Implemented a data-driven approach to product optimization, analyzing user feedback, usage metrics, and A/B testing results to iterate on product features and enhance user engagement and retention rates• Acted as a subject matter expert for our web and SaaS products, providing training and support to internal teams and external stakeholders, resulting in improved product knowledge and customer satisfaction scores• Managed relationships with third-party vendors and partners to integrate complementary services and expand product capabilities, driving revenue growth and enhancing the overall value proposition for customers• Led the development and execution of go-to-market strategies for new product launches, including promotional campaigns, pricing strategies, and sales enablement materials, resulting in a successful market entry and adoption by target customers• Continuously monitored industry trends, competitor activities, and emerging technologies to identify opportunities for product innovation and differentiation, providing strategic recommendations to senior management to maintain a competitive edge in the market

Malvern, Pennsylvania, United States

Develop and implement go-to-market strategies in support of financial vertical. Create innovative and effective marketing campaigns to help grow and retain existing customer base, increase engagement and build brand awareness.• Designed and implemented communications and marketing strategies, creating effective multimedia campaigns to deliver focused messages and retain an existing customer base• Increased engagement and traffic to website/social channels through content creation, campaign management, event coordination, and strategic branding• Communicated across internal departments the brand market strategies to drive leads and liaise with sales team to support customer engagement• Maintained company website and contact database, increasing SEO traffic to the website with targeted keyword implementation and website content curation• Rebranded company values campaign to meet business strategy and delivered written pledge, supplemental graphics, website layout and collateral to support campaign• Liaised with product teams to provide clear, consistent messaging for both internal and external teams, delivering effective product collateral in support of landing new and existing customers• Established as point of contact for trade show planning and budgeting, creating collateral for presentations, organizing travel and booth setups, and advertising campaigns through multimedia channels (social, web, and print

Teaneck, New Jersey

-- Served as sports information representative for 19 athletic teams, and supervised two interns in implementing strategic content ideas while meeting deadlines-- Created multimedia content for athletics website and social media accounts, doubling followers on Instagram in two years for multiple team accounts.-- Assisted with rebrand and website redesign of fduknights.com, working with Director of Athletic Communications. -- Covered and promoted the championship season for 2019 men’s soccer as NEC conference champions, creating memorable content for distribution across many multimedia platforms. -- Set up and produced live-streaming broadcasts of home athletic contests, tracking viewers and making improvements to broadcast experience.

New York City Metropolitan Area

-- Created full-stack application using Ruby on Rails and React to create a restaurant ordering app called Lara’s Home Cookin, with user login, authentication, and easy access to read, create, update or delete orders from a pre-selected menu.-- Built airport application storing data for U.S.’s busiest airports all in one centralized app, leveraging Airtable API to incorporate into React with JavaScript and CSS-- Deployed a social impact full-stack application to help users stay active in local communities, leveraging React on the front-end and Express, Mongoose, and MongoDB on the back-end to bring to life an idea brought on by UX design team-- Designed and built a baseball webpage that pulls from SportsData API allowing users to quickly and easily find the active roster of each MLB team, utilizing JavaScript, HTML and CSS

Allentown, Pennsylvania Area

-- Served as sports information representative for all 22 intercollegiate athletic teams-- Created multimedia content for athletics website and social media accounts (Facebook, Twitter, Instagram)-- Set up and produced live-streaming broadcasts of home athletic events as well as live stating games-- Published press releases, media guides, newsletters, social media graphics, and highlight videos-- Shot and edited photos for athletics website and social media branding-- Increased @Muhl_Sports Instagram account followers from 700 to over 1,100 in one year-- Coordinated interviews and press conferences with regional media outlets

Spartanburg, South Carolina

-- Sports information contact for men’s and women’s soccer, women’s basketball, and men’s and women’s tennis teams-- Created content for athletics website and social media outlets promoting Wofford College athletic teams-- Produced online and printed game notes and media guides; Live-stated games for most of Wofford’s 17 teams-- Worked with local and national media outlets to schedule and conduct interviews with athletes and coaches

B.A. In Journalism; Minor In Latin American And Caribbean Studies

Activities and Societies: Four-year baseball player, Pi Kappa Alpha, Society of Professional Journalists, CoSIDA

Certificate Of Completion, Computer Software Engineering

Built webpages and applications incorporating full-stack functionality and developed the following skills: HTML, CSS, Javascript, React.