Courtney Adams, Mba Email & Phone Number

Drives the execution of downstream marketing activities, including campaign and program prioritization, and supports marketing leadership within the Environmental & Process Monitoring Business Unit.

Oversee communication and digital marketing strategies for 92 sales team members and over 200k North American travel partners, delivering over $900 million in annual revenueExpand event reach by promoting engagement opportunities across all areas of trade marketing, including online and offline mediaManage all travel partner communications to all databases.

Lead strategy, planning and execution of international product marketing for successful launches of all new and enhanced ships, destinations, and products.Provide POV on new products, ships, and destinations for marketability, guest appeal, and brand fit. Develop content plans to support launches with modern, compelling and relevant assets for successful.

Develop and maintain comprehensive, high quality marketing briefs including detailed product and competitive information. Champion accurate product information across the organization by reviewing materials and conducting regular audits to maintain integrity of product information. Execute marketing materials to support relevant product initiatives.

Responsible for providing an ongoing connection with the clients assigned to the Business Development Managers (BDMs) involving various responsibilities in different business settings, throughout U.S and Canada. This entails working with the sales team to develop business and achieve established sales goal by assisting travel agency partners with sales and.

Durham, NC

Assisted communications department in the development and implementation of strategies to increase visibility for American Red Cross blood drivesAssisted with maintenance of Central North Carolina Community website, and developed and implemented marketing/communication plansCategorized and filed newspaper clippingsWrote news releases, annual reports and.

Chapel Hill, NC

Entered rates and other data based information on media kitsWorked with publicity and graphic design departments to promote products at events, as well as create customized advertisements and book designsPlaced advertisements onto the Internet (specifically, Google)Researched potential publications in which to place adsPerformed online customer research.

Chapel Hill, NC

Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations and mailingsServed as liaison between advertising director and clientsPerformed ongoing customer/market research and demographic profiling to identify and capitalize on untapped marketsProspected new sales leads; maintained client relationships.

Bachelor Of Arts (B.A.), English Language And Literature, General

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Doctorate, Business Administration And Management, Marketing