Courtney Adams, Mba Email & Phone Number

Drives the execution of downstream marketing activities, including campaign and program prioritization, and supports marketing leadership within the Environmental & Process Monitoring Business Unit.

Oversee communication and digital marketing strategies for 92 sales team members and over 200k North American travel partners, delivering over $900 million in annual revenueExpand event reach by promoting engagement opportunities across all areas of trade marketing, including online and offline mediaManage all travel partner communications to all databases and for all events, including through social media and emailCreate best-in-industry trade functions to deliver an outstanding brand experience for participants, including trade show activities and entertainment, highly engaging webinar content, national ‘road show’ events, meetings and inaugurals content

Lead strategy, planning and execution of international product marketing for successful launches of all new and enhanced ships, destinations, and products.Provide POV on new products, ships, and destinations for marketability, guest appeal, and brand fit. Develop content plans to support launches with modern, compelling and relevant assets for successful ship launch campaigns.Manage multi-million dollar budget for product and trade marketing by actualizing monthly rollup and forecasting budget. Negotiate contracts with vendors to deliver high-value events and opportunities while maximizing ROI.As owner of international product marketing, lead cross functional teams by developing strategies that support all channels and resource and plan asset development for successful executions. Develop accurate, compelling and differentiated product information for key product marketing initiatives including but not restricted to product enhancements, destinations, family marketing and lead cross functional efforts to influence desire, demand and revenue.Expand marketing reach by promoting engagement opportunities across all areas of product marketing, including trade advertising and media, as well as by globalizing, enhancing, and integrating online tools such as Norwegian Central, NCL University, Marketing Headquarters, Pardot, and Fonteva. Direct ongoing strategy and development of online product/brand engagement tools.Utilize segmentation, analytics and market research to develop and optimize international product marketing initiatives.Own destination marketing initiative inclusive of marketing strategy, briefs, messaging and claims for each of Norwegian’s key destinations.Optimize fleet and destination marketing collateral by utilizing data, research and cross-departmental inputs to create new ways to reduce expense and reach customers via cost effective channels without adversely impacting demand or revenue from consumers and trade.

Develop and maintain comprehensive, high quality marketing briefs including detailed product and competitive information. Champion accurate product information across the organization by reviewing materials and conducting regular audits to maintain integrity of product information. Execute marketing materials to support relevant product initiatives including annual development of Fleet Brochure.

Responsible for providing an ongoing connection with the clients assigned to the Business Development Managers (BDMs) involving various responsibilities in different business settings, throughout U.S and Canada. This entails working with the sales team to develop business and achieve established sales goal by assisting travel agency partners with sales and service needs and assisting the sales team with administrative functions.

Durham, Nc

Assisted communications department in the development and implementation of strategies to increase visibility for American Red Cross blood drivesAssisted with maintenance of Central North Carolina Community website, and developed and implemented marketing/communication plansCategorized and filed newspaper clippingsWrote news releases, annual reports and promotional materialsTrained to help with Public Affairs/Fundraising during a disasterMaintained and cultivated media contracts (radio, television and print)

Chapel Hill, Nc

Entered rates and other data based information on media kitsWorked with publicity and graphic design departments to promote products at events, as well as create customized advertisements and book designsPlaced advertisements onto the Internet (specifically, Google)Researched potential publications in which to place adsPerformed online customer research and product performancePerformed general administrative tasks, including proofreading and graphic editing

Chapel Hill, Nc

Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations and mailingsServed as liaison between advertising director and clientsPerformed ongoing customer/market research and demographic profiling to identify and capitalize on untapped marketsProspected new sales leads; maintained client relationships; processed ad information and payment; finalized adsPerformed general administrative tasks

Bachelor Of Arts (B.A.), English Language And Literature, General

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Doctorate, Business Administration And Management, Marketing