Altana transforms the world’s public and non-public data into the only intelligent, dynamic map of the global supply chain. Through Altana, organizations across the public and private sectors are building a more resilient, secure, inclusive, and sustainable globalization.

Founded a product studio focused on solving business problems with data and design. Leads data-driven product strategy and testing. Notable clients for product strategy and testing include Hammerhead, Altana AI, Willow. https://www.thecombinationrule.com

Validated the monetizable value of an MVP that enabled people to self settle minor personal injury claims with happy, paying users. Divested the product due to CAC / LTV driven by incumbent personal injury firms.https://www.selfsettle.co

Bootstrapped an MVP with hundreds of users. Divested the product due to inconsistent customer retention and recurring revenue for initial customer segment and an inability to pivot to a new segment.https://www.buildfoundations.co

Productized innovative but raw technology into a $150M ARR video marketplace, including migrating ESPN onto the AppNexus video platformDeveloped an integrative product strategy explaining the evolution from powering programmatic digital video ad buying for online inventory to supporting premium upfront TV placement reservation, playing a key role in the acquisition by AT&T For each initiative, built and managed collaborative technical and business team with a clear mandate to achieve measurable business goals with innovative technology and data products

Worked with the CEO and deeply technical R&D teams to test and transform emerging technologies into new products including:The AppNexus Programmable Bidder - infrastructure for companies building proprietary algorithms on the AppNexus stackSupply Path Optimization - an algorithm maximizing advertiser and brand media spend on premium inventoryTurned a product line losing $5M a year due to outdated technology and commercial agreements into a profitable $5M per year business in one year by standardizing API integrations and renegotiating a standard rate card supported by standard commercial contractsMigrated the Yahoo Ads business and proprietary inventory onto the AppNexus API

Adapted and expanded a successful US product for European markets by understanding local dynamics and prioritizing localization featuresDeveloped a deep collaborative relationship with Xaxis the largest, most technical agency trade desk within GroupM in 5 global markets; became a trusted advisor and product expert to the Global CEO, COO, and regional leadership in the US, UK, EMEA, Singapore, AustraliaExpanded the Xaxis media managed on AppNexus products from 20% to 80%; more than doubling revenue y-o-y from $2M to $10M in two yearsAwarded a Xaxie for exceptional contributions to the Xaxis global business by the Xaxis CEO; equivalent of becoming an honorary Xaxis executive

Identified gaps in product offerings, value propositions, and pricing relative to customer segments. Developed strategies to realign value and pricing to improve business viabilityCollaborated with the CEO to analyze financial data and assess product/market fit and pricing strategies. Overhauled the 2018 financial model to reflect increased product value and target premium customer segments

Defined and tested the specific use cases for implementing a merchandising system tailored to an online flash sale retail business, supporting millions of monthly users. A critical step in establishing the business's viability for acquisition by GrouponThis work included gathering requirements, defining workflows, conducting quality assurance, providing training, and overseeing portions of the implementation

Launched the Transportation Security Administration's (TSA) inaugural explosive detection canine program and oversaw a multifaceted $10 million project management office (PMO) for Immigration and Customs Enforcement (ICE)This role included strategic planning, budgeting, process improvement, and organizational design for scalabilityNamed to the prestigious Senior Consultant committee representing the interests of Senior Consultants to the executive teamMaintained a Secret Security clearance for project work primarily at TSA and ICE