Parlayed 15+ years of corporate I&A expertise into client services advising CEOs, entrepreneurs and investors on business and financial strategies, growth models, ROI metrics across the consumer products, healthcare, media/entertainment and sports/fitness sectors. * Advised a newly created merchandising company on business strategies, revenue assumptions, cost analysis, P&Ls, cash flows during evolution from start-up to profitability.* Spearheaded the design of a 2-year outlook, deal strategies, opportunity ROI for a burgeoning media company to enter a new market and develop optimal scenarios for distribution, royalties.* Developed sales, marketing and product analytics to monetize a $20M portfolio for 2 newly merged entertainment companies.* Partnered with newly established amateur sports organization on the development of business and financial models to purchase business insurance, launch digital content OTT, and develop joint ventures.* Guided a modeling agency on new business ideation and start-up plans, income generating potential, talent acquisition, sales/commission analytics, which supported successful start-up and growth.* Developed cost/benefit analysis, break-even modeling and contract strategies for a custom consumer products sales/distribution company to better understand business opportunities and challenges related to growth and diversification.* Built a data warehouse, and data mining tools, which integrated strategic planning, forecasting, analysis and reporting for a global audio/video digital OTT content provider.

Recruited by the founder of a global market research firm delivering deep customer insights and business-focused recommendations. * Shared expertise in organizational development, technology/data management, analytics/modeling processes, contract structures, products/ services, customer relations and engagement management.* Developed partnerships with top-tier global corporations. Led customer presentations and strategic discussions elucidating the potential of emerging products worth millions of dollars in revenue.* Designed descriptive, diagnostic, predictive, prescriptive and inferential analytics tools, and led design to execution of qualitative and quantitative market research for top-tier global corporations.* Introduced innovative primary research approaches, marketing frameworks, and deep customer insights to inform world-leading pharmaceutical companies on global product commercialization.* Recruited and led research and analytics professionals, defined primary research parameters, oversaw customer-facing interactions to capture, clean and compile data, developed notations/analysis and executed qualitative and quantitative market research.

Retained as a senior leader to integrate Genius operations into UMG. Implemented best practices for product acquisition/development, strategic partnerships, and multi-channel sales and distribution. Applied I&A tools to achieve best in class strategies for finance, operations, manufacturing, vendors and retailers.* Played a key role in driving best in class, over-indexed vs. industry average growth in an economic downturn, constricted consumer consumption and intense competitive activity.* Served as the “face of data” and provided a strategic voice, narratives and recommendations enabling C-suite leaders to understand risks, opportunities and long-term value of strategic decisions.* Led business, partner and key account assessments, designed tools to analyze consumer, retail and technology trends, and delineated forward-looking growth strategies.* Built an integrated data warehouse, established common business language and data integrity standards, developed dashboards, scorecards and allocation models, and connected strategic insights across the enterprise.* Designed a comparable title database, and introduced a “STATS” tool and a centralized platform to facilitate decision-making from “green light” through product lifecycle management.* Designed fact-based consumer/market analytics, product lifecycle management, and agile, industry-leading traditional and online retail distribution platforms.* Built a progressive strategic planning and forecasting function, and introduced I&A best practices and agile solutions to meet the needs of a dynamic, ever-changing business.* Identified and hired talent, and provided training and mentoring to a 15-member team.* Linked top-down forecasting and analytical tools to ground-up purchasing and replenishment assumptions. Improved warehouse fill rates while reducing obsolete inventory/out-of-stocks ~25% and increasing retail in-stock rates to 98%.

Joined the management team of a start-up consumer products distribution company to build a new I&A team that advanced acquisition by Vivendi, $16B multinational media conglomerate. Promoted from VP to SVP, and played a key role in forging new strategic partnerships, market channels and revenue streams. Managed a 10-member team. * Brought I&A and strategic planning best practices to an entrepreneurial business enabling Genius to achieve rapid growth from $375M to $500M+ in sales and become a Top 10 market-leading company within 3 years.* Created asset monetization and P&L models, delivered market and financial analytics to justify joint ventures, M&As, strategic partnerships and customer relationships.* Executed exclusive marketing/distribution agreements to build a $750M+ portfolio and 3K+ product portfolio, and successfully monetized a $200M portfolio of award-winning products through a game-changing joint venture.* Positioned Genius as a “win-win” strategic partner to retailers, wholesalers, digital players and others using effective contract structures, revenue sharing agreements and pricing/promotion models. * Delineated the risks, opportunities and long-term value of strategic investments in alternative platforms, and advised senior management development of multi-content relationships.* Provided strategic input into road shows, due diligence and deal processes during Genius sale to Vivendi.

Launched I&A career, and advanced from Assistant Manager to Director during a period of record-breaking revenue and profit. Led a 5-member team supporting asset monetization and investments in new products, partnerships and industry/market verticals. Conducted secondary research, built tools and leveraged data to provide faster, broader-based information to support decision-making for operations, marketing, sales and distribution across retail and online channels.* Led cost/benefit analysis and substantiated go/no go decisions for business development opportunities. * Built product, channel and market P&L models, tracked/reported on business and financial performance metrics, and implemented comprehensive content management solutions to accelerate revenue and profit.* Estimated ROI for TV/print advertising and specialty promotions, and enabled marketing teams to enhance creative development of multi-media campaigns in order to accomplish “more with less”.* Played a key role in the planning and execution of high-growth, high-profit marketing and distribution channels enabling DreamWorks and other niche players to compete head-on with major competitors.