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Craig Dewar personal email
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B2B product marketing expert with 25 years of experience in global enterprise software. Deep expertise in strategy and competitive analysis, product innovation and development, go-to-market strategy, and digital marketing.
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Vice President Product MarketingWorkatoRedmond, Wa, Us
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Vice President Product MarketingMotive Sep 2024 - PresentSan Francisco, California, UsLead team responsible for product marketing for the Motive Integrated Operations Platform including Driver Safety, Fleet Management, Equipment Monitoring and Spend Management. operations. -
Vice President Product MarketingUipath Oct 2022 - Sep 2024New York, Ny, UsLead a global team of 30+ product marketing professionals responsible for core product marketing for the UiPath Business Automation Platform including AI, RPA, Process Mining, Task Mining, and Test Automation. Also responsible for industry, and department use cases, competition, evangelism, and marketing operations. -
Head Of Product MarketingUipath Jul 2022 - Oct 2022New York, Ny, UsLead a global team of 30+ product marketing professionals responsible for core product marketing for the UiPath Automation Platform including AI, RPA, Process Mining, Task Mining, and Test Automation. Also responsible for industry, and department use cases, competition, evangelism, and marketing operations.
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Senior Director Platform MarketingUipath Dec 2018 - Jul 2022New York, Ny, UsUiPath is Rebooting Work – championing a robot for every person, delivering free and open training and collaboration and enabling robots to learn new skills through AI and machine learning. I lead product marketing for the Enterprise RPA Platform.
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Sr Director Windows Product MarketingMicrosoft Jul 2016 - Dec 2018Redmond, Washington, UsLed team responsible for engineering engagement, core product marketing and evangelism. Engineering partnership for release planning.Engaged 2M IT Pros every month, IT PRO Likelihood To Recommend Windows 10 +11. -
Senior Director Marketing - Windows CommercialMicrosoft Sep 2014 - Jul 2016Redmond, Washington, UsDrove commercial launch of Windows 10, TH2 and RS1 updates.Launched new windows.com/business site in 33 markets and 22 languages. Traffic up 150% YoY and NSAT +10.Developed and landed enterprise campaign to drive Windows 10 revenue, trials and deployment.
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Director Marketing - Windows Commercial TabletsMicrosoft Feb 2013 - Sep 2014Redmond, Washington, UsLed team responsible for developing commercial tablet strategy, marketing and GTM. Grew WW market share for commercial Windows tablets by 20 points.
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Director Product Management Microsoft Dynamics CrmMicrosoft Jun 2011 - Feb 2013Redmond, Washington, UsLed team responsible for online service, monetization, compete, core product marketing and evangelism. Delivered double digit growth in the business.
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Director Dynamics MarketingMicrosoft Feb 2006 - Feb 2012Redmond, Washington, UsLed team responsible for the Microsoft Dynamics brand, advertising, social strategy, online experience, existing customer marketing and community, evidence and reference programs to exceptional results. Developed customer lifecycle engagement strategy including WW operating model, partner approach, CRM systems and scorecards. Delivered innovative role based online business community directly integrated with Microsoft Dynamics products.
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SpeechwriterMicrosoft Apr 2003 - Feb 2006Redmond, Washington, UsWrote and produced 250 speeches ranging from large external 10K+ keynotes to internal meetings such as MYR.Designed and sourced demos including presenting when appropriate.
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Mobile Device Product ManagerMicrosoft Jan 2001 - Apr 2004Redmond, Washington, UsRepresented business audience in the product planning process Incubated Enterprise Mobility Sales Specialist program including organization design, sales process integration and scorecard metricsDesign, development and presentation of keynote demos
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Chief TechnologistMicrosoft Feb 1995 - Jan 2001Redmond, Washington, UsLed the National Executive and Technology Sales group. Responsible for supporting sales and marketing teams in growing Enterprise Server adoption in Enterprise customers.
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It ManagerBuddle Findlay Mar 1992 - Feb 1995Po Box 1433, Auckland , NzDesigned and implemented a Microsoft based infrastructure to meet the business needs of a complex and geographically dispersed legal environment. -
Test EngineerAlcatel Nz Nov 1989 - Mar 1992Espoo, Southern Finland, FiDeveloped hardware and software to functionally test telecommunications equipment.
Craig Dewar Skills
Craig Dewar Education Details
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The Wharton SchoolGeneral -
Victoria University Of WellingtonPhysics
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Victoria University Of WellingtonPhysics
Frequently Asked Questions about Craig Dewar
What company does Craig Dewar work for?
Craig Dewar works for Workato
What is Craig Dewar's role at the current company?
Craig Dewar's current role is Vice President Product Marketing.
What is Craig Dewar's email address?
Craig Dewar's email address is cr****@****oft.com
What is Craig Dewar's direct phone number?
Craig Dewar's direct phone number is +142544*****
What schools did Craig Dewar attend?
Craig Dewar attended The Wharton School, Victoria University Of Wellington, Victoria University Of Wellington.
What skills is Craig Dewar known for?
Craig Dewar has skills like Enterprise Software, Saas, Cloud Computing, Software Project Management, Microsoft Crm, Go To Market Strategy, Partner Management, Microsoft Dynamics, Program Management, Business Analysis, Axapta, Thought Leadership.
Who are Craig Dewar's colleagues?
Craig Dewar's colleagues are Wilson Liao, Katy Restelli, Raghu V., Madeline Kuah, Manal Mekawy, Choon Yen Khoo, Ihrp-Sp, Bochuan Li.
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