Craig Ledo Email & Phone Number

In 1999, a small group of technology industry veterans who were frustrated by traditional analyst firms founded Enterprise Strategy Group, which uses practical experience and quality market research to deliver pragmatic guidance. On January 4, 2021, TechTarget, the global leader in B2B technology purchase intent data and services for marketing and sales, announced the acquisition of Enterprise Strategy Group.Working on the Enterprise Strategy Group Validation Services team to provide independent proof that technology solutions deliver on its advertising promises with world-class validation services. Technical Validations succinctly reveal the most compelling traits of technology solutions, including clear indications of why they matter to the IT decision maker. Economic Validations shine a spotlight on the quantifiable value of technology solutions.The position includes:Working with clients to define project scope.Conducting discovery process to quickly learn about all relevant capabilities and key value propositions of clients’ products/services.Publishing results of the economic or technical validation analysis in a written research report.Developing other related content such as presentations, infographics, videos, and webinars.Assisting in project management, including client correspondence.

San Ramon, Ca

AHEAD Finalizes RoundTower, Kovarus Acquisitions and Centerbridge Purchase (October 19, 2020)https://www.thinkahead.com/ahead-finalizes-roundtower-kovarus-centerbridge/Kovarus, a leading systems integrator, helps companies modernize and automate IT. Helped grow the Kovarus business through proven track record of marketing execution, including Corporate Marketing, Customer Marketing, Partner Marketing, Product Marketing, Field Marketing and Sales Enablement.

GLG connects clients with insights from their network of more than 700,000 experts (Advisory Council Members). Advisory Council Members independently consult with GLG clients around the globe over the phone or in person, through small group meetings or longer-term board or special advisory positions. Clients include some of the world’s leading investment firms, corporations, professional services and startups.

Guidepoint connects clients with vetted subject matter experts—Advisors—from their global professional network. Guidepoint clients leverage the insights and perspectives shared by Advisors to stay informed and make better business decisions.

Dublin, Ca

Worked with the President and executive team members to grow the company’s SaaS / On-Premises supply chain management and traceability software business.Increased awareness by improving corporate communications, AR, PR, and the website.Improved product launches, outbound communication, demand generation, and sales efforts by developing compelling content, including product data sheets, eBooks, white papers, website content, and presentations.Produced high quality leads and sales opportunities by developing and executing innovative, multi-touch demand generation campaigns and trade show events.Developed and managed annual marketing budget, including tracking metrics and success criteria for marketing programs and activities.

Milpitas, Ca

Ivanti was formed in January 2017 when LANDESK and HEAT Software merged. HEAT Software was created in February 2015 when FrontRange Solutions and Lumension merged.Worked with the CEO and other executive team members to grow FrontRange/HEAT Software's SaaS / On-Premises IT Service Management (ITSM), Endpoint Management, Endpoint Security and GoldMine CRM software businesses.Responsible for Corporate Marketing, Customer Marketing, Field Marketing, Partner Marketing and Product Marketing.Increased awareness through re-branding company and products, updated messaging, AR and innovative website.Increased customer satisfaction, Net Promoter Score (from Detractor to Promoter) and sales through better customer communication via customer reference program, online customer community, user group conferences and CABs.Increased revenue 25% by executing successful product launches, and generating high quality leads and sales opportunities through innovative, integrated, multi-touch campaigns and events.Increased sales effectiveness by developing marketing collateral and content, presentations, competitive battle cards, value pricing, sales tools, and sales enablement and training.Developed and managed annual marketing budget (under budget every year), including tracking metrics and success criteria for marketing programs and activities (increased leads and sales opportunities year over year).Recipient of the company’s 2013 Worldwide Most Valuable Player (MVP) Award, which included attending the President's Club trip.

Menlo Park, Ca

Worked with the CEO and other executive team members to grow the company’s Data Center Infrastructure Management (DCIM) software business. Instrumental in getting Nlyte to a leadership position (e.g., Gartner DCIM MQ) by increasing awareness through re-branding, updated messaging, AR, PR, corporate events, trade shows and innovative website.Developed company’s first set of marketing collateral, presentations, competitive battle cards and other sales tools.Increased leads and sales opportunities by helping develop and execute demand generation campaigns and events.Key to the growth and success of the business through successful product launches and direct involvement in sales opportunities.Conducted detailed market and customer research to gather, quantify, and validate needs and worked with product management to define key product requirements.

San Jose, Ca

Defined, maintained and grew BMC’s IT Service Management (ITSM) software solutions by developing marketing strategies, executing marketing plans, and enabling the sales team. Helped increase revenue by developing marketing content and sales tools to ensure the sales team and partners had the information necessary to differentiate the company and products versus the competition.

Fremont, Ca

Managed virtualized storage array software field and product marketing, including messaging and positioning for press, analysts, and sales channels. Created first customer reference program by working closely with sales and customers, which resulted in the development of compelling customer wins and deployments, including success stories, case studies, etc.

Cupertino, Ca

Sold enterprise servers, storage, OpenView IT Management software and services to 14 named enterprise accounts. Upon leaving the organization, was on target to increase business 25% year over year.

Pleasanton, Ca

Collaborated closely with executive team to provide content to press, financial and industry analysts to keep them well informed of the company’s B2B e-commerce software vision, strategy, and solutions. Increased market awareness and garnered positive industry analyst support (e.g., Gartner, Forrester, etc.).

Senior Product Marketing Manager – OpenView IT Management SolutionsCompetitive Intelligence Manager – Unix Server CompetitionTechnical Marketing Engineer – HP-UX Unix Operating SystemSoftware Development Engineer – HP-UX Unix Operating System

Master Of Business Administration - Mba, Business Administration

Bachelor Of Science - Bs, Computer Science & Math

Associate Of Arts - Aa, Electronics Technology