Craig Ledo Email & Phone Number

In 1999, a small group of technology industry veterans who were frustrated by traditional analyst firms founded Enterprise Strategy Group, which uses practical experience and quality market research to deliver pragmatic guidance. On January 4, 2021, TechTarget, the global leader in B2B technology purchase intent data and services for marketing and sales.

San Ramon, CA

AHEAD Finalizes RoundTower, Kovarus Acquisitions and Centerbridge Purchase (October 19, 2020)https://www.thinkahead.com/ahead-finalizes-roundtower-kovarus-centerbridge/Kovarus, a leading systems integrator, helps companies modernize and automate IT. Helped grow the Kovarus business through proven track record of marketing execution, including Corporate.

GLG connects clients with insights from their network of more than 700,000 experts (Advisory Council Members). Advisory Council Members independently consult with GLG clients around the globe over the phone or in person, through small group meetings or longer-term board or special advisory positions. Clients include some of the world’s leading investment.

Guidepoint connects clients with vetted subject matter experts—Advisors—from their global professional network. Guidepoint clients leverage the insights and perspectives shared by Advisors to stay informed and make better business decisions.

Dublin, CA

Worked with the President and executive team members to grow the company’s SaaS / On-Premises supply chain management and traceability software business.Increased awareness by improving corporate communications, AR, PR, and the website.Improved product launches, outbound communication, demand generation, and sales efforts by developing compelling content.

Milpitas, CA

Ivanti was formed in January 2017 when LANDESK and HEAT Software merged. HEAT Software was created in February 2015 when FrontRange Solutions and Lumension merged.Worked with the CEO and other executive team members to grow FrontRange/HEAT Software's SaaS / On-Premises IT Service Management (ITSM), Endpoint Management, Endpoint Security and GoldMine CRM.

Menlo Park, CA

Worked with the CEO and other executive team members to grow the company’s Data Center Infrastructure Management (DCIM) software business. Instrumental in getting Nlyte to a leadership position (e.g., Gartner DCIM MQ) by increasing awareness through re-branding, updated messaging, AR, PR, corporate events, trade shows and innovative website.Developed.

San Jose, CA

Defined, maintained and grew BMC’s IT Service Management (ITSM) software solutions by developing marketing strategies, executing marketing plans, and enabling the sales team. Helped increase revenue by developing marketing content and sales tools to ensure the sales team and partners had the information necessary to differentiate the company and products.

Fremont, CA

Managed virtualized storage array software field and product marketing, including messaging and positioning for press, analysts, and sales channels. Created first customer reference program by working closely with sales and customers, which resulted in the development of compelling customer wins and deployments, including success stories, case studies, etc.

Cupertino, CA

Sold enterprise servers, storage, OpenView IT Management software and services to 14 named enterprise accounts. Upon leaving the organization, was on target to increase business 25% year over year.

Pleasanton, CA

Collaborated closely with executive team to provide content to press, financial and industry analysts to keep them well informed of the company’s B2B e-commerce software vision, strategy, and solutions. Increased market awareness and garnered positive industry analyst support (e.g., Gartner, Forrester, etc.).

Senior Product Marketing Manager – OpenView IT Management SolutionsCompetitive Intelligence Manager – Unix Server CompetitionTechnical Marketing Engineer – HP-UX Unix Operating SystemSoftware Development Engineer – HP-UX Unix Operating System

Master Of Business Administration - Mba, Business Administration

Bachelor Of Science - Bs, Computer Science & Math

Associate Of Arts - Aa, Electronics Technology