Craig Mcgill Email & Phone Number

Glasgow, Gb

Campbell, Ca, Us

Newtown, Pa, Us

Gb

Building on my strengths from my previous successful period at PwC, I worked as part of the EMEA Communications team, advising, leading and learning with colleagues from across the globe on a number of issues including strategy, engagement and results.Also worked as EMEA Content Lead on all COVID-19 related output from the 50+ territories in the region.

Us

Worked on a number of projects with companies and people including:Turcan Connell:Digital adviser offering improvements to the digital function, including a £30,000 saving in three months.Rein4ce:Working with the premier UK reinsurance communications business on a number of SEO and digital projects for the agency and clients, including Swiss Re.Education Scotland - Head of Communications (Maternity Cover):Working with the Education Scotland CEO and board while also answering to the office of the Deputy First Minister for Scotland. The role was to work with the team of six through a period of maternity cover to deliver strategies for internal change and external media relations while also providing day to day support and crisis cover around education issues.The Scotsman:Advised and helped execute on digital communications

Glasgow, Gb

As Devro's third senior communications appointment in less than two years, my brief when hired was to modernise the company's approach to internal and external communications at all levels and also be heavily involved in the company's AGM, annual report, commenting on changes at the board level, strategy shifts and senior stakeholder/staff events.This involved working with reluctant stakeholders and departments resistant to change as I showed the benefits of a the sort of proactive communications strategy you would expect from a FTSE 250 listed market-leading FMCG company with £250million turnover.In addition to trying to show the company what the gold standard for modern engagement looked like, I led the communications team across the globe, including Australia, USA, Netherlands, Czech Republic, China and UK.The post was made redundant due to a global, company-wide restucture which saw the communications function removed from the organisation.

London, London, Gb

Role: Strong mix of skills required in this position to cover crises, boost internal communications, engagement and events (including training), work with politicians at Westminster and Holyrood, train staff in modern MarComms and create a strategy to ensure PwC was seen as more than a company of accountants.Results: Successes included raising media awareness of new services, including cyber- security where we went from zero presence to being quoted weekly, resulting in business leads. Also launched our Codebase initiative where we partnered with one of Europe’s largest tech hubs and incubators to show our commitment to digital. This generated business in excess of £3million thanks to strong MarComms, engagement and services.We also tapped strongly into STEM initiatives to highlight (internally and externally) female and BAME/non-white staff to show how progressive the Scottish operation was.Traditional operations were also promoted with our assurance, tax, fraud and deal-making teams all receiving positive coverage - planned and reactive.Statistics: • PwC (internal comms): 20% increase in articles read, upswing in staff event attendance and decrease in staff falling for cybersecurity attacks (actual and practice attacks)• PwC (external): Increase in media coverage for firm and experts by 14% as well as 10% increase in leads/event sign-ups via social media/websites

Edinburgh, Gb

Carried out alongside other jobs and responsibilities, this post saw me as a course content creator and lecturer for MA in International Journalism course, showing how to use content online. Lectures take place as a combination of online delivery courses via MOOC and face to face lecturing. Students for this course have included freelancers and staff from the likes of Al Jazeera, the BBC, the Scottish Government and elsewhere.

New York, Ny, Us

Providing strategic digital advice to clients looking to maximise their social media efforts and outreach towards becoming a social business. Winners of CIPR Best Use of Social Media in 2013 and Best Consultancy 2013.The role also involves looking beyond social content and advising on mobile usage, Google Analytics, apps, website design (including wireframes), advertising and back-end support/connectivity for client satisfaction.Clients included the dot Scot campiagn (giving Scotland its own domain identity), Peel Ports, the successful Serco Caledonian Sleeper bid, University of West of Scotland, Harviestoun beers, Vodafone, Glenmorangie, Scottish Enterprise, Bristow, Swire, Northern Ireland Housing Associations, Cromlix Hotel, Northlinks Ferries and the NHS.

Working with a number of brands - from local to global - showing them how to use social media to improve their customers experiences online and provide better service.This can range from taking them online to discovering new and profitable opportunities.Clients have included Whyte & Mackay, Jura Whisky, Snow Leopard Vodka, Turcan Connell, Lustre PureLight and the Parlex Group.A considerable amount of time is also spend in one-to-one sessions with businesses or training workshops.

Glasgow, Gb

PR Account Director and Lead Project Manager for a number of projects including the Robert Burns Museum fundraising, Domino’s Pizza, Pinky Vodka, Isle of Jura whisky, Òran Mór, BoConcept, Miss Scotland and others.Working here saw the first UK Twitter Charity fundraiser executed for the National Trust for Scotland, raising a six-figure sum.

Stirling, Scotland, Gb

Worked with a number of brands including Tesco to promote events and products.

London, Gb

Responsible for looking after a number of accounts, including being head of PR for new music festival Retrofest which I achieved more than £1million of coverage for in six months. I was also responsible for PR and crisis management on a number of clients including Kwik-Fit Insurance, Dawn Construction, Shaf Rasul, VisionWare PLC and MVA Consultancy.

Helped to build the Daily Mirror in Scotland by being on the newsdesk, tasking the reporting team but also bringing in stories myself.

Working in news and features, I brought in exclusives, subbed stories and worked with freelancers.