Craig O'Neill has spent over a decade in the music business. During the first seven years of his career, Craig worked at IODA (later Sony Records) in various roles from label management, marketing to music licensing. During this time at IODA/Sony Craig built out a brand-new licensing division, working directly with their independent roster focused on opportunities for sync. He worked on large sync licensing opportunities including Google, Apple, Microsoft among others. In 2012 Craig decided to take the leap as head of creative licensing at Silver Side Productions, a boutique independent licensing company started by music veteran Mike Locke.Craig is a now a partner at Silver Side Productions with 1000's of commercial and television placements including Call of Duty, Mission Impossible 6, Equalizer 2, Red Sparrow, Atomic Blonde trailers, TV shows and TV promos on ABC, FOX, NBC, FOX, CBS, HBO, Netflix, Amazon and many, many more. Currently, Craig has set up operations in Nashville, working directly with producers, writers and vocalists, developing them with a focus on creating songs specifically for sync.Specialties (in no particular order):Music Licensing Strategy, Lead Negotiations (Fees, Quotes, Tracking, Administering Licenses, Labels, Publishers, and Collecting Societies Globally) Rights Clearances, Business Development, Sales, Account Management, Music Supervision. We have an incredible roster at Silver Side Productions, and I’m honored to represent everyone we have on board. Check out some recent sync highlights: http://silversideco.com/placements/