Craig O'Neill Email & Phone Number

Greater Los Angeles Area

Increased company’s sales revenue on sync, publishing and distribution over 200%. Developed and grew company’s portfolio of labels/artists/songwriters and producers by 600%. Negotiate all licensing media rights, terms and budgets for agencies, brands, TV networks, studios, producers, labels and artists. Maintain strong relationships with major and indie labels/publishers Continue to secure license placements with all the networks, studios and for high profile brands including Ubisoft, HBO, ABC, NBC, FOX, Sony Pictures, Warner Pictures and many, many more.Music direction, supervision and clearance for theatrical films and brand commercial projects.Seek out and develop new business deals with songwriters, producers, artists, labels, agencies, music supervisors, TV networks and producers.Work creatively with songwriters and producers with a focus on Film, Trailer, Promo and TV synchronization.Handle all aspects of distribution, marketing and promotional opportunities across company's growing label roster.

San Francisco

Increased distribution revenue by over 700%.Strategized and presented marketing opportunities to labels, artists and retailers and recommended the best course of action to help achieve both company’s objectives.Increased release/catalog visibility by leveraging strong industry relationships at iTunes, Spotify, Amazon, Google, Rdio, Rhapsody and others.Pitched priority releases to retailers via weekly release schedules and marketing information.Identified marketing and promotional opportunities across new releases and catalogue products. Implemented and designed a new label submission strategy to gather marketing information from label releases.

San Francisco Bay Area

Generated $1.2 million in licensing revenue in less than 12 months.Represented and pitched IODA’s catalog of 2 million+ tracks to music supervisors, creative leads and various network executives at leading brands, advertising agencies and channel partners worldwide for licensing opportunities. Managed and cultivated relationships with IODA’s highest profile clients including: Google, Microsoft, Apple, ABC, HBO, Pandora and more.Negotiated and collaborated closely with clients to capture creative visions, meet project budget goals and timelines.Facilitated rights and clearances of all master and synchronization licenses between labels, artists, publishers and clients.Identified, developed and managed strategic revenue-generating partnerships with 3rd party licensing companies/channel partners; work in tandem in negotiating legal terms to facilitate deal flow.

San Francisco Bay Area

Sourced new business and marketing opportunities with top digital service providers (DSPs) including iTunes, Verizon, AT&T, T-Mobile, Rhapsody, Sprint, Cricket, Beatport, Juno and more.Expert in identifying and facilitating the execution of creative, mutually beneficial/co-promotional opportunities between DSPs, mobile carriers and IODA’s catalog of record labels to help drive and maximize revenues.Identified and facilitated high profile promotional opportunities for IODA’s labels including: iTunes samplers, iTunes single of the week, Amazon samplers, front/genre page features on Beatport, Verizon, Rhapsody, iTunes etc. Facilitate editorial coverage artist interviews, label spotlights, remix contests and more.Full working knowledge of all aspects of DSP sales/marketing cycle, including integration, delivery, pitching product placement and accounting.

San Francisco Bay Area

Top business development/content acquisition rep – responsible for negotiating and securing digital distribution contracts/agreements with hundreds of independent record labels worldwide increasing IODA’s catalog by over 20%.Increased profitability across accounts through customer renewals, upgrades and pitching of new marketing products. Worked closely with internal marketing team to identify relevant promotional opportunities and campaigns.Managed worldwide sales referral rep program. Trained external reps on contract negotiation, accounting processes, new platform features and sales tools.