Craig Murphy Email & Phone Number

Sydney, NSW, AU

Sydney, New South Wales, Australia

I'm proud to lead the ANZ Marketing team to deliver profitable growth for Versuni, (formerly Philips Domestic Appliances). Categories include kitchen appliances where we are the world #1 in airfryers, garment care, climate care and coffee.Working with the trusted and innovative Philips brand to excite and delight consumers and customers.

Sydney, New South Wales, Australia

Leading the Oils and Spreads Portfolio for both the Retail and Route Foodservice Channels. This includes creating profitable category / channel strategies and execution as well as end to end value chain thinking

Greater Sydney Area

Leading Goodman Fielder's Chilled and Frozen portfolio which includes the market leading brands of MeadowLea, Olive Grove, Pampas and La Famiglia. Super interesting role that encompases creating strategies for long term profitable growth of the portfolio. Role includes strategy development and leading a team to create execution plans that include shopper.

North Sydney

I am leading all marketing initiatives for Goodman Fielder's aisle loaf portfolio. Goodman Fielder's aisle loaf brands are: Helga's, Wonder White and Lawson's. They are market leading in their segments within the $1b (retail) aisle loaf market. This is a strategic role which includes profit maximisation of the portfolio, communication strategy and.

Sydney

I lead the marketing team for Rentokil Initial - Pacific (Trans Tasman). The portfolio value is over $260m and delivers strong margins.The brands under my control were: Rentokil (Pest Control), Initial (Hygiene Solutions - formerly Pink Hygiene) and Ambius (Interior Plantscaping). Strong focus on delivering profitable growth by insightful sector.

Melbourne, Australia

I was the Head of Marketing for the Consumer Tissue division which markets the #1 and #2 brands of: Sorbent toilet and facial tissue, Handee Ultra paper towel, Deeko tableware, Purex toilet tissue (NZ) and Handee paper towel (NZ)I was accountable for the development of the long term strategy, annual category / brand plans and innovation funnel to deliver.

Melbourne, Australia

Reporting to the Director of Personal Care and a member of the Personal Care leadership team I led the highly profitable feminine hygiene business / Libra brand for SCA. My accountabilities were: setting and selling the strategy, launching consumer insightful innovation, managing a marketing, category development and demand planning team and managing an.

Melbourne, Australia

Responsible for the largest category within the Tissue business (Sorbent / Purex) that contributed to 70% of the total TIssue profit. Launched a new category within a commodity market which currently 9% household penetration. Responsible for $11m A&P budget and delivered innovation and cost savings projects.

New Jersey, USA

Worked within the Global Fabric Care team based in New Jersey, USA. Managed the strategic responsibility for the prewash stain removers business and regional responsibility for developed and developing markets that included USA, India, Brazil and Mexico.Brands include: Preen (AU), Vanish (Brazil, Mexico), Spray and Wash (USA), Robin Blue (India).