Craig Murphy Email and Phone Number
Craig Murphy personal email
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A passionate commercial marketer whose strength is in portfolio management to deliver a stronger bottom line and category growth. I am leader of Marketing teams and have been responsible for the development of strategy and annual / brand plans to deliver profitable growth. My experience includes delivering the marketing campaigns that influences over 50,000 customers and have l led portfolios that exceed $1billion in retail value. I have B2B (services) and B2C (FMCG) experience. This includes responsibility for innovation and NPD funnel. I round this off with being a passionate leader with integrity and a performance driven management style.Agency management is a key strength and I have led agency relationships in both traditional and digital media to deliver insightful measurable marketing campaigns generating commercial outcomes. My capability includes:• Portfolio management including strategy creation and execution, delivering profitable growth• Brand transformation including positioning, innovation, communication and activation• Managed the full customer journey across multiple touchpoints online and offline / instore• Coaching and mentoring marketing professionals for growth and promotion
The Pinnacle Foundation
View- Website:
- thepinnaclefoundation.org
- Employees:
- 42
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Donor And Bequests ManagerThe Pinnacle FoundationSydney, Nsw, Au
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Marketing Lead AnzVersuni Australia Pty Ltd (Formerly Philips Domestic Appliances) Aug 2023 - PresentSydney, New South Wales, AustraliaI'm proud to lead the ANZ Marketing team to deliver profitable growth for Versuni, (formerly Philips Domestic Appliances). Categories include kitchen appliances where we are the world #1 in airfryers, garment care, climate care and coffee.Working with the trusted and innovative Philips brand to excite and delight consumers and customers.
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Head Of Portfolio - Oils And SpreadsGoodman Fielder May 2022 - Oct 2023Sydney, New South Wales, AustraliaLeading the Oils and Spreads Portfolio for both the Retail and Route Foodservice Channels. This includes creating profitable category / channel strategies and execution as well as end to end value chain thinking -
Marketing And Category Manager | Chilled & Frozen PortfolioGoodman Fielder Jul 2020 - May 2022Greater Sydney AreaLeading Goodman Fielder's Chilled and Frozen portfolio which includes the market leading brands of MeadowLea, Olive Grove, Pampas and La Famiglia. Super interesting role that encompases creating strategies for long term profitable growth of the portfolio. Role includes strategy development and leading a team to create execution plans that include shopper and customer initiatives. I work very closely with a digital and sales teams to drive the topline as well as build brand love.
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Marketing Lead - Aisle LoafGoodman Fielder Dec 2015 - Jul 2020North SydneyI am leading all marketing initiatives for Goodman Fielder's aisle loaf portfolio. Goodman Fielder's aisle loaf brands are: Helga's, Wonder White and Lawson's. They are market leading in their segments within the $1b (retail) aisle loaf market. This is a strategic role which includes profit maximisation of the portfolio, communication strategy and execution, including online / digital and go to market strategies to drive purchase intent and trial in store. Also incumbent in the role is internal stakeholder management and leading a multi agency network.
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Marketing Operations DirectorRentokil Initial - Pacific Feb 2013 - Nov 2014SydneyI lead the marketing team for Rentokil Initial - Pacific (Trans Tasman). The portfolio value is over $260m and delivers strong margins.The brands under my control were: Rentokil (Pest Control), Initial (Hygiene Solutions - formerly Pink Hygiene) and Ambius (Interior Plantscaping). Strong focus on delivering profitable growth by insightful sector segmentation and engaging customers to drive loyalty and retention. Fundamental within this role is the setting of the digital strategy for 11 websites with a focus on enquiry generation, SEO, CRO and improving our ranking with Google. -
Head Of Marketing - Consumer TissueSca Hygiene Australasia Jul 2005 - Apr 2012Melbourne, AustraliaI was the Head of Marketing for the Consumer Tissue division which markets the #1 and #2 brands of: Sorbent toilet and facial tissue, Handee Ultra paper towel, Deeko tableware, Purex toilet tissue (NZ) and Handee paper towel (NZ)I was accountable for the development of the long term strategy, annual category / brand plans and innovation funnel to deliver growth and profit. It also includes leading marketing and category development team and a opex budget of $10m - $14M.Agencies: Clemenger BBDO, Colenso BBDO, OMD, Spark -
Business Unit ManagerSca Hygiene Australasia Sep 2004 - Jul 2005Melbourne, AustraliaReporting to the Director of Personal Care and a member of the Personal Care leadership team I led the highly profitable feminine hygiene business / Libra brand for SCA. My accountabilities were: setting and selling the strategy, launching consumer insightful innovation, managing a marketing, category development and demand planning team and managing an opex budget of $13m.
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Category Manager - BathroomSca Hygiene Australasia Jul 2002 - Oct 2004Melbourne, AustraliaResponsible for the largest category within the Tissue business (Sorbent / Purex) that contributed to 70% of the total TIssue profit. Launched a new category within a commodity market which currently 9% household penetration. Responsible for $11m A&P budget and delivered innovation and cost savings projects.
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Global Category ManagerReckitt Benckiser Sep 1998 - Apr 2001New Jersey, UsaWorked within the Global Fabric Care team based in New Jersey, USA. Managed the strategic responsibility for the prewash stain removers business and regional responsibility for developed and developing markets that included USA, India, Brazil and Mexico.Brands include: Preen (AU), Vanish (Brazil, Mexico), Spray and Wash (USA), Robin Blue (India).
Craig Murphy Skills
Craig Murphy Education Details
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Marketing Major
Frequently Asked Questions about Craig Murphy
What company does Craig Murphy work for?
Craig Murphy works for The Pinnacle Foundation
What is Craig Murphy's role at the current company?
Craig Murphy's current role is Donor and Bequests Manager.
What is Craig Murphy's email address?
Craig Murphy's email address is cp****@****ail.com
What schools did Craig Murphy attend?
Craig Murphy attended University Of Technology, Sydney.
What skills is Craig Murphy known for?
Craig Murphy has skills like Fmcg, Strategy, Customer Insight, Marketing Strategy, Management, Brand Management, Consumer Insight, Marketing Management, Segmentation, Marketing, Cross Functional Team Leadership, Leadership.
Who are Craig Murphy's colleagues?
Craig Murphy's colleagues are Tim Lai, Sean Linkson Oam, Kierem James Usta, Brenda Appleton Oam, Lorraine Hall.
Not the Craig Murphy you were looking for?
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Craig Murphy
Marketing & Sales Professional | Home Improvement | Fmcg | Pharmacy | Npd | Driving & Leading Brands | Consumer Insights | Supply Chain | Six SigmaGreater Sydney Area -
2performanceit.biz, medtronic.com3 +170759XXXXX
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Craig Murphy
Australia3henley.com.au, orica.com, hazeldenes.com.au2 +613957XXXXX
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3anz.com, rbs.com, idp.com
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