Consulting for Prohaska Consulting. We help active clients by leading established companies into the world of programmatic selling or buying, and driving strategy/revenue for earlier-stage companies bringing new products to market.Prohaska Consulting provides senior-level Sales, Business Development, Marketing, Operations, Recruiting, and many other solutions for Publishers, Ad Tech Firms, Agencies, and Brands.

Eye Popper Digital is the premier digital advertising management and solutions firm that focuses on increasing our publisher partners overall eCPM through direct sales to brands and agencies and efficient remnant inventory administration. We exclusively represent over 3,000+ Sports and Entertainment websites. Our audience consists high-income individuals with ample purchasing power. We work with our publisher partners as their very own sales force and advertising operations team. We handle the sales side, so they can focus on their content and growing their audience. Eye Popper Digital also specializes in online strategy and execution. We run multiple self-serve programmatic platforms to utilize the best data providers and channels to exceed our clients' goals. We deploy various tactics including Video, Mobile, Native, Social, Search and Display.

Helping online publishers to better understand their programmatic advertising strategy, technology stacks, yield management and industry best practices. Collaborating with customers to provide best in class service related to advertising operations strategy, optimal ad tech stack set up, campaign implementation support, publisher/vendor account management & consultation, process development and business operations support.Named Roles:- Global Director - Business Operations, Prohaska Consulting- Sr. Programmatic Operations Consultant , Prohaska Consulting- VP Operations, Eye Popper Digital- Director of Ad Ops, TurtleDiary- Operating Director - Co-Founder, oPub Media

Helping publishers earn more and keep more advertising revenue

Managed team responsible for supporting all post sales execution, delivery and reporting of brand, political and advocacy advertising campaigns. Responsible for client facing activity and overall external customer satisfaction. Led the growth and management of team by establishing scalable processes and accountability for execution and delivery of cross platform ad campaigns. • Led account management team responsible for being the face of Resonate to advertising customers as well as SAAS platform subscribers. • Led campaign management team that executed cross channel advertising campaigns and strategically optimized each through multiple programmatic platforms. • Responsible for tracking and maintaining company margins on advertising business across multiple platforms including display, video, mobile, social and search. • Actively involved with identification, design and implementation of Salesforce.com ticketing system that resulted in increased operational efficiency, quality and accuracy of teams output. • Gathered regular feedback from team members to identify and prioritize enhancements to audience platform and internal systems in order to make workflows more efficient and effective.

Provided oversight of team responsible for implementing and reporting on delivery metrics of all national ad campaigns through publisher mobile web and app content. Led the growth and management of team by establishing scalable processes and accountability for execution and delivery of mobile ad campaigns. • Managed day to day operations team consisting of campaign managers and ad ops specialists which included set up, QA, launch, optimization and reporting on national advertising campaigns.• Actively involved with identification, design and implementation of Salesforce.com automation and workflow process improvements that resulted in increased efficiency and accuracy of teams output. • Increased teams efficiency and accuracy through gathering, defining and prioritizing system enhancements for tools utilized on a regular basis.• Streamlined communication through automated processes and checks to improve accuracy and timeliness of campaign launches • Achieved and maintained and average delivery rate of >99% on all sold campaigns through regular monitoring and optimization of advertisers promotions

Responsible for the overall growth and management of the team producing and publishing all deals for local, regional and national merchants across various channels. Led team by providing strategic guidance and insight into building efficient, scalable processes and workflows to execute deals on a daily basis. Drove product requirements for system enhancements to increase efficiency of teams output. • Grew production team by more than 500% -- from 10 to 58 people. Established organizational structure of team to sustain the fast pace of growth. • Launched up to 2400+ merchant promotions on a weekly basis across 8 verticals/channels that generated greater than $120MM in revenue on an annual basis. • Oversaw quality assurance standards and accuracy of promotions by working directly with merchants for campaign approvals prior to launch. • Identified time/cost savings opportunities through driving requirements for workflow and system enhancements that resulted with increasing the teams efficiency and throughput.

Responsible for providing strategic insight and guidance on processes, systems and ad products for the Digital Media Sales organization. Focused on improvements of the current state of the online advertising business as well as forward thinking around the direction the team should grow in the future as campaign volume and revenue increases.

Responsible for execution of all ad campaigns through distribution of viral widgets, video, and social applications. Provided strategic insight and guidance of business requirements and selection of proprietary and third party systems. Drove processes for sales operations to enhance and streamline inter-departmental workflow and reporting.

Responsible for launching all ad-served and published display advertising. Provided superior levels of customer service to internal and external clients. Led team by providing strategic guidance and insight for system development and process/workflow changes as well as organizational structure * Actively managed a group of 36 dynamic people consisting of three functional teams. * Launched 400+ advertising contracts per month by effectively managing the workload of the team. * Oversaw the QA and accuracy of compliance of more than 10,000 creative assets each month. * Reduced the on-boarding time for 12 new hires by 20% over the course of a year by formalizing a training manual and enhancing documentation. * Increased teams efficiency in processing time by more than 15% by gathering, defining, and prioritizing more than 50 system requirements for the DFP ad-serving platform.

Responsible for managing the business execution of all Media Networks sold media campaigns, specifically focusing on banner and existing nonstandard elements of each campaign. Respresent Media Networks operationally to the online marketplace. Manage a centrally based team (of 20+ employees) focused on regional sales support and execution.