Craig Ashley Email & Phone Number

York, England, United Kingdom

Passionate about driving business growth through strategic, high-impact proposals, I work as a Bid Manager at Aviva, specialising in Workplace Pensions. With a meticulous approach to bid management, I collaborate with cross-functional teams to craft compelling proposals that resonate with client needs and align with Aviva’s commitment to delivering innovative and reliable pension solutions.As an APMP Foundation-level qualified professional, I bring industry-recognised expertise to the bid management process, ensuring best practices and a structured approach to delivering winning proposals. My focus lies in translating technical expertise into accessible, persuasive narratives that showcase Aviva’s competitive advantage in workplace pensions.Leveraging my experience in the pensions sector, I excel at identifying key client priorities, managing complex tender processes, and ensuring seamless coordination across stakeholders to deliver timely, high-quality bids.Key achievements include:- Leading end-to-end bid processes that secure multi-million-pound pension schemes.- Streamlining proposal development workflows, enhancing efficiency and success rates.- Building strong relationships with clients and internal stakeholders to foster trust and collaboration.

York, England, United Kingdom

- The workplace savings and retirement business provides savings and retirement products to all UK businesses and their employees. - Responsible for B2B communications to support the growth of new business and the retention of current customers. - Work with the Senior Marketing Manager and Head of Marketing to shape trading and delivery plans. - Develop trading campaigns that drive new business opportunities. - Lead and support the delivery of mandatory and propositional projects impacting B2B and customer communications. - Marketing consultancy for large corporates and intermediaries in association with distribution.- Lead and manage the team to develop multi-channel campaigns covering direct marketing activity, events, paid media and social. - Engage senior stakeholders on the results of marketing activity by campaign and through monthly management meetings. Give recommendations and proposals for next best actions. Key skills & experience- Identify opportunities to continually improve and transform processes and ways of working. Driving initiatives to deliver cost and resource efficiencies.- Salesforce Pardot email build, workflow management and team delivery planning. - Development of marketing and campaign plans and feed into and define the annual marketing plan- Reporting on the effectiveness and revenue driven by new business and retention campaigns. - Manage relationships with marketing suppliers such as creative and media agencies, industry bodies, trade media outlets and regulators such as the Department of Work and Pensions and The Pensions Regulator.

York, England, United Kingdom

- SME Solutions was Aviva's proposition targeting businesses with under 250 employees with business insurance, protection and workplace pension products. - Work with the senior marketing manger to develop and drive the marketing strategy to intermediaries and employers to achieve our trading, engagement and brand goals. - Work with propositions and pricing to build compelling, strong customer focussed marketing actions which achieve yearly plans for acquisition, cross and upsell and retention for SME businesses and their employees.- Work with internal and external agencies/ content creators to build an effective content strategy and drive performance of activity on site that lead to web conversions and lead generation. - Day-to-day management of a team of marketing executives and copywriters. - Yearly activity and budget management.Skills & Experience:- Marketing led direct trading. - Customer, business and intermediary marketing experience.- Adobe Marketing Cloud experience across Analytics and Campaign. - Built a good understanding of relevant markets and products and delivered marketing activity at each stage of the product and customer lifecycle. - Commercially, analytical and extremely focussed on performance. - Extremely comfortable engaging senior stakeholders and sharing project activity and results.

York, United Kingdom

- Execute campaign and communications for strategic business units and products.- Ensure brand and creative consistency across marketing activity including the application to advertising, web and sponsorship assets.- Email and marketing automation experience from campaign to click to sale.- Day to day management of external agencies and internal suppliers. Agency experience includes: advertising, graphic design, paid media, photography, web and video production.- Great creative evaluation and thinking skills for the development of impactful and relevant campaigns that achieve stand-out from other financial services providers.- Measure and evaluate the impact of campaigns and present recommendations for future business and marketing activities.- Worked with third party brands on campaigns and sponsorship activity including: Adidas, Aviva Premiership Rugby, British Athletics, HSBC, RBS and The Post Office.- Deliver communications that adhere to regulatory guidelines set by the Financial Conduct Authority, Prudential Regulation Authority, Advertising Standards Authority, as well as Aviva’s internal standards.

York, United Kingdom

- Develop new business and marketing strategies to drive sales opportunities.- Develop and manage the customer relationships.- Prepare pitches, schedules and costings for projects.- Present research, business insights and creative visuals to clients.- Deliver projects on schedule, on budget and report on return on investment.- Manage third party agencies including: digital agencies, media agencies, printers and video production companies.