Michael Crane Email & Phone Number

Monroeville, Pa, Us

Pittsburgh, Pennsylvania, United States

Turtle Creek, Pa.

• Research industry trends, prepare white papers and build sales support tools.• Communicate with our current and prospective customers through a variety of channels including direct mail, e-mail and marketing collateral.• Prepare and coordinate twice-yearly dealer training and customer appreciation events, as well as yearly workshops on alternative-fuel vehicles. • Pittsburgh Region Clean Cities Gaseous Fuels committee member• Coordinated multiple philanthropic giving campaigns across multiple locations, sharing giving stories with both internal and external audiences.• Prepare custom 'Done-for-You' marketing campaigns for our largest customers, creating and executing campaigns on their behalf.• Organize virtual speaker series including post-event video editing and ongoing marketing and sales support.• Modernized company website, including adding chatbot and accessibility features, responsive design and data-retention policies. Managed software engineers to build custom integration of internal inventory tied to user accounts.• Support sales staff with an innovative prospecting program resulting in 70% success in follow-up meetings scheduled and subsequent 60% order placement.• Create, shoot and edit specialized training videos for custom trucks. Customers integrate videos into their standard safety processes to reduce downtime and liability exposure via dynamic QR codes to ensure operators can access training while in the field.

Pittsburgh, Pennsylvania, United States

• Designer and writer for Outdoor Adventure Team and other internal groups. Produced a variety of printed and digital publications, including brochures, event programs and guidebooks.• Implemented an online registration system to manage 9,000 youth camper registrations and program schedules. Developed critical reporting focusing on program goals for adult volunteers and summer camp staff, allowing smooth operation of camp.• Provided a 'No planning needed' solution for new volunteer leaders on a national scale as part of a pilot program for Scoutreach and Cub Scout divisions.• Assisted Camping, Conservation, Program, Properties and Risk Management committees.• Associate editor of council-wide newsletter

• Reported directly to Director of Internal Communications.• Assisted with internal roll-out of significant company and industry milestones, employee special events and developing a culture of internal innovation.• Planned and executed kick-off of company-wide United Way campaign.• Wrote and edited press releases, white papers, newsletters and feature articles.