Andrea Crass Email & Phone Number

Accomplished Omni-channel marketing executive in the direct-to-consumer, brick and mortar retail, E-commerce, direct marketing and catalog industry. Proven track record for delivering revenue-driving marketing strategy; all facets of creative and advertising execution; and media buying including digital, print, broadcast and out-of-home advertising. Strong leader of large in-house 150+ marketing organizations.Areas of expertise include:• Direct to Consumer/ Brick and Mortar /E-commerce Marketing Strategy• Online Marketing, Social Media, and Digital Content Strategy• Leading large scale Omni-channel Marketing and Creative teams (catalog, retail, digital marketing, social media and experiential advertising)• 3rd Party relationship management and contract negotiation (commercial printers/paper suppliers; Creative, Digital Marketing, and Marketing Service agencies)• Skilled at developing and managing high performance Marketing talent • Organizational transformation (outsourcing large internal functions; Merger & Acquisition team-blending)Additional Core Competencies: Strategic Planning, Budgeting/Forecasting , Mentorship, Data-driven Insights

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  Chadron State College

  Business Administration And Marketing