Sponsorships & Brand Activations
Current● Responsible for the planning and coordination of experiential event and sponsorship marketing within Cox markets to activate the Cox brand both nationally & locally, continue to improve the company's image/brand, and improve customer loyalty and retention. ● Primary focus on partnering with prominent professional and collegiate sports teams to leverage fandom and increase brand positioning● Contract negotiations to ensure sponsorship dollars are maximized, asset fulfillment and evaluating KPIs for each event/season.