Smith & Sylvan is a NYC-based, ethics-driven branding agency that supports purpose-driven brands in establishing a stronger presence, voice, and tone in their industry.In today’s crowded marketplace, it’s essential for companies and their brands to connect deeply with their ideal audience in an effort to stand out and make an impact. We achieve this by tailoring our methodologies to each client's unique needs, emphasizing integrity, purpose, and authenticity.Our personalized, hands-on approach and commitment to ethical branding set us apart, ensuring your brand not only stands out but also stands for something greater. This ensures your brand resonates authentically and effectively, driving meaningful engagement and growth.We guide brands with purpose and integrity, empowering them to stand tall in their truth and become beacons of positive influence, lighting the way for others to follow.The 5 core areas of focus we invest in are:✅ Spiritual Integrity: We uphold the essence of spiritual authenticity and integrity in every aspect of our work.✅ Enlightened Service: We’re dedicated to serving with wisdom, compassion, and a deep sense of purpose.✅ Transformational Impact: We strive to catalyze positive change that resonates globally and transcends conventional boundaries.✅ Lighthouse Mentality: We foster a culture of guidance, encouraging each brand we touch to become a beacon of inspiration for others.✅ Humanity-First Approach: Our focus remains steadfast on supporting brands dedicated to serving the greater good of humanity and the planet.👇🏽If you're ready to elevate your brand's narrative, resonate with authenticity, and make a lasting impression, we invite you to embark on this transformative journey with us. Let's collaborate to architect a brand and experience that not only stands out but also stands for something meaningful. Reach out today and let the journey begin! Contact us @ hello@smithsylvan.com

Empowering Creatives to Thrive with Flow & PurposeAt Created X Randy, I believe that true creativity emerges when individuals create from a place of peace, ease, and flow. In a world where external and internal expectations drive the determination of whether we are successful or not, I'm invested in sharing and guiding creative minds through a pathway to creative empowerment that prioritizes alignment, mindfulness, and authenticity.As a creative mentor, I work with artists, entrepreneurs, and visionaries who feel the call to break free from self-doubt, burnout, and the pressure to conform to trends. My mission is to guide individuals back to their innate creative flow, helping them to nurture confidence in their unique gifts while creating from a place of joy and fulfillment.My approach blends decades of creative experience with mindfulness-based practices, designed to unlock creative potential and foster a deep sense of purpose. Through 1:1 mentorship, workshops, and speaking engagements, I support creatives in:✅ Discovering Their Creative Flow: I guide individuals to access their natural state of ease and creativity, helping them release stress and tap into their genius.✅ Establishing & Nurturing Creative Confidence: By identifying and learning to rise above limiting beliefs, I support creatives in strengthening their confidence and boldly expressing their talents.✅ Unlocking Their Creative Genius: I focus on helping individuals tap into their most authentic and inspired work, aligning their creative output with their true calling.My goal is to inspire creatives to embrace their journey with peace, ease, and purpose. Whether you're an emerging artist, an established creative entrepreneur, or someone seeking deeper alignment in your creative process, I’m here to support you in making your creative impact in the world.Let’s unlock your creative potential together.Learn more at: @createdxrandy📧 Contact me at randy@createdxrandy.com

Responsible for leading the development and execution of innovative brand strategies that promote wellness, health, and education. By leveraging creative design and strategic insights, my role supports positioning Plant Candy as a leader in encouraging healthier lifestyles by incorporating fruits, veggies, and whole grains into one's daily routine. This includes: ◼️ Developing, leading, and executing strategy & branding initiatives across the company ecosystem. ◼️ Oversee the development and maintenance of the brand’s visual identity. ◼️ Management of web and social media team. Assisting in strategy and implementation of social and web content. ◼️ Responsible for maintaining brand-facing assets/elements on all social platforms. ◾️ Oversee the development of branded materials, merchandise, and other assets that align with brand guidelines. ◾️ Review & Approve all public-facing materials, both digital and print, to ensure alignment with all brand standards. ◾️ Collaborate with internal and external teams to ensure brand consistency in all marketing materials, packaging, and campaigns. ◾️ Oversee the development and maintenance of the brand’s voice, tone, and messaging across all channels and platforms. ◾️ Educate internal and external teams on brand guidelines to maintain brand integrity.

Responsible for ensuring the integrity of the company and its WHY through aligned brand ethics that ensure consistency, appropriateness, identification and flexibility of the company’s brand values.This includes: ◼️ Developing, leading and executing strategy & branding initiatives across the company ecosystem.◼️ Oversee development and maintenance of brand’s visual identity.◼️ Responsible for maintaining brand facing assets/elements on all social platforms. ◾️ Oversee development of branded materials, merchandise, and other assets that align with brand guidelines. ◾️ Review & Approve all public facing materials, both digital and print, to ensure alignment with all brand standards. ◾️ Collaborate with internal and external teams to ensure brand consistency in all marketing materials, packaging, and campaigns.◾️ Oversee development and maintenance of the brand’s voice, tone and messaging across all channels and platforms.◾️ Educate internal and external teams/stakeholders on brand guidelines to maintain brand integrity.

Responsible for overseeing the strategic development of the design team and implementation of all brand-related initiatives surrounding the Greatness brand. This includes the School of Greatness Podcast and personal brand of NYT bestselling author & host of top-100 ranked Apple Podcasts show, The School of Greatness, Lewis Howes. As well, all products, services, events, membership programs and social media associated with each platform.Additional areas of focus: ◼️ Overseeing and managing professional relationships with contract, vendor and consulting support as it relates to creative initiatives. ◼️ Developing and leading strategy & branding initiatives.◼️ Overseeing the development and maintenance of brand’s visual identity and brand systems.◼️ Development & maintenance of branded materials, merchandise, and other assets that align with brand guidelines. ◼️ Review & Approve all public facing materials, both digital and print, to ensure alignment with all brand standards. ◼️ Collaborate with internal and external teams to ensure brand consistency in all marketing materials, packaging, and campaigns.◼️ Ensure consistency and maintenance of the brand’s voice, tone and messaging across all channels and platforms.◼️ Oversee creative direction and content management on Greatness.com, a long-form article website focused on self-improvement articles and topics that inspire personal and community growth. Also, full-time contributing editorial illustrator for Greatness.com

Responsible for updating, troubleshooting and maintaining personal website of Dr. Leah Lagos and all front facing visual assets. Also, supported as personal assistant to Dr. Lagos. ◼️ Development of visual brand assets such as custom brochures, booklets, etc. ◼️ Responsible for all creative design related initiatives. ◼️ Responsible for managing professional relationships with creative and financial professionals. ◼️ Management of weekly business/personal calendar.◼️ Supported with weekly client management/scheduling.◼️ Maintained billing records through use of the First Data E-commerce System◼️ Assisted with management of monthly personal and business budget sheets.

Responsible for leading all creative strategy and design initiatives as it pertained to digital and print design initiatives. ◼️ Responsible for the design and development of all corporate, celebrity and small business client sites.◼️ Responsible for leading and executing all graphic design related projects. ◼️ Monthly front & back-end web maintenance for select clients.◼️ Lead animation design for select projects.◼️ Responsible for training stakeholder(s) and clients on CMS system maintenance.◼️ Responsible for all brand identity design projects ( logos, trademarks, etc)