Keith Credendino Email & Phone Number

New York, NY, US

New York, NY, US

Lead the development and optimization of software solutions that guide customers through every stage of their journey across Macy's and Bloomingdale's. Responsible for the digital experience (web and mobile), personalized marketing initiatives, and applications used by colleagues in stores and call centers, including point-of-sale and tasking systems..

Atlanta, Georgia, US

• Responsible for organization’s guest-facing digital and marketing technology, including mobile, web, campaign, and on-property experiences; responsible for company’s enterprise & next-gen big data systems, engineering.
• Define, champion, and deliver technology architecture and roadmap to meet brand specific needs, while leveraging economies of scale for the enterprise.
• Responsible for guest-facing technology throughout guest journey, including marketing, content, ordering, loyalty, and in-store platforms.
• Manage internal and augmented staff members to enable bespoke brand experience via native and responsive web experiences via mobile first strategy.
• Responsible for organization’s next generation cloud-based Big Data platform, enabling advanced analytics, reporting, & personalization.
• Development and management of branded loyalty technology supporting point earning and burning capabilities for over 30+ million enrolled members.

Windsor, Berkshire, GB

• Responsible for Product Management practice for all hotel property systems, including Property Management System (PMS), Point of Sale (POS), Sales & Catering (S&C), and In-Room Technology. Create vision, strategy, and.
• Built ground-up product management organization and discipline within the on-property technology ecosystem
• Lead strategy activities to define commercial opportunities, organizational effectiveness, and portfolio scope
• Review and select next generation commercial off-the-shelf solutions as part of on-property system transformation
• Deliver revenue generating transformational hotel staff products for IHG’s 5,000+ hotel estate
• Migrate from on-premise hotel technology to a cloud-based agile model

Windsor, Berkshire, GB

• Responsible for IHG's Guest Solutions technology ecosystem, including Web, Mobile, Loyalty, CRM, Marketing Automation, and Contact Center technology. Partner with global marketing and technology executives to establish.
• Manage relationships with key business partners and marketing organizations
• Define & execute strategy for IHG’s global ecommerce and omni-channel offering, including social, mobile, web, and contact center elements
• Accountable for the overall delivery of multi-channel, revenue generating, applications and platforms
• Responsible for marketing automation systems, enabling targeted marketing campaigns
• Overall guest life cycle technology accountability, including Loyalty & Customer Relationship Management (CRM) touchpoints

Windsor, Berkshire, GB

• Responsible and accountable for the overall technology delivery & operation of IHG's world-class eBusiness product portfolio, which includes the eCommerce, mobile, call center, business-to-business, and in-hotel.
• Responsible for highly-transactional and performing branded web properties, including holidayinn.com, intercontinental.com, priorityclub.com, and crowneplaza.com
• Delivered IHG's mobile application and web experience through the deployment of installed applications - Android, iPad, and iPhone platforms - and multiple web properties
• Oversee Contact Center technology, supporting over 2000 agents and 12 call center environments, world-wide
• Oversee B2B partner platform, connecting several GDS, affiliate, and partner programs for rate, inventory, hotel, reservation, and loyalty program information
• Responsible for delivering a unique guest experience though innovative in-hotel technology, including interactive tough screen displays, self-service kiosk units, and flight status displays

• As the Director of Technology, responsible for COXnet's, a division of Cox Newspapers, Inc. Technology organization. Overall domain accountability included the eCommerce and mobile platforms, software, and.
• Restructured Technology organization to better align with customer service needs and project goals; restructuring included creation of Project Management Office, Software Support, and Architecture practices
• Resurrected and transformed Content Management project (COXnet’s largest project since inception) by constructing and executing a new project blueprint, lifecycle methodology, and integration plan, which included a.
• Led and delivered a complete rewrite and rollout of a new Content Management System
• Introduced agile development methodology Scrum to COXnet; hired COXnet’s first Scrum Master to facility new sprint activities, backlog discussions and assist with application of Scrum methodology

Windsor, Berkshire, GB

• Responsible for IHG's eCommerce, Business to Business (B2B), and Central Reservation Office (CRO) maintenance and forward development initiatives. Areas of responsibility include software architecture, development, and.
• Responsible for the forward development, maintenance, and stability of all brand websites, including wireless / mobile sites, in addition to Business to Business (B2B) and call center applications
• Built and implemented a ground-up relationship and engagement model with an off-shore development company for staff augmentation
• Identified new technologies and managed team that utilizes best of breed solutions, including J2EE, Ruby on Rails, and PHP, to achieve high performing and transactional applications
• Reengineered and socialized Software Development Lifecycle (SDLC) to capture changes in application responsibility and business alignment
• Responsible for the delivery of a web based reservation system deployed to over 2000 agents worldwide

Atlanta, Georgia, US

• Responsible for designing, developing, implementing, and managing Home Depot e-business initiatives, including homedepot.com, expo.com, mwh.com, and eBay auction partnerships.
• Instrumental in the design and construction of the first online store and web presence for Home Depot, homedepot.com
• Designed and implemented core architecture for e-business services
• Responsible for generating and maintaining project plans for several e-business projects
• Coordinated schedules and maintained work-plans to deliver key projects to meet highly time-sensitive deadlines
• Built and maintained a strong rapport among the development team, Technology business counterparts, and outside vendors

Bachelor Of Business Administration - Bba, Management Information Systems

Master Of Business Administration - Mba