Cressida Mccorvey Email & Phone Number

Atlanta, Georgia, United States

Cartersville, Georgia

• Responsible for complete product development lifecycle related to Vanity Fair Sleepwear, Daywear & Pant segments. Proven contributor to the total $56MM sales associated with Vanity Fair Brand Intimates product.
• Developed & launched exclusive “Private Collection” by Vanity Fair at Macys, celebrating the company’s 90th birthday.
• Drove sku rationalization initiatives for Pants, Daywear & Sleepwear which resulted in better overall product adoption, lifecycle management & strategic buy-in from Dept/Chain store retailers.
• Managed the successful transition of core domestic produced fabrications to comparable sourced entities as part of the SCT transition team.
• Determine specific needs by product category to fulfill consumer's needs and develop product to meet financial objectives of company brands, by competitive analysis, consumer feedback, and current assortment.
• Manage design margins on new developments, and work towards cost savings on carryover styles to improve margins on current products.

• Director of Merchandising/Product Development Managed the full product development lifecycle; led cross-functional teams through research/analysis, product development, pricing strategy, point-of-sale/packaging.
• Drove $200MM total sales associated with product concepts and established business in the mass, club & specialty channels.
• Developed & managed core business efforts associated with the maintenance of Wal-mart Men & Boy’s business for the last 4 years – total business $103MM to date.
• Part of core team awarded Target Men’s Lightweight Jersey business in 2003 and received Partner Award of Excellence for 2 years in a row. This resulted in a $21MM business by year end 2006.
• Diversified products within categories. Developed Men’s Urban Active Wear and successfully re-launched Women’s French Terry line for Fall 06 Sam’s Club program.
• Profit and loss accountability for the second largest corporate account representing three product categories. Grew revenue 25% from $28 million to $35 million during tenure

o Assisted with product line development and conceptualization; recommends various design alternatives relative to garment costing, margin analysis and competitive pricing.o Analyzed bookings, margins and market data for recommendations relative to product performance.o Worked with product engineering to conduct production trials, adjusting specs as.

Assisted with new product development projects to include positioning, package design, test marketing, advertising, collateral development, and product launch.Collaborated with product engineering to conduct production trials and re-engineered core products for cost saving initiatives to meet gross margin objectives.Continually assessed market dynamics.

Evaluated and assessed client's marketability utilizing industry standards as a guide.Negotiated alternative methods of retailing through department stores and private purchasing/consignment agreements.Apprised clients of industry trends, events and general updates through the "Designer Profiles" monthly newsletter & seminars.Produced seasonal fashions.

Handled all managerial functions for design studio.Maintained sample room and tracked samples through the design development process.Worked directly with designers, sourcing agents and catalog merchants on the development of designs.Coordinated seasonal product launch events to promote new product lines.Prepared product presentations, concept boards and.

Education record

Aas, Fashion Merchandising