Cristina Blanco Email and Phone Number

+15 years of experience in Marketing, Brand and PR Digital, focused on hospitality business in the last years of my career with extensive experience on fashion retail industry, luxury and lifestyle brands; specializing in strategic planning focus on organization´s long-term and short-term goals, budget control, activity scheduling, development and management of marketing strategies focus on brand awareness, demand generation and customer experience management maximizing the benefits of the stakeholders. Areas of expertise: Branding and Storytelling developer, customer experience, marcomms strategy, B2B digital sales channels and B2C experiential marketing, brand standards management, event and content creation, social media engagement, brand partnerships, loyalty programs. Experience in rebrands/brand refresh helping businesses transition from old to new brand identity, product launching and openings. I built my career with El Corte Inglés as part of the content production team for advertising campaigns and product launches in online/offline sales channels. From 2008 to 2016 I developed my own content marketing, communication and personal branding services company offering services to various brands in the Fashion & Lifestyle sector like Lancome, Clarins, YSL Beauty, Zalando, Escada, LG Electronics, Huawei, Nescafé, Samsonite, Tous, Joyería Suárez, Vivood - Landscape Hotel in Spain, Hacienda Zorita - Wine & Olive Spa Hotel-... During this time I published my first book on Influencer marketing and I was a professor of the Master of Communication at the Innadi school in Madrid.I joined Marriott ACHM Hotel Management Company in 2016. I enjoyed belonging to the largest hotel chain in the world, which has given me the opportunity to learn the hotel industry in depth, offering me daily new professional challenges and greater responsibilities and the possibility of working together with professionals from each discipline involved in the business and sharing and training the different regional teams. A fundamental part of this business involves empathy towards the needs and objectives of the different stakeholders to achieve common goals. Reporting directly to the committee and managing a centralized team, supporting more than 75 hotels of ACHM's joint venture with Marriott International in the EMEA markets including AC Hotels, Autograph Collection, Luxury Collection and JW Marriott portfolio of brands in hospitality. My experience in both industries, Fashion and Hospitality, has allowed me to bring successful partnerships for the company.