Cristina Blanco Email and Phone Number

With over 20 years of experience, I've dedicated myself to uncovering customer insights and applying them to drive business value. Recently I have evolved from a passionate Business Excellence Lead to a Strategic Forecasting and Established Brands Lead. In my recent transition to this role, I've assumed a pivotal responsibility in defining and delivering accurate, data-driven forecasts to guide informed financial decisions. I provide strategic direction and expertise to ensure alignment with business excellence objectives. I am also responsible for presenting forecasts and rationale to senior management and other internal stakeholders, explaining the assumptions and associated risks, and driving clarity and informed decision-making. As the Established Medicines Lead, I orchestrate the holistic management and optimization of the mature product portfolio, strategizing to maximize its potential in the market. Guiding analysis, strategy, and execution, I steer commercial and business excellence teams toward success, leveraging innovative digital strategies to enhance brand equity and maintain market share. I foster a culture of continuous improvement, refining strategies and practices to drive sustainable growth and adaptation.