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Curtis 'Crom' Larson Email & Phone Number

Senior Production Writer at Critical Mass
Location: Calgary, Alberta, Canada 8 work roles 2 schools
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Current company
Critical Mass
Role
Senior Production Writer
Location
Calgary, Alberta, Canada
Company size
868 employees

Who is Curtis 'Crom' Larson? Overview

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Curtis 'Crom' Larson is listed as Senior Production Writer at Critical Mass, a with 868 employees, based in Calgary, Alberta, Canada. AeroLeads shows a matched LinkedIn profile for Curtis 'Crom' Larson.

Curtis 'Crom' Larson previously worked as Production Writer at Critical Mass and Project Manager at The Bike Division. Curtis 'Crom' Larson holds Bachelor'S Degree, Journalism from Mount Royal University.

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Email format at Critical Mass

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Critical Mass

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Profile bio

About Curtis 'Crom' Larson

I am an articulate, engaging, and highly collaborative professional with extensive experience in copywriting, editing, learning development, and courseware optimization. Recognized as a skilled leader, communicator, and trainer, I have a strong track record of success in representing a brand’s voice and tone to create compelling and engaging content across multiple marketing and brand channels. As a strategic thinker with an entrepreneurial spirit and innate curiosity, I have an uncanny ability to forge a coherent digital strategy that helps increase brand awareness, drive sales, and deliver an exceptional end-user experience. ===========Career Snapshot:Over the course of my career, I have worked on multiple projects simultaneously, serving as the embodiment of the brand voice and tone and creating engaging content across multiple channels. In my role as Managing Editor for Folly Enterprises, I collaborated with industry experts and the marketing team to develop engaging content for our audience. I also coached internal and external writers to produce top-of-funnel content, increasing reach and conversions on our learning platform. As the Online Services Specialist for Calgary Cycle, I ensured the brand messaging resonated powerfully with the target audience, increasing engagement and conversions. While there, I served as Primary Content Producer for YouTube and Instagram, including pre-production, filming, editing, and publishing and Copywriter for all site content, newsletter, and press releases. Throughout my experiences, I have collaborated with internal and external stakeholders to create the most useful content for the brands and audience. ===========Selected Highlights:► Content Creation: Proven ability to develop outstanding, social first copy for campaigns and guide the end-to-end writing process from conceptualization through production. ► Brand & Marketing: Skilled in establishing and leveraging a consistent brand voice and tone across all media types with the audience at the forefront. Expert in telling brand stories that can bring ideas to life.► Value-Add: Demonstrated ability to leverage a data-driven approach and prior IT/technical experience to improve systems, enhance efficiency, and increase productivity.===========Areas of Expertise:✔ Copywriting & Editing✔ Digital Content Creation & Marketing✔ Project Management✔ Strategic Planning✔ Content Marketing✔ SEO & SEM✔ Data Analysis & Analytics✔ Audio/Video Production✔ Online Sales & Marketing✔ Process & Procedure Creation✔Cross-Functional Collaboration

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Curtis 'Crom' Larson's current company

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Critical Mass
Critical Mass
Senior Production Writer
calgary, alberta, canada
Website
criticalmass.com
Employees
868
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8 roles

Curtis 'Crom' Larson work experience

A career timeline built from the work history available for this profile.

Production Writer

Critical Mass

Calgary, Alberta, Canada

Production Writer @ Apple

Project Manager

The Bike Division

Calgary, Alberta, Canada

► Developing a Project Plan supporting a newly created Courseware product for cyclists.

Apr 2023 - May 2024

Managing Editor

Folly Enterprises

Calgary, Alberta, Canada

Brief Overview:► Accountable for researching, creating, and optimizing high-quality technical content that aligned with the target audience across the online learning platform and social channels. Performed a broad spectrum of duties, including Project Management, Copywriting, Technical Writing & Editing, SEO implementation, Data Analytics, and Content Strategy. ► Gamification of Courses: Designed interactive quizzes, challenges, and simulations to reinforce key knowledge, such as terminology and concepts, and to facilitate active participation.► Led development for more than a dozen digital content products, including partnered Region Guides. Managed 16 contract writers, coaching them with the Wine Folly voice and copy editing their work. Served as Lead Video Producer including planning, editing, and publishing.► Successfully reversed traffic decline of 4 million annual users on the Wine Folly website by auditing and updating duplicate content, employing high-traffic keyword targeting, copyediting, and mitigation of a serious technical issue contributing to loss of traffic. ► Revamped the SEO strategy, resulting in a monthly increase of 400,000 global impressions and a CTR improvement from 2.5% to 3.8%. Collaborated with the Marketing team to develop a new ad strategy, including copy and creative, which led to a 300% increase in average weekly ad revenue.

Nov 2020 - Apr 2023

Online Services Manager

Calgary Cycle Ltd

Calgary, Alberta, Canada

Brief Overview:► Tasked with ensuring brand messaging resonated powerfully with the target audience, increasing engagement and conversions. Acted as Primary Content Producer for YouTube and Instagram, including pre-production, filming, editing, and publishing. Copywriter for all site content, newsletter, and press releases.► Significantly increased online sales by dramatically overhauling curation, rebuilding the core online product list with a focus on “Mountain Biking” as the primary strategy. Retooled online store for proper search optimization, improving page ranking (Google page 1), and global reach increase (50k impressions monthly).

Apr 2018 - Nov 2020

Inventory Manager

Pure Cycle Inc.

Calgary, Alberta

Brief Overview:► Supported inventory movement between stores and trained staff on inventory systems to provide them with the tools and information needed to engage meaningfully with customers.► Leveraged prior expertise in IT systems to develop computer-assisted receiving processes for easier inventory management and reduced loss.► Increased category by $200,000 over three years by re-mapping product layout on the sales floor for improved add-on sales (accessories).

Mar 2011 - Apr 2018

Infrastructure Analyst

Divestco Inc.

Calgary, Canada Area

Brief Overview:► Managed remote office environment including desk-side support, backup systems, and infrastructure. Collaborated on the deployment of a new security environment impacting 400 employees.

Sep 2009 - Feb 2011
Team & coworkers

Colleagues at Critical Mass

Other employees you can reach at criticalmass.com. View company contacts for 868 employees →

ML My Le My Le Colleague at Critical MassLondon Area, United Kingdom View → SS Sabeeh Shah Sabeeh Shah Colleague at Critical MassWelland, Ontario, Canada View → DL Diana Lizeth B. Diana Lizeth B. Colleague at Critical MassCosta Rica View → PE Peter Evans Peter Evans Colleague at Critical MassTelford, England, United Kingdom View → RN Reza Naeim Abadi Reza Naeim Abadi Colleague at Critical MassCalgary, Alberta, Canada View → EA Emma Applebome Emma Applebome Colleague at Critical MassNashville Metropolitan Area, United States View → CB Carlos Bonilla Carlos Bonilla Colleague at Critical MassCosta Rica View → KB Kelly Brand Kelly Brand Colleague at Critical MassCanada View → AR Abril Rojas Abril Rojas Colleague at Critical MassCosta Rica View → RL Ruby Lukach Ruby Lukach Colleague at Critical MassToronto, Ontario, Canada View →
2 education records

Curtis 'Crom' Larson education

Bachelor'S Degree, Journalism

Mount Royal University
FAQ

Frequently asked questions about Curtis 'Crom' Larson

Quick answers generated from the profile data available on this page.

What company does Curtis 'Crom' Larson work for?

Curtis 'Crom' Larson works for Critical Mass.

What is Curtis 'Crom' Larson's role at Critical Mass?

Curtis 'Crom' Larson is listed as Senior Production Writer at Critical Mass.

Where is Curtis 'Crom' Larson based?

Curtis 'Crom' Larson is based in Calgary, Alberta, Canada while working with Critical Mass.

What companies has Curtis 'Crom' Larson worked for?

Curtis 'Crom' Larson has worked for Critical Mass, The Bike Division, Folly Enterprises, Calgary Cycle Ltd, and Pure Cycle Inc..

Who are Curtis 'Crom' Larson's colleagues at Critical Mass?

Curtis 'Crom' Larson's colleagues at Critical Mass include My Le, Sabeeh Shah, Diana Lizeth B., Peter Evans, and Reza Naeim Abadi.

How can I contact Curtis 'Crom' Larson?

You can use AeroLeads to view verified contact signals for Curtis 'Crom' Larson at Critical Mass, including work email, phone, and LinkedIn data when available.

What schools did Curtis 'Crom' Larson attend?

Curtis 'Crom' Larson holds Bachelor'S Degree, Journalism from Mount Royal University.

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