Curtis 'Crom' Larson Email & Phone Number

I am an articulate, engaging, and highly collaborative professional with extensive experience in copywriting, editing, learning development, and courseware optimization. Recognized as a skilled leader, communicator, and trainer, I have a strong track record of success in representing a brand’s voice and tone to create compelling and engaging content across multiple marketing and brand channels. As a strategic thinker with an entrepreneurial spirit and innate curiosity, I have an uncanny ability to forge a coherent digital strategy that helps increase brand awareness, drive sales, and deliver an exceptional end-user experience. ===========Career Snapshot:Over the course of my career, I have worked on multiple projects simultaneously, serving as the embodiment of the brand voice and tone and creating engaging content across multiple channels. In my role as Managing Editor for Folly Enterprises, I collaborated with industry experts and the marketing team to develop engaging content for our audience. I also coached internal and external writers to produce top-of-funnel content, increasing reach and conversions on our learning platform. As the Online Services Specialist for Calgary Cycle, I ensured the brand messaging resonated powerfully with the target audience, increasing engagement and conversions. While there, I served as Primary Content Producer for YouTube and Instagram, including pre-production, filming, editing, and publishing and Copywriter for all site content, newsletter, and press releases. Throughout my experiences, I have collaborated with internal and external stakeholders to create the most useful content for the brands and audience. ===========Selected Highlights:► Content Creation: Proven ability to develop outstanding, social first copy for campaigns and guide the end-to-end writing process from conceptualization through production. ► Brand & Marketing: Skilled in establishing and leveraging a consistent brand voice and tone across all media types with the audience at the forefront. Expert in telling brand stories that can bring ideas to life.► Value-Add: Demonstrated ability to leverage a data-driven approach and prior IT/technical experience to improve systems, enhance efficiency, and increase productivity.===========Areas of Expertise:✔ Copywriting & Editing✔ Digital Content Creation & Marketing✔ Project Management✔ Strategic Planning✔ Content Marketing✔ SEO & SEM✔ Data Analysis & Analytics✔ Audio/Video Production✔ Online Sales & Marketing✔ Process & Procedure Creation✔Cross-Functional Collaboration