Caroline Rudzinski Email & Phone Number

Richmond, Virginia, United States

Brand: CarMax

Greater Minneapolis-St. Paul Area

Brand: Subaru Instigate and champion category-pushing ideas internally and with Subaru client partners. Serve as day-to-day contact for Subaru advertising, and product development and strategy team members. Determine how to best match the agency’s services with Subaru’s needs. • 2020 Subaru Outback product launch, strategy & production campaign lead: Led internal and client teams through strategic launch planning (inclusive of in-person consumer research), creative brief development, vehicle reveal planning and execution at the New York International Auto Show, and production integrated media campaign elements. Assets to support media campaign included 3 emotional TV spots, and 13 short-form digital videos, along with custom media content co-produced with BuzzFeed, The Washington Post, and National Geographic. • 2022 Subaru Outback Wilderness & Forester, and all-new 2023 Subaru Solterra reveal, strategy & production campaign lead: Planned, managed, and executed the first all-digital reveal of a new vehicle in Subaru history—the 2022 Subaru Outback Wilderness. Following the reveal of the Outback Wilderness, the Forester Wilderness was also revealed using the same video format. Campaign assets to support the Wilderness family were also concepted, executed, and produced. Most recently, led strategic development and asset creation for the reveal of the first Subaru EV SUV, Subaru Solterra, at the Los Angeles Auto Show.

Greater Minneapolis-St. Paul Area

Brand: Subaru Ensured clients received the highest level of service, value, creative and strategic thinking from the agency. Managed internal and client expectations, while promoting seamless collaboration and partnership throughout the team. • 2019 Subaru Forester product launch, integrated campaign production lead: Assisted in management of internal and client teams through strategic development, creative brief development, and production of 3 emotional TV spots, and 15 digital videos. The integrated media campaign included custom media content co-produced with National Geographic, Reddit, and an in-show integration and cross-promotion of TBS show Miracle Workers. • Strategic messaging guide lead: Worked with Subaru product and marketing teams to develop master messaging strategies based on vehicle and audience updates and category insights.

Greater Minneapolis-St. Paul Area

Brands: Arby's, Talenti (Unilever), Culligan Served as the day-to-day client contact for both Arby’s and Talenti Gelato. Managed production of campaign assets including broadcast (200+ Arby’s TV spots annually), radio, digital display/video, and social content (50+ pieces of social content annually for Talenti). Led collaborative effort between senior clients, partner agencies, and internal teams to define objectives, execution strategy and measurement.• Brand partnership lead: Managed and executed custom content for all brand partnerships including Arby’s + PGA Tour, ELEAGUE on TBS (first advertiser to develop custom content), SportsCenter with Scott Van Pelt, and Nintendo/Zelda. • Digital lead: Coordinated digital efforts for Arby’s including monthly website updates, email program, and campaign extensions. • Social content lead: Developed messaging strategy and led creative development and production for monthly social content for Talenti Gelato across Facebook, Instagram and Twitter.

Greater Minneapolis-St. Paul Area

Brands: General Mills (Nature Valley, Chex Snack Mix)Worked with General Mills brand and consumer insight teams to set campaign objectives, identify new category opportunities, and recommend efficient production plans. • Master brand campaign: Assisted team in strategic development and production for Nature Valley and Chex Mix brand campaigns—inclusive of consumer research, strategic development, creative development and production. • New product launches: Integrated new product launches for Nature Valley Nut Crisp/Nut Bar.

Greater Minneapolis-St. Paul Area

Brand: KeyBank Engaged with brand strategist to provide insight for client and agency teams. Crafted creative briefs that support the brand’s goals and positioning. •Partnership lead: Developed and maintained relationships with production partners at the Cleveland Indians and Cleveland Cavaliers, developing custom in-stadium creative assets. •Point-of-Purchase Production Lead: Worked with creative and production teams to develop and produce new in-store signage redesign rolled-out to 1200 brand locations nationwide.

Brand: KeyBankAssisted team with all account activities including creating monthly competitive reports. Major Projects/Campaigns• In-branch signage redesign• Workplace Banking Program sales strategy and material development • Integrated mass media campaign (TV, radio, print, OOH, digital display)—including creative testingOverview • Set and communicate clear expectations with team for each project • Maintain a positive relationship between agency and client and provide leadership within the agency on behalf of the client • Manage creative development, production, media planning/execution, network clearance, legal and client approvals

Client: Syngenta Assisted team with all account activities including creating monthly competitive reports. Major Projects/Campaigns• New product introduction • Integrated mass media campaign (Radio, print, digital display)—including creative testing• Seed catalog development Overview• Communicate with creative and media teams to ensure deadlines are met• Facilitate daily status meeting and communicate updates to the team and client • Coordinate and manage budgets; interface with client to answer billing questions and clear up accounts receivables

• Maintain budget worksheet and send budget snapshot to client daily• Facilitate daily status meeting and send updates to the team and client daily• Create monthly competitive report for client team

• Supported Brand Manager in promoting Target Shopping Event to students at the University of Minnesota-Twin Cities• Worked as part of the Brand Ambassador team to promote and facilitate an event for over 1000 students at a local Target store

Bachelor'S Degree, Professional Strategic Communication- Advertising

Activities and Societies: Alpha Phi, AdClub, Rho Lambda

Education record

Bachelor'S Degree, Advertising