Crystal Dolch Email & Phone Number

Duluth, Georgia, United States

• B2C, direct to consumer, marketing experience, B2B, B2B2C• Build, lead, and review work in production of all web, print, and digital marketing collateral• Spearhead and manage content strategy for small and large-scale projects• Collaborate with the marketing and sales teams in developing marketing plans, analyzing results, and identifying opportunities• Develop internal/external marketing campaigns that translate marketing objectives across business units into clear and… Show more • B2C, direct to consumer, marketing experience, B2B, B2B2C• Build, lead, and review work in production of all web, print, and digital marketing collateral• Spearhead and manage content strategy for small and large-scale projects• Collaborate with the marketing and sales teams in developing marketing plans, analyzing results, and identifying opportunities• Develop internal/external marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies• Analyze brand tracking, market trends, consumer need, and the competitive landscape• Meet budget standards by forecasting and managing expenses• Supervise a cross-functional team of graphic designers, copywriters, social media experts and photographers/videographers in the strategic development of messages and deliverables• Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner Show less

• Creates quality shoots for storytelling content using videography and photography that accurately markets through all channels.• Coordinate and execute multi-camera studio and on location productions and single-camera shoots.• Demonstrates high command of techniques and sophisticated craftsmanship in photo/video storytelling of products for all marketing uses.• Help develop production strategy, creative direction, and brand messaging for all products being shot.• Communicate… Show more • Creates quality shoots for storytelling content using videography and photography that accurately markets through all channels.• Coordinate and execute multi-camera studio and on location productions and single-camera shoots.• Demonstrates high command of techniques and sophisticated craftsmanship in photo/video storytelling of products for all marketing uses.• Help develop production strategy, creative direction, and brand messaging for all products being shot.• Communicate and coordinate needs to all crew pertaining to shoot such as creative direction, special needs and other imperative information.• Manage all phases of video/photo production and post-production.• Manage shoot budgets, hire crew, negotiate location/talent fees and usage, schedule craft and meal services, travel and all necessary details pertaining to a shoot.• Create production book and wardrobe sheets for shoots. • Coordinate wardrobe for shoots.• Responsible for all insurance certificates, photographer, talent/medical and location agreements for shoots.• During shoot, responsible for coordinating talent and keeping shoot on schedule.• Ensure deliverables and files are organized and available to Creative Director/Art Directors.• Ensure the overall quality of deliverables, ensuring accurate and timely completion.• Ensure deliverables are executed on appropriate platforms with correct usage and metadata.• Supporting the client with the development of concepts, strategies, and presentations.• Ensuring resources are allocated according to project needs for client.• Leading and participating in brainstorming sessions.• Lead design, editing and administrative workload where needed.• Directing the design development of creative materials. • Research new tools and techniques to boost work performance.• Support the client by gathering data and assets when needed.• Support the client by helping to evaluate concepts, copy, art and images and providing direction when needed. Show less

Fort Worth, Texas, United States

• Supporting the Sr Creative Director with the development of concepts, strategies, and presentations.• Ensuring resources are allocated according to project needs for team.• Ensuring brand identity, voice and message consistency across all channels.• Helping and ensuring team is meeting objectives, values, budgets and timelines.• Leading and participating in brainstorming sessions.• Evaluating creative team performance with Sr Creative Director to offer creative solutions… Show more • Supporting the Sr Creative Director with the development of concepts, strategies, and presentations.• Ensuring resources are allocated according to project needs for team.• Ensuring brand identity, voice and message consistency across all channels.• Helping and ensuring team is meeting objectives, values, budgets and timelines.• Leading and participating in brainstorming sessions.• Evaluating creative team performance with Sr Creative Director to offer creative solutions and helping our team overcome obstacles they face.• Assist with design, editing and administrative workload where needed.• Work closely with other directors in Marketing to guide and encourage the creative team to provide creative, thoughtful and relevant work.• Directing the design development of creative materials. Help the Sr Creative Director to delegate with clear and concise direction for conditions, goals and requirements for projects.• Research new tools and techniques to boost work performance.• Assist with set up and management of outside resources for team, such as; contingency workers and freelance artists/agencies.• Support the Sr Creative Director and team by gathering data and assets when needed.• Mentor team to stay motivated and work with them should problems arise or before, if intuitively predictable. • Support Sr Creative Director in budget planning and project planning throughout the year and before each new fiscal year.• Work outside of marketing department with other departments to problem solve and ensure project quality, timeliness and gather information and assets.• Help develop and review new briefs and forms to create processes where they are needed.• Support the Sr Creative Director by helping to evaluate concepts, copy, art and images and providing direction when needed.• Work with project manager to ensure all processes are working well (complete information for job requests), budgets and deadlines are met, and workload is manageable. Show less

Fort Worth, Texas, United States

• Creates quality shoots for storytelling content using videography and photography that accurately markets through all channels.• Coordinate and execute multi-camera studio and on location productions and single-camera shoots.• Demonstrates high command of techniques and sophisticated craftsmanship in photo/video storytelling of products for all marketing uses.• Help develop production strategy, creative direction, and brand messaging for all products being shot.• Communicate… Show more • Creates quality shoots for storytelling content using videography and photography that accurately markets through all channels.• Coordinate and execute multi-camera studio and on location productions and single-camera shoots.• Demonstrates high command of techniques and sophisticated craftsmanship in photo/video storytelling of products for all marketing uses.• Help develop production strategy, creative direction, and brand messaging for all products being shot.• Communicate and coordinate needs to all crew pertaining to shoot such as creative direction, special needs and other imperative information.• Manage all phases of video/photo production and post-production.• Manage shoot budgets, hire crew, negotiate location/talent fees and usage, schedule craft and meal services, travel and all necessary details pertaining to a shoot.• Create production book and wardrobe sheets for shoots. • Coordinate wardrobe for shoots.• Responsible for all insurance certificates, photographer, talent/medical and location agreements for shoots.• During shoot, responsible for coordinating talent and keeping shoot on schedule.• Ensure deliverables and files are organized and available to Creative Director/Art Directors.• Ensure the overall quality of deliverables, ensuring accurate and timely completion.• Ensure deliverables are executed on appropriate platforms with correct usage and metadata. Show less

Dallas/Fort Worth Area

• Designs and produces brand driven creative for point of sale, collateral, trade shows, and advertising.• Directs and manages location lifestyle photo shoots that deliver on brand strategy and positioning.• Directs and manages studio product and on-model photo shoots.• Assumes role of Photographer as needed.• In collaboration with Creative Director, guides and manages photo shoots by establishing project priorities, design solutions, creative direction to enhance and support… Show more • Designs and produces brand driven creative for point of sale, collateral, trade shows, and advertising.• Directs and manages location lifestyle photo shoots that deliver on brand strategy and positioning.• Directs and manages studio product and on-model photo shoots.• Assumes role of Photographer as needed.• In collaboration with Creative Director, guides and manages photo shoots by establishing project priorities, design solutions, creative direction to enhance and support the development of Dickies brand building initiatives, strategies and standards to deliver impactful visual retail messaging.• Takes proactive approach to anticipate internal and external concerns and maintain level of flexibility to respond quickly to changing circumstances.• Consistently demonstrates and models high level of credibility and professionalism, communicates effectively up and down the organization, actively listens and probes to understand.• Stays abreast of competitive retail, products, visuals, apparel trends, design and communication materials and culture such as music, sports, fashion, digital.• Communicates effectively and works directly with cross functional teams to guide and manage multiple complex projects and strict timelines throughout all stages of the project.• Manages project budgets, contribute to planning of departmental budget. • Organizes image uploads with all key data used and delivering for uploading in timely manner.• Determines how to best represent a concept visually; then design, create and present completed projects as assigned, solely from start to finish. Includes the production of marketing collateral, POS materials, digital and print advertising. Show less

Fort Worth, Texas

Directs and schedules photo shoots with various clients for portraits and other commercial photography. Designs various different graphics for print and web for over 200 clients and growing. Bookkeeping, administrative and customer service.

Richardson, Texas

Built and designed various graphics for web and print for franchisees and national. Oversaw and managed online marketing portal.

Decatur, Texas

Designed ads for various clients for print in newspaper and special sections.

Atlantic, Iowa

Designed ads for various clients for print in newspaper and special sections.

Council Bluffs, Iowa

Master Of Fine Arts (Mfa), Photography

Bachelor Of Science (Bs), Graphic Design, 3.8 Gpa

Associate Of Science (A.S.), Graphic Design, 4.0 Gpa

Activities and Societies: Student Photographers Association Kappa Phi National Technical Honors Society