Chief Executive Officer
CurrentIn a socially connected world, even seasoned storytellers can struggle to find the right words. Crystal Z. Perry, a Forbes-featured brand strategist, is known for her charismatic and unapologetic approach to brand storytelling. She is a shapeshifter, truth-teller, and thought leader.Crystal transitioned an accidental 20-year Fortune 50 recruiting career into an intentional Forbes-featured brand strategy practice by identifying a need. She leveraged her recruiting skills to turn friends into clients, helping them create successful music careers playing and producing alongside artists like Beyoncé, Janet Jackson, and Justin Timberlake. Simultaneously, she recognized missed opportunities to promote their individual brands. Crystal used her recruiting negotiation expertise to secure endorsements, broker touring contracts, and redefine the role of the gigging musician. Her achievements include producing a panel at SXSW, overseeing the first live performance with Erykah Badu and the Dallas Symphony Orchestra, and helping Dallas be recognized as a Music Friendly City by the Texas Music Office.Crystal continues to oversee HR and talent acquisition projects for clients like Peloton, Accenture, and Louis Vuitton. She also provided payroll support to the New Georgia Project, founded by Stacey Abrams, for the 2021 Georgia senate runoff election.
